(At Li Jingwei's funeral, Li Ning, his best friend, cried several times, and Li Ning has been quietly helping him pay for his medical expenses for more than ten years)

At 13: 56 on April 22, 213, Li Jingwei, the founder of Jianlibao, closed his eyes forever at the age of 74.

two days later, in an old house in sanshui city, Foshan city, Guangdong province, white candles were burning high, and the sky was heavy with sobs all over the house.

people came to pay their respects in an endless stream, many of them were old employees of Jianlibao, and those old people with white hair cried their eyes out. In the impression of many Jianlibao employees, Li Jingwei last appeared nine years ago-24.

In that year, Jianlibao was almost shut down by Zhang Hai. Sanshui government held a staff meeting, and Li Jingwei was in a wheelchair. He was guilty of "double regulations" to boost morale. He waved to the employees who tried to shake hands with him and kept smiling at them.

between this crying and laughing, there are many grievances and ups and downs.

Now that Li Jingwei has left, where is Jianlibao, the first brand of national drinks? The strongman Li Jingwei

Li Jingwei's life is quite tragic, which seems doomed from his birth.

In p>1939, Li Jingwei was born in a small town called Bai Ni in Sanshui County. He was a posthumous child. He spent his childhood in an orphanage in Dongshan District, Guangzhou. When he was older, he began to fend for himself. Li Jingwei never talked bluntly about his experiences as a teenager. He once polished leather shoes, worked as a coolie, worked as a printer, and fanned the rich in the theater. However, he failed to go to school for a day.

As luck would have it, Li Jingwei, who was in his early thirties, was promoted to the position of deputy director of Sanshui County Sports Commission, but the good times did not last long. Because he was excluded, he was transferred to Sanshui Winery as the factory director. This year, Li Jingwei was 36 years old.

At that time, this so-called "winery" was just a workshop factory with only a few rice wine jars, with a maximum output value of only 1.3 million and an annual net profit of only tens of thousands. Li Jingwei personally carried rice wine from Foshan to Guangzhou every day to sell it door to door.

Some people say that there is a gambler in Li Jingwei's character, and he has gambled three times in his life to change his fate.

the first time was in 1982.

This year, Li Jingwei overheard that someone had developed a drink that "can make athletes recover their strength quickly" and ordinary people can drink it, so he asked around and finally found Ouyang Xiao, a researcher at Guangdong Institute of Sports Science.

Li Jingwei immediately decided to take out the meager profit of the winery to fully support Ouyang Xiao's continued research, and tried to develop a new type of beverage with taste and nutrition.

In April, 1984, Jianlibao was born, and it was time for Li Jingwei to make great efforts. Fly into the sky

How to get the first shot when Jianlibao comes out? Li Jingwei decided to gamble again.

At this time, less than four months before the opening of the Los Angeles Olympic Games, Li Jingwei made a quick decision and decided to sponsor the special drinks for 12 national teams at a price of 25, yuan. This was a gamble for Sanshui Winery with an annual output value of just over 9, yuan and a net profit of less than 5, yuan.

But Li Jingwei won the bet again.

In this Olympic Games, the athletes from China won 15 gold medals, and the women's volleyball team from China was even more unstoppable, beating the host team, the United States, and achieving the miracle of "three consecutive championships". While shocking the world and rejoicing the whole country, the media at home and abroad noticed that China athletes were drinking a drink called Jianlibao, and "China Magic Water" quickly became popular.

(In those days, women volleyball players, coaches and Jianlibao)

Jianlibao became famous overnight, and its sales soared to 3.45 million in that year, nearly five times in the following year, and its sales reached 16.5 million. By 1989, in five years, Jianlibao's sales had soared by more than 14 times!

Li Jingwei's "Gold Medal Marketing" won a great victory. Trucks from all over the country can be seen every day in Sanshui County, and a batch of wagons for Jianlibao was fired to 2, when it was in the most urgent demand.

Li Jingwei, who tasted the sweetness, made great efforts. In 1987, he bought the exclusive right to drink in the 6th Guangzhou National Games for 2.5 million yuan, and launched the first TV advertisement, "Good health in the New Year, please drink Jianlibao". In 199, it invested another 16 million yuan to sponsor the Asian Games, and launched a new TV advertisement "If you want to be healthy, please drink Jianlibao" to highlight the health care function.

