In 2002, Zhou Haiying, the only son of Lu Xun and a member of the Chinese People's Political Consultative Conference, established the Shanghai Lu Xun Cultural Development Center, and in 2004, he founded the only "Lu Xun Youth Literature Award" authorized by Lu Xun's family. In order to expand its scale and influence, in 2009, Shanghai Luxun Cultural Development Center, Shanghai Education Publishing House, Shanghai Preschool Teacher Award Foundation, China Children's Newspaper Association and other institutions jointly hosted this literary creation selection activity for young people.

The purpose of this award and activity is to "respect the mother tongue, learn Chinese, think independently and cultivate resilience". The organizers hope that through the selection activities, in the process of the great rejuvenation of the Chinese nation, Lu Xun's spirit will be inherited and promoted, new literary talents will be created, primary and secondary school students will be encouraged to express their true feelings about society and life, family study and parent-child communication will be promoted, and contributions will be made to the creation of harmonious families, harmonious communities and harmonious societies. The organizing committee has set up a special prize, with a reward of 10000 yuan, and all teenagers under 18 can participate.

More than 1.5 million young students from all over the country participated in this competition, which is the highest-level youth literature award in China.