Mainstream platforms are mostly limited to enterprises.
But if you want to do it, you can choose something with a lower threshold, such as Amazon, wish and AliExpress.
First, about moving in
1. Amazon platform
You only need a credit card that supports US dollars to register.
2. Wish platform
You need the URL address of the applicant's store on other e-commerce platforms.
3. AliExpress platform
A lot of materials are needed, such as ID card, company business license, tax registration certificate, bank account opening and address certification materials.
Two. On the issue of charging
1. Amazon platform usually issues orders in 7- 15 days.
2. The wish platform is 15-20 days.
3. The AliExpress platform is more competitive.
If it is a novice seller, the order may be in the foreseeable future.
3. Start cross-border electronic commerce (Amazon)
Moreover, Amazon's order flow is very large, so it is recommended to try to start with Amazon.
(1) First, try to start an Amazon store with the least risk.
For example, sell goods abroad, evaluate your own resources and supply, and have products suitable for overseas markets.
(2) In addition, we must first have our own capital investment. Amazon is already a capital-intensive industry, and it is impossible to sit still and wait for orders to collect dollars.
1) First, we should invest enough money to study and be stable.
2) Select products, which can be sold or self-built.
3) The follow-up is to choose standardized products, and Amazon's FBA distribution reduces the trouble of infringement.
Focus on the analysis of purchasing cost and the calculation of domestic logistics, and do product testing around the market price.
4) Self-building is to choose a brand that has a good reputation and is generally recognized, but the trouble is that the description of the title, pictures, pages, keywords, etc. must be completed by yourself.
Four. About operation strategy
1. Price
For most consumers, price is the most sensitive factor that can touch them.
Most consumers want to buy products at lower prices.
Therefore, regardless of whether the seller uses third-party services,
Make sure your price is competitive enough.
Especially for a newly listed company, the absolute advantage of price is often more lethal than other factors.
Allows you to quickly generate orders;
2. List page display
Which is what we usually call list optimization,
The purpose of optimization is to present more attractive products to consumers and arouse their desire to buy.
List optimization includes whether the picture is clear and strong.
Whether the title contains not only the key words of the product but also the selling points and characteristics of the product, whether the five-element characteristics and product description can touch the pain points and itching points of consumers, etc.
When you do list optimization,
Be sure to tell yourself: the consumer is standing opposite me, and I am showing and explaining to them face to face, not talking to myself.
3. About brushing comments (reasonable avoidance)
If the seller can pass on the cost of brushing the bill to the consumer,
When the product price is low enough, real orders can naturally be generated.
Therefore, in operation, there is no need to brush the bill.
And brushing comments is Amazon's key behavior. For the security of the account, try not to do it directly.
The seller can add some comments with VP in an appropriate proportion according to the total order.
4. CPC advertisement in the station:
If the list is optimized, the keywords matched in the advertisement will be accurate.
The product price is competitive. If the product has a certain amount of comments, the order conversion rate will be high, which will affect the keyword quality score in the advertisement in the station.
If the keyword quality score is high, the advertising cost will naturally disappear, forming a virtuous circle of advertising.
In the operation of Amazon, sellers must pay attention to the important factor of consumers. Whoever treats consumers as fools and ignores them, although consumers are silent, they will definitely vote with their feet, which will confuse your operation.
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