Then, as soon as I turned around, Jianlibao won back an order of 75 million yuan at the autumn sugar and wine party in October of that year.

Since then, "Jianlibao" has made great strides. In 1991, Jianlibao set up an American branch, and spent 5 million yuan to buy a whole floor of the Empire State Building in New York. In 1993, it planned the first lady of the United States, Hillary Clinton, to drink Jianlibao photos. Jianlibao, the "Oriental Magic Water", has been firmly established as the first brand in China, and has also become the first China beverage brand to enter the United Nations. Crises abound

In p>1994, on the 1th anniversary of Jianlibao's founding, Li Jingwei contracted all the five-star hotels in Guangzhou for a big banquet.

In this year, the annual sales of Jianlibao reached 1.8 billion yuan, which was far behind other brands.

This year, the International Committee on Asteroid Nomenclature named an asteroid "Sanshui Jianlibao Star", which is the first planet named after an enterprise in the world.

In p>1996, the sales volume of Jianlibao soared to 7, tons, far exceeding Pepsi's 5, tons, becoming the only national brand that could compete with Pepsi at that time!

In p>1997, Jianlibao reached its brilliant peak, with annual sales exceeding 5 billion yuan in one fell swoop. The 38-storey Jianlibao Building rose from the ground and its headquarters moved to Guangzhou. Jianlibao has become a legend in national enterprises, and Li Jingwei, which has made Jianlibao bigger, is also popular for half the sky.

When Jianlibao is in full swing, the environment of China is also undergoing earth-shaking changes. At the end of 1996, China began a vigorous reform of state-owned enterprises, which made the property rights clearer through the reorganization of state-owned enterprises.

Many large state-owned enterprises began to withdraw their shares from the state. At that time, the most famous case was the restructuring of Hunan Friendship Apollo Company. The state-owned shares of the company retreated to 2%, 4% of the 8% shares were held by management and backbone, and the remaining 4% were held by private capital. Apollo, which completed the transformation, developed rapidly and was regarded as the benchmark of state-owned enterprise reform by the State Council SASAC.

at the same time, enterprises such as TCL and midea in south China have also begun to restructure. Li Dongsheng, the person in charge of TCL, signed a decentralized operation agreement with Huizhou Municipal Government, and the government promised that the management can purchase the equity of the value-added enterprise in a certain proportion. In Guangzhou, Midea Group was sold to the team of its founder, He Xiangjian.

The trend of state-owned enterprise reform made Li Jingwei see hope and excitedly began to plan the strategic issue of "listing the stock and completing the building".

Li Jingwei once asked people around him when Chu Shijian fell from his horse in hongta group: If Hongtashan lost money and Jianlibao lost money, the state would have to pay for it, and the loss might be even greater. Why didn't it be rewarded accordingly?

it's just the answer, and he may not have understood it in the end. The dispute over property rights

The transfer of Jianlibao's headquarters to Guangzhou was a great event to celebrate, but it made the relationship between Jianlibao and Sanshui Municipal Government deteriorate. Jianlibao Group is the most important source of profits and taxes for the local government. At its peak, the profits and taxes paid by Jianlibao accounted for 45% of the local fiscal revenue.

It is said that the construction of Jianlibao Building was not approved by Sanshui Municipal Government, and the high cost made the government suspect that it was suspected of transferring assets. In order to strengthen the control of Jianlibao Group, every new product developed by the Group must be approved by the local government.

In the autumn of p>1997, the Li Jingwei team carefully planned the listing of Jianlibao in Hong Kong. When the government examined it, it rejected the application of Li Jingwei's management team to buy shares. Li Jingwei gave up listing in a rage, the bad relationship between enterprises and the government was officially made public, the dispute over property rights broke out, and Jianlibao began to decline gradually.

in p>1999, Li Jingwei proposed to the government to implement the employee stock cooperative system within the company, and the management raised 45 million yuan to buy the shares held by the government. The plan was rejected again.

