? On 11-12 July, 21, the book "Equity Incentives and Corporate Control" in Dongguan Station was shocked.

Employees are not following you, but following their dreams, unless you are the embodiment of their dreams. For employees, it is necessary to let them see the future of the enterprise and their development direction, and equity incentive (creating a set of employee partner incentive mechanism) is an effective magic weapon to solve the employee turnover and introduce outstanding talents.

Actually, for a company, there must be a target system and a management and control system, and the most important thing is the distribution system. A good mechanism can turn lazy people into werewolves. However, (basic salary+commission) can only solve short-term talent incentives, especially for the company's core executives, who are more concerned about long-term incentives, such as: on-the-job share dividend+excess profit incentive+registered share incentive+division dividend+group share incentive+...

what is equity incentive?

the authoritative definition of equity incentive in the 21st century: the essence of equity incentive stock index is to use social wealth, future wealth, employees' and enterprises' upstream and downstream wealth to establish a win-win mechanism for all stakeholders in the enterprise, that is to say, the object of equity incentive can be people related to all interests of the company.

Equity incentive is not to share the shares of the boss or the money in the boss's pocket, but to encourage employees to create more profits through a system, so that employees can work as hard as they do their own work.

Equity incentive is not to make all the company shareholders, but to make all the company shareholders have the opportunity. The core purpose of equity incentive is not only to cultivate how many shareholders, but also to create how many small bosses and partners who think and act like bosses.

What do you want to learn from equity?

Learn to find people: build an equity incentive system to attract and retain talents.

learn to find money: learn to use equity to melt money; Better describe the value.

credit right: learn to decentralize, liberate yourself, and learn equity, so as to protect yourself and firmly control the company.

As the boss or manager of an enterprise, do you know:

1. What is equity?

2. How should the equity be distributed and who can get the shares? What are the common distribution traps?

3. How to write a contribution agreement when good friends start a business together without hurting feelings and disputes?

4. how should the family business plan the ownership structure of the enterprise to make the enterprise operate in an orderly manner?

5. How to balance new and old employees through equity incentives, solve the problem of veteran withdrawal and introduce external talents?

6. What aspects should equity incentives start from? How to balance the three principles of internal equity incentives: "the best policy is to buy, the middle policy is to borrow, and the next policy is to send"?

7. how to use the business plan to easily raise funds? How to attract investors and upstream and downstream channel providers to join after raising the company's valuation by 3-8 times?

8. How to hit the market through equity and chain through equity?

9. If someone invests in your enterprise, how to divide the equity, and how to choose the top 1 criteria for shareholders?

1. How to maintain control over the company while the equity of imported foreign investment is diluted?

11. How to recover the wrongly divided shares? How to formulate the advance and retreat mechanism of shareholders?

12. How to apply the 2 methods of gambling agreement between company founders and investors?

13. What problems should be paid attention to in the process of enterprise's continuous development and collectivization? How to accelerate the development of enterprises to go public through horizontal and vertical mergers and acquisitions through equity?

▌ Friends who need equity structure, equity incentive, crowdfunding, financing, etc. can add me (18929432414 Teacher Wu) to communicate. The boss can do nothing, but he must learn the strategic layout, employment, retention, equity incentive, equity financing and equity structure.

Let you come with questions and go with answers! !

ren zhengfei holds 1.4% of the shares and holds 3 billion Huawei!

Liu Qiangdong holds 16.2% of the shares but 8% of the right to speak!

Liu Chuanzhi owns .28% of the shares, and Lenovo is still his!

how did they do it?

.......

Equity is the core of personnel motivation.

the innovation of business model, equity is the bridge.

in the game of capital market, equity is money.

Case sharing among students of China Century:

Single store model has developed to diversified development

The listing valuation is as high as 4 billion

I entered the classroom of China Century in 1 years, when the development of enterprises was facing a critical moment. After that, I learned and used the method taught by Ocean Teacher to form a suitable plan, and tied the shareholders, customers and upstream and downstream of our enterprise together through the mode of equity split to form a career.

in one year and six months, Huairentang has developed from one store to four stores, from single store mode to diversified development, and has achieved good results. Next, we are ready to enter the new third board market. In the study, what impressed me the most was the wisdom and professionalism of the ocean teacher. I am optimistic about the strength of China Century Platform and join in as one of the shareholders of Huayi Tongchuang. I am also willing to speak for China Century here. I want to appeal to and inspire more entrepreneurs and welcome them to join us in China Century.

The number of branches expanded to 2 in 2 years.

A single spark can start a prairie fire.

Our enterprise was founded in 1993 and opened 36 branches in 21. In 211, I entered the Ocean Teacher's Equity Incentive Class, and made on-the-job dividends in the second half of the year. In 212, I brought the senior management team to study. After that, everyone thought in unison and opened more than 3 branches in 12 years. On the 2th anniversary of the company's establishment in 213, our 1th branch opened. In 13 years, I organized branch managers, store managers and ordinary employees to come to China for the first century class "Essence Landing Class", so that employees could make their own plans and go back to implement them themselves.

in 214, we opened 48 branches, which lasted for 168 years. In 215, we will open 56 branches, and now we have opened 18 branches. Employees take things as their own, and it is no problem to achieve the goal at the end of the year. I am confident.

the industry situation is in a downturn

counterattack has become the first in the industry.

