Five years ago, the brave Euler said loudly, "Make cars for women". This is the first car brand in history that has a clear-cut banner and makes cars for women. In the past five years, the Euler brand has gradually made the original rough world bloom with gentle power, and the automobile market, which has long been ruled by men, has gradually gained the real voice of female users. From zero to gain the trust of 35, users, Euler created an industry miracle, but it didn't stop there: On April 15th, Euler brand announced in Beijing that it would fully implement the ALL IN women's track, so as to realize the brand advancement of loving women more from 1. to 2.. It will stand at a new starting point, lay out a new track, build a new pattern and write a new chapter.
Carrying out "Love to the End", Euler brand appeared at Shanghai Auto Show with love
On April 18th, three days later, the 2th Shanghai International Auto Show was grandly opened, and Euler brand took part in the exhibition with a grand lineup, fully demonstrating its determination to go to the brand 2. era, explaining with practical actions to stick to the women's track and practice "Love to the End."
excellent products are an important manifestation of brand building. In recent years, Euler brand has established a brand-new automobile category belonging to women: a "cat family" product matrix with both value and strength. From the "new generation of smart and beautiful cats" to the "female-only car" ballet cats and "ultra-streamline pure electric coupe" lightning cats, Euler has achieved comprehensive coverage from A to B with diversified layout.
At the Shanghai Auto Show, the brand Euler once again made great efforts to bring brand-new models: the 223 Euler Ballet Cat and the 223 Euler Good Cat GT Mulan Edition, as well as the 223 Euler Good Cat which has been widely acclaimed since its launch in February. The 223 Euler ballet cat is advanced in all aspects such as face value, female friendliness and guardianship. Good Cat GT is positioned as "electric GT for young people", which effectively integrates "intelligent car control" and "comfortable car enjoyment" ... Together with other products of Euler brand, they form an encirclement of extreme love for women.
From the ballet cat equipped with "warm technology", we can see Euler's sincere love for women.
The 223 Euler ballet cat, which was listed at the Shanghai Auto Show on April 18th, attracted people's attention at first sight: the brand-new car color of ink and gray with the brand-new contrast interior of milk and coffee, fully combined the retro tone with the classical romance of China. And brought a surprise price of 149,8-179,8 yuan. It is worth mentioning that the 223 Euler Ballet Cat is equipped with 22 warm technology configurations such as riding the wind and breaking the waves mode 2., heat pump air conditioning and V2L external discharge system, which is the first model of Euler's full-scale "warm technology" 18 female safety architecture.
Warm Technology expresses the determination and confidence of the ALL IN women's track of Euler brand through the technical dimension, and also declares that Euler will fully embrace the main channel of new energy technology competition. It will promote Euler to become a revolutionist of women's car safety design, a leader of women's car safety scenes and a global promoter of women's car safety standards!
Based on the analysis of users' big data, Euler brand unexpectedly found that women are suffering from invisible driving safety and health hazards in many places. This is because almost all automobile standards, including C-NCAP, J-NCAP, E-NCAP, NHTSA, and IIHS, are based on male body data, and domestic and foreign automobile crash tests also generally use male-made dummies or female dummies with equal scale reduction.
Dong Yudong, general manager of brand technology of Ola Salon, said at the press conference: "The differences between men and women can be born, but the lack of safety can never be taken for granted." 18 female security architecture-warm technology came into being, which brought all-round security for female users, including security design, security scenarios and security standards. The 223 Euler Ballet Cat is a new model born under the framework of warm technology.
The p>223 Euler Ballet Cat has been upgraded with 22 warm-up technology configurations, and Euler can withstand, receive, prevent, be stable and reliable in any danger the user encounters. In terms of 36 basic safety, the 223 Euler Ballet Cat is equipped with passive collision safety, active intervention safety, information safety, electrical safety, physiological/psychological perception safety, etc., to improve the safety bottom line in all directions.
it is equipped with the guardian mode, which is the first to open the exclusive automobile patent for women to the world. When a woman encounters an emergency, she can press a key, and the video recording in the car will be automatically opened, and the information such as vehicle positioning and the picture in the car will be sent to five emergency contacts, so as to minimize the harm of women to dangerous and violent events.
the p>223 Euler ballet cat is equipped with braving the wind and waves mode 2. to better protect women's safety at every moment. Added rearview mirror heating and rear windshield defogging functions on version 1.. In case of sudden rainy days, the field of vision is limited, and the "ride the wind and break the waves mode" is turned on: the windows are automatically closed, the air conditioner is turned on, the lights and wipers are automatically adjusted, and the rearview mirror is turned on for heating and the rear windshield is defrosted at the same time. ACC will adjust the following distance to the maximum when it is turned on.
in addition, Euler and KEEP developed a meditation mode, which combined with the space in the car, designed the yoga movements in the car for ballet cats. After the meditation mode is turned on, the vehicle will adjust the air conditioner to a comfortable temperature and the seat to the most comfortable position according to the memory, creating an exclusive lounge atmosphere.
