Invisible before purchase, customers can't perceive the quality of the fund.

It is indispensable. In fact, fund sales and sales services are bound, and customers look for fund sales because they feel more professional.

Variability Due to the net fund value and the level maintained by the account manager, the loyalty of many customers is different.

Perishable. The service cannot be stored. When the needs of customers change, the perishable nature of services needs more attention from fund sales.