Drive 125 miles north from Washington, D.C., and come to Hirsch, Pennsylvania. This is the birthplace of the world brand Hershey Chocolate. Driving on the chocolate street, the main road of the town, the lampshades with the shape of "Kisses" chocolate on the telephone poles on both sides are greeted, which makes people feel that they have entered the mysterious situation of Hershey chocolate.
Hershey chocolate is named after its founder Milton Hershey. People in China think Hershey is more cheerful than Hershey, so Hershey chocolate, which is well-known in the chocolate market in China, comes into being. "Mr. Hershey" became "Mr. Hershey", and "Hershey Town" named after Hershey naturally became "Hershey Town".
Mr. Hirsch was born in Hershey Town in 1857, then called Deli Town. Because of his poor family, his father ran around for his life, and Mr. Hirsch only went to the second grade of primary school. At the age of thirteen or four, I went out to work. In 1876, he went to Philadelphia and tried to do the candy business. Later, he came to new york alone, continued to engage in the candy industry, and began to improve. In 1893, at the World Columbia Expo held in Chicago, Mr. Hirsch became interested in the way chocolate was made. Chocolate was a "noble food" at that time. He immediately bought German production equipment. Without producing milk chocolate formula at that time, he finally mastered the ratio of cocoa beans, sucrose and milk after numerous experiments and failures. In order to turn chocolate into affordable food for ordinary people, Mr. Hirsch decided to sell his candy factory at a price of $1 million, and used the money to buy land and build a factory in Hershey Town to expand chocolate production. After years of hard work, its products are sold all over the world. Mr. Hersey built dormitories for employees, and successively built schools, churches, parks, hospitals, entertainment places and transportation systems. The originally deserted town gradually became a community with rich life.
Today, Hershey Chocolate Company is the largest manufacturer of chocolate and non-chocolate sweets in North America, with more than 13, employees worldwide. Many chocolate brands it produces are famous all over the world, with annual sales of nearly $5 billion. At the same time, the company allocates $2 million annually for social welfare undertakings. The company pays special attention to the protection of natural environment and the ecological balance of the origin of cocoa beans, the raw material for chocolate production.
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According to Thomas, the company's vice president and global chief development officer, Hershey entered the China market in 1995 and has now become one of the largest-selling imported chocolate foods in China. Taking the development of China market as the "top priority", the company has formulated the China market development strategy of "laying a solid foundation and realizing sustainable development". By 21, Hershey's chocolate market share in China will reach 2%. Before the 28 Beijing Olympic Games, the company set up "Hershey Chocolate World" in Nanjing Road, Shanghai. It is planned to invest and establish a production base in Jinshan, Shanghai, with a workshop area of 8, square meters and brand-new production equipment, with an annual output of 4, tons of chocolate.
Hershey has been caring for the society with practical actions since its establishment. The most important thing is the establishment of Hershey School. Mr. Hirsch and his wife Catherine have no children, adopted several orphans, and built a family school for them with their own assets. In 199, the "Hersey Industrial School" was founded, which enrolled orphans between the ages of 4 and 16, and implemented a consistent education from kindergarten to high school. In 1918, Mr. Hersey gave all his wealth to Hersey School. Today, the charitable foundation of Hershey School owns 3% of Hershey Chocolate Company, with a total value of nearly 8 billion dollars. At present, there are more than 1,4 students and more than 1 faculty members. The school adheres to the principle of recruiting poor students formulated by Mr. Hersey, and all the expenses will be borne by the school after the students enter school. The school has more than 14 family-style student dormitories, which are managed by "surrogate parents" employed by the school. This year, 7, people applied for admission, and the school selected 3 students from more than 3 States in the United States. More than 9 people have graduated from the school since it was founded.
There are only 21, permanent residents in Hershey Town, but more than 6, people are related to the chocolate industry. In the 193s, the United States suffered from the Great Depression, which affected most parts of the country, except Hershey Town. At that time, Mr. Hirsch used the company's abundant funds to launch the "Building Expansion Movement", which not only provided abundant employment opportunities for local residents, but also built a large number of landmark buildings. The Hershey Hotel and Conference Center, built by the Hershey Charity Foundation, has now become an "important conference center" in the United States. The "Hershey Theme Park" built by Hershey Company is a good place for people to spend their holidays. The "Chocolate World" built by Hershey Company integrates visiting, playing and shopping, allowing visitors to experience unlimited fun. Hershey Town is now famous as "the summer capital of Pennsylvania", and more than 3 million people visit here every year.
People in Hershey Town love to say that Hershey Town is the sweetest place in the world, and even the air here is filled with the charming fragrance of chocolate. The development of Hershey Chocolate Company brings colorful life to the community, and the sweet career begins here.
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