In 21, in less than four years, the annual sales of Jianlibao suddenly dropped from the highest period of 5.4 billion to 3.1 billion, and the profits and taxes paid to the government also dropped from 1 million yuan to 2 million yuan. In July, Sanshui government held a joint meeting for Jianlibao and decided to sell Jianlibao.

as soon as the news came out, many investors came, and many investment institutions such as Danone, Morgan Stanley, HSBC Investment Fund and Xinjiang Delong expressed great interest.

three months after the joint meeting, Li Jingwei was told to attend a dinner party, during which he was told that he would sell 1% shares of Jianlibao for 38 million yuan, and the buyer was Singapore First Food Company. This news made Li Jingwei blow his head off, and Jianlibao, which he had worked hard to run, was sold inexplicably to a foreign businessman, but he was turned away when he clearly offered a higher price.

In a fit of pique, Li Jingwei released news to the media. For a time, the domestic media were flooded with news about "Jianlibao was ruthlessly sold at a low price" and "the flag of the first national brand in China was cut". In the end, under the pressure of public opinion, this acquisition plan aborted. The relationship between Li Jingwei and the government has also reached the point of incompatibility.

Li Jingwei put forward his MBO plan again by taking advantage of the public opinion, and was willing to buy Jianlibao for 45 million yuan, which was his last gamble in his life.

at this time, the government has already found the next home-Hangzhou Wahaha. Zong Qinghou is a typical Zhejiang businessman. Although he was very tempted by this acquisition, he was very cautious. In the end, Wahaha chose to give up under the soft and hard bubble of Li Jingwei.

The sale of Jianlibao has been delayed until January 22, and the Spring Festival is coming. Spring Festival is a peak season for beverage sales, and the government has decided to completely solve the sales problem before the peak season comes. So, they finally let go and promised to give the Li Jingwei team a week to raise money, so that he could buy Jianlibao with 45 million yuan at a time.

However, on the 6th day, Li Jingwei, who was raising funds everywhere, was summoned to the municipal government and was told that he had decided to sell Jianlibao to Zhejiang SDIC. The next day, a hasty signing ceremony was held. Zhejiang SDIC bought 75% shares of Jianlibao for 338 million yuan, and Zhang Hai became the chairman.

At the signing ceremony, Li Jingwei sat silently in the corner of the venue. The Xinhua News Agency reporter took a photo of him "holding his face in tears and not saying a word", which was published in major media the next day, and the audience was moved.

On the ninth day after the signing ceremony, Li Jingwei had a sudden cerebral hemorrhage at home, and he never got sick again. In mid-October, Li Jingwei received a notice from his deathbed that he was "double-detained" on suspicion of corruption. Until 211, Li Jingwei was sentenced to 15 years' imprisonment and confiscated 15, yuan of personal property.

for the rest of his life, Li Jingwei was given the final word. Pass the parcel

From then on, Jianlibao began the era of Zhang Hai. Only two years after Zhang Hai was in charge of Jianlibao at the age of 28, the enterprise began to turn from profit to loss, and the debt reached 2.1 billion yuan. The supplier stopped supplying raw materials, and the speed of finished products off the assembly line slowed down sharply.

In August p>24, Zhang Hai was dismissed. During his tenure, the total amount of funds transferred and embezzled from Jianlibao reached 7 million yuan! In March of the following year, Zhang Hai was arrested, jailed and sentenced to 1 years in prison on suspicion of "job embezzlement" and "misappropriation of funds".

In 24, Jianlibao was almost shut down by Zhang Hai. Li Jingwei was in a wheelchair, and he was guilty of "double regulations" to boost his morale. He waved to the employees who tried to shake hands with him and kept smiling at them. Many employees still remember this scene years later.

After Zhang Hai, Zhu Weisha took over the plate of Jianlibao, but it was soon investigated. The media reported that he had allocated 51 million China Ping An legal person shares from Jianlibao, which made him make a profit of 4 billion. Wishing Visha immunity from prosecution in 27.

Since then, Jianlibao has changed hands several times and declined gradually. In 25, it was acquired by Taiwan Province Uni-President Group.

Jianlibao, a national brand that can compete with Pepsi, may no longer be able to compete with Pepsi, but it has gradually returned to the original positioning of Li Jingwei as a "sports functional beverage" and is striving to find a way in the market.

On Jianlibao official website, we can still see that Jianlibao won the title of "Big Taxpayer with Over 1 Million Yuan" in Sanshui District for four consecutive years. Perhaps, the legend of Jianlibao has not ended yet.