During the epidemic, Lao Liu was pulled into the customer base of several banks and passively accepted the marketing of bank marketers. Let's not talk about the specific names of banks here. Let's briefly talk about how they maintain marketing through WeChat group.

Carry out basic marketing step by step and in a planned way.

WeChat group sends current affairs news and chicken soup for the soul every morning, and sends wealth management products in the morning. In the afternoon, it was announced that the wealth management products issued in the morning would be broadcast live at night. Welcome friends in the group to invite relatives and friends to listen and warm up. Before the live broadcast in the evening, we will start to warm up and set off the atmosphere. First, we will give out a round of red envelopes. Then we will talk about the rules of live broadcast, and there will be prize-winning questions and answers in the middle. It's simple. Give out red envelopes one by one if you get the right answer, and then we will give them out.

Get customers through large groups of WeChat, and small groups provide layered services.

Get first-class customers through WeChat large groups, and then conduct secondary marketing according to everyone's hobbies and funds, and introduce different small groups for deep and high-viscosity marketing. For example, some people prefer to deposit certificates of deposit rather than buy funds and stocks. On the contrary, some people prefer aggressive financial management to low-risk and low-yield financial products. You can't completely provide services in a group, you can only provide professional services alone.

abstract

The maintenance of WeChat marketing is not difficult. What is difficult is the degree of intention and persistence. If you can't insist, don't engage in WeChat group marketing in advance, otherwise each group will become a zombie group after a while, which is not worth the candle.

I am Lao Liu on the road, thank you for reading and praising.