Summary is a written material that comprehensively and systematically summarizes the achievements, existing problems, experiences and lessons gained in a period of time. It helps us to discover the laws of the development of work and things, so as to master and apply these laws, so it is very necessary to write a summary. However, I found that I didn't know what to write. The following is a summary report (five model essays) of marketing work that I collected and sorted out. Welcome everyone to learn from it, I hope it will help you.

Marketing summary report (five articles) 1 Recently, Shandong Gold Group Co., Ltd. and Shandong Gold Nonferrous Mining Group Co., Ltd. (hereinafter referred to as "our company") found that some people used our company's influence in the industry to illegally steal our company's name and make false promises, thus deceiving investors and seriously infringing on the legitimate rights and interests of our company and investors. In this regard, our company declares as follows:

1. "Fucheng Investment in Shandong Gold Industry M&A Fund" has nothing to do with our company. The information of "Premium Repurchase Project of Shandong Gold Nonferrous Mining Group Co., Ltd." listed in the prospectus and related documents of Fucheng Investment in Shandong Gold Industry M&A Fund is untrue. Shandong Gold Group Co., Ltd. and Shandong Gold Nonferrous Mining Group Co., Ltd. have never issued a "Project Repurchase Letter", nor have they promised to purchase the investment projects of Fucheng Industrial Investment Fund at a premium.

Investors are advised to be vigilant and beware of being deceived. Our company will not bear any responsibility for the losses caused by investors' own purchases or any economic and legal disputes arising therefrom. Our company will reserve the right to claim for the reputation and economic losses caused by the information publisher.

Hereby declare.

Shandong gold group co., ltd

Shandong gold nonferrous mining group co., ltd.

July 2(nd)

Marketing work summary report (five sample articles) 2 1. The marketing staff's work this week is focused on dunning. The deadline for the assessment of dunning recovery rate in April is May 7th, and the assessment results will be announced next week.

Two, the inspection room issued a special report on the results of the general survey of water meters in the industry, and gave informed criticism and a warning to the salesmen within their jurisdiction who found that the water price did not match, and ordered them to make adjustments.

Third, arrange the meter reading next week, and ask the marketing staff to check the implementation effect of the three notices when reading the meter, make statistics on those that are not in place, and implement them as soon as possible after reading the meter.

4. On the afternoon of May 7th, a company held a May work meeting, which conveyed the economic indicators of the head office in April and the spirit of the mid-level regular meeting, and summarized the recent work progress of a company. At the meeting, Manager Chen pointed out that the quality of a company's work has declined recently, and asked the inspector of the supervision office to be in place, learn from the experience of water meter survey in special industries, and do it carefully in the future.

5. This week's study is organized by customer service area 3. The study theme is that employees should have a positive work attitude. From the next study, adjust the learning form: lecturers from all departments teach at the same time, judge the advantages and disadvantages on the spot, and improve the importance of learning and learning efficiency.

Sixth, realize the conversion of table pool in table class.

Seven, this week's watch change class * * * watch change 1 1.

Summary report of marketing work (five model essays) 3. Planning background

1. Overall consumption:

Consumption generally tends to pay more attention to economic benefits and personalized consumption, and enhance their self-cultivation image.

2. The cultural background of the bookstore:

(1) The target consumers are mainly teenagers and students in and around Renmin University. They accept new concepts of individuality and economy. The healthy reading image created by the bookstore matches the high-quality life required by the cultural background of the target market and pursues a leisurely lifestyle.

(2) Most students in school have no habit of reading, reading or even buying books in old bookstores.

3. Micro-restrictive factors of bookstore marketing environment;

(1) Personally speaking, shopkeepers lack the guidance of professional business philosophy, are more casual, have no clear management and monitoring system, and belong to the idlers.

(2) Book sources of bookstores: Books are mainly used books purchased from college students and their surrounding residents, with low cost. The bibliography is miscellaneous, and there are all kinds of books.

4. Market overview

(1) Market scale: With the improvement of cultural level, people pay more and more attention to the improvement of their self-cultivation. At the same time, in the increasingly commercialized streets, it is difficult to find a place where they can rest their minds. The atmosphere of the old bookstore is very suitable for the spiritual needs of college students. In terms of sales volume, the consumer market is bigger.

