Recently, Shanxi Province announced that it will fully launch the marriage consumption subsidy system, and the subsidy amount is expected to reach 95 million in 218. The marriage compensation fund is aimed at newcomers who have received the certificate within one year, and they can apply for it by downloading relevant apps. The subsidy scope includes wedding photography, wedding hotels, wedding celebrations, wedding room decoration, honeymoon trips, household appliances, etc., which basically covers all aspects of wedding consumption. The subsidy standard is gold 3 yuan/gram, automobile consumption is 5 yuan/vehicle, and other consumption items are subsidized by 5% of the average consumption. It is reported that the marriage compensation fund aims to promote the healthy development of marriage and family that the whole society is concerned about through specific caring actions such as public welfare project funding and assistance.
It's the first time in China that the government gives subsidies for marriage consumption. But in fact, such institutional innovations did not exceed public expectations. After the liberalization of the "two-child policy", the official level faintly conveyed the signal of "encouraging marriage and childbearing". With the release of statistical conclusions such as "the total number of births and the birth rate in the country have dropped", the official has further introduced the corresponding marriage and childbearing incentive policy, which is already a high probability event. Under this background, Shanxi, as the first pilot place of marriage consumption subsidy in China, its pioneering exploration is undoubtedly of great significance.
When reading the Shanxi version of "Marriage Mending", netizens jokingly called it "official way to urge marriage". Such words of ridicule actually have some truth. According to statistics from the Ministry of Civil Affairs, "in 216, there were 11.428 million couples registered for marriage, down 6.7% from the previous year, and the marriage rate was 8.3‰" and "the number of marriages dropped for three consecutive years". And basically, it can be judged that this trend has not been reversed in 217 ... This shows that the phenomenon of "unmarried" and "late marriage" among young people is becoming more and more serious. It's no use crying over spilt milk. It's almost the general trend that the public departments throw out more sincere and affordable welfare schemes to "hasten marriage".
Marriage is the foundation of social stability and the premise of bearing children. In this sense, marriage can no longer be simply regarded as a purely private matter, but should be understood as a public issue related to social development. The introduction of welfare systems such as marriage consumption subsidies aims to reduce the marriage burden of young people and strengthen their willingness to get married with economic leverage. Of course, the actual effect of this policy remains to be seen. As many people spit out, "what is lacking is not the money, but the object." An obvious truth is that in most cases, economic factors are only one of the reference items in marriage decision-making, and they are not even the most important.
It may not be completely accurate to regard marriage compensation in Shanxi as "an official way to urge marriage". According to the regulations, after passing the examination, the applicant must enjoy the subsidy by purchasing the services or commodities of designated units offline, or receive the subsidy within 15 working days after uploading the consumption voucher. It is not difficult to see that the so-called marriage compensation here has more or less the meaning of "stimulating consumption" and "targeted promotion" Provisions such as "fixed-point shopping" and "cash back after consumption" have the most direct function of stimulating the potential consumption demand of newly married groups and guiding them to specific consumption places. In essence, this is no different from the gameplay of "using coupons to guide the flow".