In step with the product strength, there are also the rights and interests of users of Euler Ballet Cat: "Love Gift" provides a 4-year or 15,-kilometer warranty for the whole vehicle and a lifetime warranty for the first non-operating owner, with a discount of 5, yuan, and various financial products such as down payment, interest and monthly payment are available; "Love Gift" provides free charging piles and installation services, and presents the first maintenance of new cars; "Pet Gift" provides free basic traffic for life, free entertainment traffic for 2 years, and free road rescue during the warranty period of the whole vehicle; "Surprise Gift" draws 3 subscribers every week, and enjoys a 3-day and 2-night family travel fund worth 1, yuan in Shanghai Disneyland.
Little girls who truly respect their needs can also GT
Another new car, the 23 models of Good Cat GT Mulan Edition, was launched at the Shanghai Auto Show, which undoubtedly pioneered the "electric GT", but more importantly, it concentrated on the latest achievements of the in-depth study of the female market by the Euler brand: the real needs of women have not been truly respected for a long time, and the so-called female needs are only labeled and male-oriented. In the demand of labeled women, women don't know technology, as long as the car is exquisite and beautiful. In fact, women are definitely not the same princess style, and girls can like sports, wildness and strength!
The p>223 Euler Good Cat GT Mulan Edition is coming for female consumers who like sports style and love surging power. Compared with the 222 model, the 223 Euler Good Cat GT Mulan Edition has achieved 14 product advancements, including 7 sports attribute enhancements and 7 function upgrades. Play pure electric GT life with the new generation of young people in a more sporty, smarter and more personalized way.
in order to further strengthen the sports attributes and embody the "GT sports style", the 223 Euler Good Cat GT Mulan Edition has specially added two matte car paints, namely "Smoke Cold Grey" and "Night Black", in addition to the conventional color matching. In the past, matt car paint, which only appeared on millions of luxury cars, included 12 processes, which were complicated and costly. 223 Euler Good Cat GT Mulan Edition meets young female users' pursuit of individuality, fashion and colorful style at any cost for love.
Another distinctive feature of the p>223 Euler Cat GT Mulan Edition is its wild and surging power. The maximum power of the motor is 126 kW, the peak torque is 25 Nm, and the acceleration from to 5 km/h takes only 3.6 seconds, with fast dynamic response and linear and smooth speed increase. Driving fun is not only that, but when the "ejection start" mode is turned on, the instantaneous maximum acceleration can reach 1.35G, which brings a strong sense of pushing back. In addition, 11 performance indicators of chassis adjustment have been improved, and the control is more excellent, so drivers can fully feel the control pleasure of "integration of people and vehicles".
The p>223 Euler Cat GT Mulan Edition allows drivers and passengers to experience the "comfort and wisdom" of having both fish and bear's paw. The quietness of the whole vehicle was optimized by 12 items, and the overall noise was reduced by 15%. The car machine has been optimized and upgraded in 32 items, and the system is smoother and more functional. In order to make everyone happy when going out to play and camping, V2L is also equipped with external discharge function as standard, and it can be connected to a projector for cooking ... < P > More intimately, from now until May 31st, the first batch of users who order the 223 Euler Cat GT can enjoy the "limited time surprise quadruple gift package". Among them, the most powerful thing is the "deposit expansion ceremony" of "paying a deposit of 3, yuan can reach the final payment of 13, yuan". Now booking a car directly costs less than 1 thousand, which shows Euler's sincerity.
Empowering the Infinite Good Cat
Since February 28th, 223 Euler Good Cat was launched with 9 advanced core functions and 67 "warm technologies", with its excellent comprehensive product strength, it sold 8,15 units worldwide in the first month of listing, up by 166% month-on-month and 26% year-on-year, making it an industry model for both brands and users. At this year's Shanghai Auto Show, the 223 Euler Good Cat, which has three good attributes of "good-looking, good-driving and good-safety", naturally cannot be absent, and once it appeared, it attracted many audiences' attention.
The beautiful 223 Euler Cat can be described as a "big fashion item" in the automobile circle, with avant-garde and retro appearance and exquisite and fashionable interior. It is also equipped with Euler's self-developed ORA-Pilot intelligent driving assistance system, which can achieve L2-level assisted driving at the highest level, which is very "easy to open". In addition, with the design of ultra-high strength steel body frame, the overall proportion of high strength steel reaches 71.71%, plus cage body structure, 416 items of vehicle electrical safety protection, three-layer protection mechanism of bee cloud platform, and six airbags, it is well-deserved "good safety".
in order to give back to consumers, the 223 "willful pet powder season" of Euler Good Cat is in full swing. Users can enjoy the quadruple gift package including "official limited-time cash benefit of 22, yuan" if they place an order before April 3th. ?
Summary:
"If you love, please love deeply", and the brand of Euler has achieved it.
looking around the world, only the brand Euler insists on deepening the women's track. From the multi-dimensions of products, technologies, services and users, Euler brand has changed the definition of women's cars from "industry inertia" to "users' needs" in an all-round way, and loved every real and specific user with heart. This is a new energy automobile brand that combines words with deeds and truly loves women: truly respect and care for women, and continue to bring warmth to women.
Euler in the brand era of p>2. will put forward a higher standard of safe travel solutions for women and bring a safer and more ideal pure electric life to more female users. As the saying goes, "Never forget, there will be repercussions", and the Euler brand will also gain more women's love and trust, get a more benign emotional connection, and become an industry model for brands and users to go in both directions.
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