(2) the composition of the market

The main operators that make up this market are:

There are three bookstores around, all of which belong to new bookstores. Bookstore bibliographies are mainly set for various exams, such as English CET-4 and CET-6 review questions, civil service exam questions and postgraduate review questions. There are also some famous books and various essays.

Basically, these bookstores do not form a direct competitive relationship with our stores. The two sides exist in a complementary form, but they have overlapping target consumers to some extent.

(3) the characteristics of market structure

The market has no seasonality and exists for a long time. Consumption generally has a fixed time (evening), and the reading crowd is relatively stable.

Two. Planning time

20_- 1 1-28——20_- 12-03

Three. Planning goal

Meet the needs of students and surrounding citizens for new knowledge and improve the quality of our stores among students and citizens.

The popularity of ... It is expected to realize the development and occupation of the consumer market and potential consumer market in a certain district within one year, and radiate to the surrounding areas on this basis.

Four. An analysis of the current situation

According to the survey results, there are the following points:

1. Of the 100 people surveyed at the scene, 57% have bought new books, and some have been to second-hand bookstores.

2. Among 57% customers who have bought new books, 42% think the quality of books should be improved.

The service of the bookstore is not perfect. For example, after some books are sold, users find that the books are missing pages, and bookstores are unwilling to bear the relevant responsibilities for this situation.

4. The promotion of bookstores is not enough. In the investigation, we found that quite a few people have no knowledge of genuine books, let alone bookstores and new book purchases.

Situation analysis of verb (abbreviation of verb)

1. Advantages.

(1) The profit of the new book is considerable;

(2) There are a wide range of tourists, mainly from surrounding schools and their communities;

(3) No pollution, no shelf life and easy storage and collection.

(4) Compared with school librarians, bookstore users can order their favorite books, read and use them anytime and anywhere, and read and use them repeatedly. However, the librarian's books should be returned within the specified time after being borrowed, otherwise the renewal procedure is time-consuming and troublesome.

(5) The people in this area are highly educated and have strong spending power.

(6) There are no strong competitors in this area.

2. Disadvantages. Our shop is not in the main street, it is not conspicuous enough and the area is not large, so it needs further decoration. There are many kinds of books, which are easy to be messy, and the workload is heavy when purchasing and sorting; Pay attention to moistureproof, arson and insect prevention all the year round, which increases the difficulty of management; Quality problems are difficult to guarantee.

3. Opportunities. There is only one shop in this area, and there is no competitor in the same industry; Universities and communities are concentrated here, and the surrounding citizens are of high quality, which is convenient for publicity and promotion, especially with the participation of teachers and students, and the market prospect is considerable. However, many old books are marked by original readers, especially reference books, which is not only not conducive to reducing readers' reading of books, but also disrupting their own thinking, so that new books will not have this trouble.

4. threats. Many people don't know enough about new books; Buyers are mainly students, which is not conducive to the sales of certain books in bookstores, and the target market positioning is relatively simple; Although it was not threatened by new bookstores, it was threatened by second-hand bookstores. The purchase channel is not smooth and the discount is low. Our lack of fame leads to the loss of opportunities.

Market strategy of intransitive verbs

1. product strategy.

(1) Make a strategy according to the target market focus of the bookstore. Bookstores should feature classics.

At the same time, bookstores are diversified and divided into four modules: textual research (including books and materials), literature, magazines and periodicals, and other categories. Our main customers are students, especially college students, who pay more attention to textual research during their school days, such as CET-4 and CET-6, accounting, computers and tour guides. According to this situation, bookstores can pay attention to the selection of books and materials related to textual research when entering books, and make this project our own characteristics. Bookstores only keep the textual research in the past two years, and those that exceed the time limit will not be ordered to avoid the backlog of books. The remaining three categories should be screened and processed at the end of each year to reduce inventory.

⑵ Improve product quality, deal with the problem books that seriously affect customers' reading, establish a good image of the bookstore and attract buyers.

2. Price strategy. Pricing is based on the cost and use value of books.

(1) Flexible pricing. Like data, it can be determined according to the popularity of data. Others can also be priced according to the specific situation.

