20 1212 February 9, 2012 "China tastes good" award ceremony was held in Beijing. 200 well-known domestic catering enterprises, many industry experts, senior investors and the media gathered together to hold the catering Oscar feast, which lasted for three months. The "China Delicious" food selection series was jointly sponsored by CCTV's Entrepreneurial Angel, Sina Weibo and Microfood, and received strong support from the leaders of the International Liaison Department, the Propaganda Department of the CPC Central Committee, the Ministry of Commerce, the China Business Federation, the China Hotel Association and the China Group Purchase Development Guidance Center. Li Beihai, former vice minister of the International Liaison Department of the Central Committee, Zhangfan, director of Publicity Department of the Communist Party of China Press and Publication Bureau, Dennies Hu, vice president of Beijing Catering Association, Sun Zhenyao, former president of Hewlett-Packard in China and founder of Zhixing Education, Dong Keping, food consultant on the tip of China's tongue and general consultant of China taste of CCTV, Liu Guangwei, president of Beijing Oriental Food Research Institute, Liu Wenxian, chairman of Beijing Joining Exchange, Du Zi, Li Beihai and Zhang Fan, the godfather of China Weibo marketing and founder of Huayi Media Group, fully affirmed the importance of "China tastes good" in ensuring food.

At the award ceremony, White, CEO of Yazuo, on behalf of the organizer of this event, comprehensively and carefully summarized the birth and selection of "China Good Taste" and the planning and prospect of 20 13 Good Taste, and showed the broad prospects of catering Weibo marketing and the development opportunities brought to the catering industry with a set of data. White pointed out that Sina Weibo users reached 368 million, and Weibo users posted more than 65.438+0.2 billion posts per day, of which 7% were gourmet Weibo. This means that there will be16,000,000 articles on Weibo food on Sina Weibo every day, which has exceeded the total number of food reviews accumulated by Dianping.com in nine years. At the event site, hundreds of catering enterprises from all over the country gathered together, and the "China Good Taste" food list was grandly announced and awarded. Awards include 20 12 "Good Taste in China", 20 12 "Good Taste in China" and 20 12 "Good Taste in China". 20 12 "China tastes good", the most popular city restaurant award-winning enterprise took the stage to receive the award.

20 12 "China tastes good" and the top 20 enterprises with the most investment value took the stage to receive the prize.

As an important part of the event, the 2nd China O2O Conference and CCTV "Entrepreneurial Angel" TV Forum were also held on the day of the award ceremony. Ding Bairen, CEO of Zhong Ding Investment and President of World Bank Fund, Deng Chao, Senior Partner of Tiantu Investment and Chairman of Golden Million, Jia, Chairman of Catering Industry, CEO of Xiaonanguo, Chairman of Xinladao, Chairman of Yima Yila Yan Feng, President of Cross-Strait Coffee Jin Meiyang, Vice President of Meizhou Dongpo Guo Xiaodong and other well-known investors and catering entrepreneurs talked about the listing space and market prospects of catering industry under the new economic situation on the TV forum, and discussed the emergence of enterprises and risk avoidance. Irresistible guests of China Good Taste "City" Catering Investment Listing Forum (from left to right): Senior Partner of Tiantu Investment, CEO of Zhong Ding Investment, President of World Bank Fund Ding Bairen, CEO of Xiaonanguo, President of Cross-Strait Coffee Jin, Chairman of Xinladao, etc.

China's irresistible food brand and marketing forum guests (from left to right): Jia, Chairman of Food and Beverage, Deng Chao, Chairman of Golden Million, President of Oriental Food Research Institute, CEO of Yazuo, Vice President of Meizhou Dongpo, Chairman of Yimaila, etc.

The "Good Taste in China" food selection activity was conducted by Volkswagen Weibo. During the selection period, a gourmet heat wave was set off in Sina Weibo, paying attention to food safety and supporting the good taste of China. Tens of millions of people voted extensively to participate in the food selection, and the monthly exposure of the event in Weibo reached hundreds of millions. Nearly 1,000 well-known brands such as Xizhilang, qiaqia and Little Sheep responded and supported the event through their official Weibo, and many catering enterprises also gave offline support in the form of posters, table cards and other forms in their stores.

According to the third-party Dawning interactive monitoring data, during the activity, # China Hao Wei # topped the list of daily interaction topics between users and V for 30 consecutive days. In addition, Yang Mi, Hawick Lau, Ada, Sun Yue, and many other first-line stars, as well as Liu Yonghao, Zhou, and a number of well-known entrepreneurs, investors, and media people also gave full help and full support to the event.

The three-month "China Good Taste" series of activities was launched online and offline, which built a cultural exchange and sharing platform for catering enterprises, their upstream and downstream related enterprises and mass consumers. Among them, many catering brands and catering enterprises stand out and become the typical and benchmark of the catering industry. The whole activity not only guided healthy consumption, but also promoted the docking between enterprises and capital, which became a booster for corporate brand promotion and the rapid development of catering industry. The organizing committee of "Good Taste in China" strives to make this brand activity an "Oscar" in China's catering industry and make efforts for it.