Considered high.

On February 8, Hurun Research Institute released the "2020 Fotile Hurun Wealth Report".

The list shows that China has 2.02 million households with assets worth tens of millions of dollars, 130,000 households with assets worth 100 million yuan, and 86,000 "international ultra-high net worth families" with assets of 30 million U.S. dollars.

It is worth mentioning that "real estate speculation and stock speculation" have become the password for wealth promotion for one-quarter of the country's "ultra-high net worth families".

Among the ultra-high-net-worth households with assets worth RMB 100 million, 75% are business owners, 15% are real estate speculators, and the remaining 10% are professional investors.

1: Business owners in households with assets worth tens of millions account for 60% of the total. This group of people are the owners of businesses, and their proportion has decreased by 5 percentage points compared with the previous year.

Corporate assets account for 59% of all assets. They have investable assets (cash and some marketable securities) of 2 million and self-occupied real estate worth more than 5 million.

Jinling accounts for 20%. Jinling mainly includes senior executives of large enterprise groups and multinational companies. They own company shares, high annual salaries, dividends, etc. to ensure stable and high income.

The proportion remains the same as last year.

Cash and marketable securities account for 59% of their wealth, and they own more than 7 million self-occupied properties.

Real estate speculators account for 10%. Real estate speculators mainly refer to wealthy people who invest in real estate and own several properties.

The proportion remained the same as the previous year.

Real estate investment accounts for 59% of their total wealth, cash and securities account for 26%, and they own more than 6 million self-occupied properties.

Professional investors are 10% of professionals engaged in financial investments such as stocks and futures.

The proportion increased by 5 percentage points compared with the previous year.

Cash and stocks account for 65% of his total wealth.

The average professional investor owns more than 6 million self-occupied properties.

?Two: Business owners account for 75% of households with assets worth 100 million yuan, 15% are real estate speculators, and the remaining 10% are professional investors.

In the ultra-high-net-worth family class, gold collars have disappeared, and the combined ratio of real estate speculators and stock speculators has risen to 1/4.

Among real estate speculators at this stage, real estate investment accounts for more than 70% of their total wealth.

The cash and stocks of this group of professional investors account for more than 80% of their total wealth, and real estate investment accounts for 18% of their wealth.

In addition, in terms of the geographical distribution of China's wealthy families, the ranking of domestic cities is Beijing, Shanghai, Hong Kong, Shenzhen, and Guangzhou.

3: The report on the economic and investment views of high-net-worth individuals shows that China’s high-net-worth individuals have increased confidence in China’s future economy: the economic confidence index of high-net-worth individuals reached 6.51 points (out of 10 points), higher than the previous two years, and this is

The highest score in ten years except 2018.

The proportion saying "very confident" increased to 47%, the highest level in a decade.

In terms of investment direction, the report pointed out that in the post-epidemic era, high-net-worth individuals pay more attention to the security and ownership of wealth, and their risk appetite has decreased.

Among them, real estate allocation, as a stable asset preservation type, is still favored by high-net-worth individuals, especially real estate in first- and second-tier cities in China. Therefore, residences will still be the main investment direction of high-net-worth individuals in the future.

At the same time, they are optimistic about domestic real estate prices: 47% of high-net-worth individuals believe that domestic real estate prices will grow steadily in the next two years, an increase of 3 percentage points from last year, 37% think that they will remain unchanged, and 16% think that they will decrease, which is 3 percentage points higher than last year.

A decrease of 7 percentage points.

In addition, the proportion of options for increasing fund investment in the future increased by 5 percentage points, surpassing stocks and ranking second.

The proportion of overseas investment in the future has dropped significantly, ranking first among investments that will decrease in the next three years.

In terms of post-epidemic consumption concepts, the report stated that the consumption power of high-net-worth individuals in 2020 has not been affected by the epidemic. The average annual household expenditure of the high-net-worth individuals surveyed accounted for 4.4% of total assets, an increase of 0.6 percentage points from last year; 100 million yuan

The average annual household expenditure of ultra-high-net-worth individuals accounts for 3.2% of total assets; this is also an increase of 0.6 percentage points from last year.

In terms of major consumption areas, tourism is still the most important consumption area, followed by daily luxuries, health and wellness, and entertainment.

Children’s education dropped from second place to fifth place.

In terms of new consumption trends, health care continues to heat up, and automobile consumption demand is strong.

Consumption plans to increase in the next three years: health and wellness (46%), travel (44%) and children’s education (43%) are the top three consumption types that China’s high-net-worth individuals plan to increase in the next three years.

Shopping plans in the next three years: cars (50% plan to buy), watches (42%), jewelry (38%), clothing (34%), accessories (31%).

There is no doubt that China's high-end consumers are a driving force for the global luxury goods industry, and their performance has been particularly obvious in the past year.

China's high-net-worth population's enthusiasm for luxury goods has increased by 38%.

The epidemic has restricted outbound travel. Last year, the high-end consumer market in mainland China grew significantly, especially the traditional luxury goods market, which grew rapidly and hit a record high, mainly LV. Since the second quarter of last year, almost all top international luxury brands have sold in mainland China.

sales growth rate exceeded 50%.

Mainland China's high-end consumer market currently accounts for one-third of the global market share and is expected to reach 50% in five years.