(2) quantity discount. Customers who buy a certain number of books or books will get a certain discount.

(3) Member discount. When customers buy a certain number of books, they will give a membership card and give members a lifetime discount.

3. Channel strategy. Sales channels are mainly physical store sales and online sales. Set up sales agents in crowded places, especially schools, to sell various magazines and periodicals and provide entertainment for students.

4. Promotion strategy. At present, it is the first step to enhance consumers' understanding of new books and improve our store's popularity. Bookstores can strengthen publicity by distributing leaflets and sponsoring activities.

Seven. Target market analysis

1. Market segmentation can be divided into more detailed analysis of marketing opportunities, so as to put yourself in a favorable position, play a better marketing effect and increase profits:

(1) demand difference: divide different consumer groups and measure the needs of different consumers, such as those who take the postgraduate entrance examination and those who do research.

(2) Accessibility: The segmented market should be accessible through marketing activities, that is, the market where products can enter through efforts and exert influence on customers. On the one hand, information about products can be successfully transmitted to most consumers in this market through certain media; On the other hand, products can be transported to the market through certain distribution channels in a certain period of time;

(3) Adequacy: The market segments should be large enough to be profitable and can be oriented to major schools and even communities.

(4) Possibility of action: Existing resources can guarantee to provide products or services that meet the needs of the main body for market segments.

2. So the target market groups of our store are mainly: students like some club members who search for books.

3. Market positioning

(1) Interest orientation is "service first", which fully meets consumers' needs and hobbies, grasps consumers' purchasing psychology, and brings convenience and pleasure to consumers.

(2) Price and quality positioning combines price and quality and is positioned as "good quality and low price". The value of the goods is superior and the service is first-class.

Eight. Planned budget

The budget is divided into two parts: book input cost and promotion cost. The investment cost of books is complicated, involving different ordering methods of different kinds of books, so the overall budget should be 20 thousand to 30 thousand. What can't be sold can also be sold back to the cost, so there is a profit. The key is how to expand sales. This involves the promotion cost. The cost of promotion can be two to three thousand, including the printing of leaflets and the salary of personnel.

Nine. contingency plan

Various crisis management plans:

(1) In case of major quality accidents, find out the reasons in time, explain the situation to consumers, apologize, and do not shirk the responsibility.

(2) When customers complain, accept customers' opinions with an open mind, improve in time, and achieve greater development.

(3) If the supply is insufficient or inaccurate, the reasons should be explained in time, the problem should be solved as much as possible, and a good image should be established.

(4) If counterfeit goods are found, replace them for consumers in time and apologize, and strengthen the inspection of books to avoid such accidents from happening again.

X. Inspection and evaluation

Compare the monthly sales volume with the number of people who come to the store and evaluate the customer's awareness of the store. After that, the method of questionnaire survey was used to evaluate.

Marketing work summary report (five model essays) 4 August work summary

1. Area accounting and numbering of the garage and miscellaneous house in No.2 building of Jingangwan: there are 27 garages with an area of 542.3 square meters; Building 3: There are 24 garages and miscellaneous rooms with an area of 423.02 square meters; Building 4: There are 78 garages and miscellaneous rooms with an area of 1 474.36 m2; Garage and miscellaneous room 129, covering an area of 2440.438+05438+0 square meters.

Second, the area of buyers in Wan Jingang Building No.4 was adjusted, and the contract was changed, and the mortgage was applied for the owner. Thanks to the strong support of the office. At present, nearly 40 households have completed the change and supplement of customer information.

Third, do a good job of 15 households paying down payment and handling mortgage information. At present, only 1 household in Jiang Zuyi has not paid the down payment, and the rest 14 households have done well.

Four, actively do a good job in the follow-up work of the 28# and 29# buildings of the new trade city. The two facades opposite Imperial Furniture were selected as the sales department, and the decorators were asked to make on-site measurements and come up with a decoration plan for approval.

Work plan for September

1. Continue to change and supplement the information of more than 20 owners in Building No.4, and make a good mortgage.

2. Do a good job in the decoration of the sales department of the 28# and 29# buildings, purchase office supplies and put them into operation as soon as possible.