We are already famous in the industry as enterprise accessories, but gradually I found that the enterprise lacks stamina, and the old employees do not have much motivation for some sprint goals, and it is not satisfactory to follow the company's goals. Later, through a friend's introduction, I got to know China Century. After learning equity incentives, employees were very interested in the introduction process. Later, we landed, and the company's performance rose by 65% in the first year and 3% again in the second year.

At present, the auto parts market environment is not good, and many auto parts production and sales enterprises are losing money. Our training concept of following China for the first century has brought great changes, from 7 million before the introduction of equity incentives to 21 million last year.

Inspiration from profit exceeding turnover

Integrating resources with the help of platform

I am a student of the 38th equity class of China Century, and I took the course of Ocean Teacher for the first time two years ago. In 214, we have introduced the equity incentive mechanism, and the sales growth rate is 6% higher than before, and the profit is also directly increased by 3%. After a retraining, I was deeply inspired by the logic that profits are greater than sales. Since then, I have a dream to make my company a public company in the future. With the help of the power of China Century Platform, many students joined in after learning about my project. Now we have established Guangdong Milan Investment Holding Co., Ltd., aiming to sprint the IPO platform.

if there is a method that can solve various problems such as employee motivation, cohesion, enthusiasm and slow performance growth, and win through cooperation, do you want to learn?

if there is a method that can solve all kinds of problems in partner's equity and win together, do you want to learn?

if there is a method that can make you avoid 9% of the equity minefield in the future and make you make fewer mistakes in equity, do you want to learn?

if there is a course, it will ensure that you have no problem in controlling the financing enterprise no matter what, and teach you how to make more money with less equity. Do you want to study it?

Time: July 11th-12th (classes are held in all major cities in China)

Location: Nancheng, Dongguan

Instructor: Mr. Ji Fushuang, Senior Lecturer of Huayi Century

Teacher Ji's profile:

Senior Research Fellow of China Institute of Equity Incentive

Senior Lecturer of Huayi Century

Landing Consultant of Huayi Century Equity Incentive

Dalian. Learning to land "consulting and training instructor

Teacher Ji Fushuang's areas of expertise:

1. Top-level design of enterprise equity structure, enterprise equity incentive and business model design;

2. internal training and core team building;

3. Management positions in well-known domestic real estate, manufacturing, pharmaceutical enterprises and training industries, with eight years of first-line marketing and management experience.

Mr. Ji serves customers:

Anshan Entrepreneurship Association, Entrepreneurship University of Anshan Entrepreneurship Association

Dalian Yi Sheng Da Intelligent Technology Co., Ltd., Dalian 58th Street Hot Pot

Anshan Longxiang Sanitary Bathroom, Anshan Venice Hot Spring, Dalian Shanghai City

La Zhuang Hot Pot Alpai Electronics, Dalian Rainforest Information System

Haihui Logistics, Marubi Cosmetics, Dalian Botao Multimedia

. Dalian Gaishi Food

Dalian Wandayuan Food, Anshan Dongan Decoration Engineering Co., Ltd.

Shenyang Huixin Catering, Dalian Guangrong Trade, Dalian Zhongying Automobile Maintenance, etc.

Huayi Century Company Introduction:

Huayi Century was established in March 21 and is headquartered in Shenzhen. It is affiliated to Shenzhen Huayi Century with China Equity Incentive Research Institute and Shenzhen Ocean Wealth Equity Investment Fund Management Co., Ltd. It took two years to split from a limited company with a registered capital of only 2, to a billion-level joint-stock company, and then three years to become a group company. The company maintained an average annual growth rate of more than 1%, and only when it had the results did it have a say.

huayi century was founded in 212, which belongs to huayi tongchuang, a group company, at a price of 1 million yuan. it used equity crowdfunding to release 3% of the shares, without spending a penny to raise 3 million, and absorbed 77 shareholders with an average value of 182 million. it is a model of its own use of equity financing fission. huayi century introduced equity incentives internally from its inception, and at present, more than 3 internal core executives have become registered shareholders of the company, saying what they have done.

Huayi Century is the only officially certified professional organization that focuses on providing customers with overall solutions for equity incentives;

In 216, in order to standardize the training industry, the Ministry of Culture of China established the China Training Management Committee, and selected 14 training institutions from 64, training institutions as vice-president units. Huayi Century is one of them, and the equity incentive field is the only one;

In 217, the National Small and Medium-sized Enterprises Association appointed Huayi Century as the equity incentive research center of the National Small and Medium-sized Enterprises Association;

In 218, Huayi Century became the only equity incentive institution recommended by the Ministry of Industry and Information Technology.

At present, China 21st Century has distributed our strategic partners in more than 2 provinces and more than 5 cities across the country, serving more than 5, enterprises and more than 3 industries. The company scale has never been set up to hundreds of billions, such as Dongpeng Ceramics, Dongpeng Special Drink, Liu Yishou Hot Pot, Chaowei Battery, European Furniture, Famous Carving Decoration, Linshi Forestry, Minsheng Pharmaceutical, Founder Group, Yuanda Group and Huafeng.