What is the starting point for brand promotion? The slogan-based and indoctrination-based propaganda in the past has no vitality.

You spend money on advertising, but I can spend money on IP to skip advertising. If you can’t occupy the audience’s mind, it’s all in vain.

The goal of brand communication is to capture consumers, impress consumers, and ultimately promote consumption.

Stories are contagious and communicable and meet people’s psychological needs, so our focus is to tell stories.

Make invisible insurance concrete and emotional.

Brand promotion and brand communication need to be moist and silent, and only when you accept it happily can it be internalized in your heart and externalized in your actions. This is why brands need to tell stories.

In the 25th anniversary commemoration communication plan, we are going to shoot a promotional video. The basic routine for shooting a promotional video is to show the glorious achievements, underwriting and claim cases, and major achievements, etc.

However, when communicating externally, the audience will say, "What does your company's glory have to do with us?" That is, where is the emotional connection point with the audience? At the beginning of the promotional video, we introduced a story that happened around us, a timely help.

The very contagious story extends to every achievement and every breakthrough of the company, which embodies the purpose of insurance to make life better.

We use new technologies to interpret the classic brand story. In the early days of the opening of Pacific Ocean, there was an advertising slogan: Inject a drop of water on weekdays, and you will have Pacific Ocean in difficult times. This reveals the quality of insurance. In 2015, it was selected as a primary school Chinese textbook.

How to use the latest technology to interpret this brand classic and spread it again? We used the latest technology dual-screen interactive technology. After the two mobile phones are linked, the water droplets in one mobile phone can be poured into the other mobile phone through gravity induction.

A mobile phone automatically generates an insurance policy after accepting it, which vividly interprets the connotation of the advertising slogan. The number of people who spread the word about the game reached 150,000 in the first month after its launch.

We are also thinking about how to spread the brand story more widely.

We are building a self-media platform to allow every employee to become a source of brand communication.

To make employees on the platform willing to take the initiative to spread the word, this requires us to have good stories, good content, and an effective incentive mechanism to direct advertising fees to the people who watch the ads.

In terms of brand influence, Vanke actually lost to him!

Introduction: The Brand Influence Index of Listed Companies aims to evaluate the comprehensive communication performance and influence of major A-share listed companies in the three dimensions of brand existing value, brand exposure and brand communication.

The brand influence index is mainly quantitatively evaluated through indicators such as the market value of the brand company, the number of web search returns, the number of news reports, the number of Weibo mentions, and the number of WeChat articles.

"Top 100 Brand Influence Rankings of Listed Companies in 2016" was jointly released by Finance Breakfast and Qingbo Big Data.

Among the top 10 accounts on the list, most are financial giants such as real estate, banks, and securities, of which the banking industry accounts for half.

This time Ping An Bank... Brand influence_Commodity Encyclopedia What is brand influence? Brand influence refers to the brand's ability to develop markets, occupy the market, and obtain profits.

At the same time, it is also the epitome of a country's economic development, reflecting the growth of economic strength and the development trends of various industries.

Brand influence has become an important factor influencing customers' choice of products.

The brand power and innovation power of an enterprise are the source of brand influence; brand power is the foundation of brand influence.

Brand influence is a comprehensive reflection of core influence and extended influence. It is the improvement and most concentrated expression of influence at a higher level.

Currently, consumers' brand consumption habits are forming, distribution and advertising resources...multi-channel to improve insurance asset value preservation and value-added services Duxes. In February 2014, the China Insurance Regulatory Commission issued the "Notice on Strengthening and Improving the Supervision of the Utilization Proportions of Insurance Funds", stipulating

The proportion of insurance investment equity assets shall not exceed 30%.

Previously, the China Insurance Regulatory Commission stipulated that the total of insurance securities investment funds and stocks should not exceed 25%.

Also in July 2015, the China Insurance Regulatory Commission issued the "Notice on Matters Concerning Increasing the Supervisory Ratio of Investment in Blue-chip Stocks with Insurance Funds" stipulating: "If the investment in equity assets reaches the upper limit of 30%, the holding of blue-chip stocks can be further increased.

The asset balance is not higher than 40% of the total assets at the end of the previous quarter; the proportion of single blue chip... Release | More than 75% of insurance practitioners have a significant improvement in their sense of belonging! On February 23, the Cultural Construction and Communication Professional Committee of the China Insurance Industry Association (hereinafter)

(referred to as the "Cultural Communication Special Committee") 2017 plenary meeting and the founding meeting of the Insurance Industry Owned Media Alliance were held in Beijing.