3. Recruit sales staff and do a good job in training.

4. Start the Wan Jingang garage and miscellaneous house sales plan.

Summary report of marketing work (five sample articles) 5 We have been in the marketing activities in the peak season of 20xx. During the activity, the overall situation of Yinze Sub-branch was running well, and most of them were able to complete the scheduled progress as scheduled. Now let's report some experiences of Yinze Sub-branch during the peak season marketing.

First, self-pressure and active deployment of early action.

As early as 20x65438+mid-February, our sub-branch held the marketing mobilization meeting in the peak season of 20xx continuously, and made its own marketing implementation plan for each line in the peak season according to the previous years' plans, and made its own publicity plan according to the customer structure characteristics of the sub-branch, and set up a marketing team with Ma Peiwen as the activity leader to carry out targeted marketing for corporate deposits, personal deposits, e-banking and credit cards.

E-banking: the bank increased the promotion of five surprises of e-banking products, and the lobby manager immediately activated e-banking products and conducted account transactions, and at the same time presented gifts to customers, thus improving the synchronous signing rate of e-banking and the proportion of account transactions of e-banking; Key products: use OCRM system and marketing operation support system to screen target customers, take the initiative to contact and accurately market.

Second, clear goals, everyone has indicators.

After the Bank made clear the marketing objectives of public and private peak seasons, the Bank made the second line grouping differentiation at the first time, so that every employee could know his key marketing objectives and specific marketing target amount. In addition, the implementation of indicators will be increased by one third on the basis of the target set by the branch, so as to ensure the full realization of the bank's peak season marketing target.

Third, adjust measures to local conditions, all staff attack and bear fruit.

Compared with other branches of our bank, the agency finance business is the highlight of our bank and the main reason for the doubling of our business volume. Near the end of the year, 20 budget units have settled a large amount of funds, and the business volume has increased by more than 300 transactions every day. On the one hand, our sub-branch timely organized manpower to solve the phenomenon of customer congestion and maintain the order of the hall, on the other hand, all staff did a good job of fund interception. Through the efforts of all the staff for nearly a month, the retention of deposits reached 10 million yuan, and a number of high-quality individual and corporate customers were also maintained.

At the same time, make full use of the custom of Chinese New Year, and all employees take the initiative to visit customers with couplets and calendars issued by our bank, and visit quality customers and potential customers around us. Compared with physical gold, our e-banking business has made a great breakthrough, especially the sales of physical gold. There is basically no big business in our branch, and all of them are sporadic sales of 20 grams and 50 grams. That's it. At present, the sales volume of gold is 6780 grams.

As for debit cards, we strive to open accounts and recommend them to customers, thanks to the vigorous sales of low-level counter personnel. It is expected that each of the two shifts of low-counter personnel will handle nearly 10 cards every day; E-banking has been a shortcoming of our branch in previous years. Through division of labor and cooperation, targeted marketing, so far, it has been in the forefront of the industry in the whole region. The completion rate of key products such as account deposit, fund fixed investment and agency insurance also ranks in the forefront of the Bank.

Four. Strengthen quality service and improve the visibility of banks.

Combined with the training of benchmarking network construction at the end of last year, our employees constantly consolidated the achievements of model network construction, dress code, and got used to standard service terms, improved the overall quality of tellers through standardized and standardized services, and realized customer satisfaction and customer loyalty. So as to establish a good reputation of CCB Yinze Sub-branch. At the same time, through OCRM system, actively tap key customers, expand and move up key target customers, and effectively enhance the growth of individual customers.

Fifth, pay attention to learning and build a professional team.

Since the establishment of the Bank, young employees account for the highest proportion in all outlets of the Bank. To this end, our branch pays attention to the training of employees, constantly strengthens its own learning, and makes new employees become all-round hands in the shortest time through the forms of old bringing new ones and job rotation.

At the same time, all employees of our bank will learn the documents and rules and regulations of the superior bank at the first time, and have a comprehensive grasp of our new products, so as to improve their own business level, seize the advantages and characteristics of products, improve their ability to serve customers and better market products.

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