2065438+2009 was rated as a year without continuous enthusiasm. The so-called tuyere period is getting shorter and shorter, some people go against the wind, and most of them come to an abrupt end. At the beginning of 2020, because of the pneumonia epidemic, entrepreneurs also fell into a panic about survival.
However, we can see that the past year was also a year when new consumer brands broke out, and domestic cosmetic brands such as Perfect Diary, Tangduo and Kangmeidai rose. The to B industry is getting stronger and stronger, and the sinking market is also developing rapidly. Internet companies are expanding their business lines in this field. This year, we saw that the hematopoietic capacity of startups was verified in adversity.
In the future, there will be more new business opportunities waiting for us to discover. They may only show signs now, or they may just be sketches, and even some technologies have not been applied yet. For example, new health care brands, food for one person, personal tailor clothing, privacy protection system, vehicle-road collaboration based on 5G communication ... Pencil Road interviewed dozens of venture capitalists, and in their view, all these fields can make a difference in 2020.
We have compiled 100 entrepreneurial opportunities that are expected to continue to grow in the future, hoping to give entrepreneurs some inspiration and confidence to persist.
New consumer goods category
1, hair growth and hair care products
Provider: Guo, a member of an investment institution.
On the internet, when talking about hair loss, health care and other topics, netizens' comments are often based on ridicule, and the atmosphere seems to be relaxed and funny, and many people are watching around. But in fact, in fact, they are very anxious, and these huge data of purchasing anti-hair loss shampoo, wigs and other products are intuitively reflected.
The cry of a group must contain the needs of this group. Why is the popularity of topics such as hair loss and hair care enduring? Because it concerns everyone. Everyone has hair, and things like shampoo are just needed. Just need is often a good business and there is a huge market.
2, cost-effective fragrance products
Provider: Cao Huixing, founder of Yufan Group.
First, the continuous extension of fragrance products from fragrance protection, perfume and household fragrance makes the categories of fragrance products expand continuously, which can meet the needs of consumers for fragrance products; Second, the inherent taste characteristics of the fragrance meet the consumer's demand for upgrading the product from basic efficacy to spiritual experience; Thirdly, the olfactory characteristics of fragrant products meet the personalized consumption needs of young consumers who "don't buy the most expensive, only buy the most right"; Fourthly, with the popularization of fragrance products and the development of information dissemination, consumers' understanding and cognition of fragrance are also upgrading, and their understanding of high quality and high cost performance of fragrance products is also strengthening. Therefore, high cost performance will become an important factor for fragrance products to gain market recognition.
Step 3 Freeze-dried milk cubes
Provider: Zhang Yu, early institutional investment manager.
Freeze-dried milk tea refers to the use of FD freeze-drying process to freeze-dry the original ingredients in a low-temperature vacuum environment, lock the original flavor and crispness, turn milk tea into milk cubes, chew and eat it anytime and anywhere, or make milk tea. Milk tea is a high-frequency consumer product, and freeze-dried milk blocks can immediately meet the needs of consumers to drink milk tea.
4. Instant gelatin nutrition
Provider: Zhang Yu, early institutional investment manager.
Post-80s and post-90s have a strong demand for health preservation. They have strong spending power, but they have no time and methods. Long-term consumption of instant gelatin nutrients can really improve people's health to a certain extent. Eating this kind of products will also make people feel excited and ceremonial at the spiritual level, making consumers feel happier.
5. Explosive single product brands, such as catering, food and beverage, are similar to the birth of sub-categories such as braised chicken rice, pre-mixed cocktails, diet soda, self-heating hot pot and daily nuts. And new sub-categories may appear constantly, and brands will precipitate.
Provider: Shen Haifeng, Vice President of Lithography Capital
From the industry point of view, the consumption of catering and food and beverage is extremely high, the channels are wide, diverse and miscellaneous, the product selectivity is rich and diverse, the industry competition is extremely fierce, the difficulty for new products to reach consumers is reduced, the production and supply chain are becoming more and more mature, and the iterative cost of new products is very low; As far as consumers are concerned, the willingness to adopt early adopters is getting stronger and stronger, the decision-making threshold is getting lower and lower, and people's preferences are becoming more and more layered.
6-9, candy, puffed food, biscuits, cakes and other small categories
Provider: Zhao Xuejing, Senior Investment Manager of Hongtai Fund.
The intergenerational replacement of consumers is obvious, and new consumers will naturally have their favorite brands. In the field of snacks, new brands such as nuts, roasted seeds and nuts, candied fruit and cooked halogen products have appeared in recent years, but many sub-categories such as candy, puffed food, biscuits and cakes still occupy the main market share of traditional brands in the past, so new brands will appear in these fields.
The types of certificates that can be used to handle fund business include: