High-net-worth customers generally refer to large customers, that is, users with high wealth management or deposits or incomes.

Bank wealth management high net worth customers are commercial bank customers who meet one of the following conditions:

1. A natural person who subscribes for wealth management products with a single transaction share of not less than RMB 1 10,000 yuan;

2. A natural person whose total personal or family financial assets exceed RMB 1 10,000 yuan when subscribing for wealth management products;

3. A natural person whose personal income has exceeded RMB 200,000 per year in the last three years or whose total income of both husband and wife has exceeded RMB 300,000 per year in the last three years.

Expanding HNW customers means paying attention not only to the transaction scale of customers, but also to the profits they bring to the company. Therefore, we should focus on developing private banking business, rolling huge assets with less capital and maintaining a high rate of return.

Generally speaking, it is a high-net-worth customer base, that is, the wealthy class. High-net-worth customers are potential customers of private banks, and they are very different from ordinary retail customers in terms of financial service needs.

Resource high net worth customers _ Baidu Encyclopedia