In 1985, Frank Toskan, a professional makeup artist and photographer, and Frank Angelo, who ran a chain of hair salons, co-founded the MAC makeup brand in Toronto, Canada.
M.A.C is the abbreviation of "make-up art co*** etics".
Many makeup gurus launch their own brands mostly because the cosmetics on the market no longer meet the needs of professional concepts. When Toskan talked about his development of M.A.C makeup products, it was also based on the same reason.
Therefore, Toskan set out to develop a range of cosmetics that are different in color, texture and tooling from other brands, suitable for stage, television, photography and even walking on the street.
M.A.C's first customers were professional makeup artists, models and photographers with whom it frequently collaborated, and then designers and magazine editors.
Because of its outstanding colors, M.A.C was recognized by magazines, gradually gained a good reputation, and gradually became popular.
In 1995, the Estée Lauder Group acquired 51% of MAC's shares, expanding MAC's global sales channels.
M.A.C's global retail stores and counters are also increasing at an unprecedented rate.
As the scale continues to expand, the role of the M.A.C makeup team in the international fashion industry has gradually shifted to behind the scenes of international fashion brands and began to serve international fashion shows.
In 1998, Estée Lauder acquired the remaining shares of MAC, and John Demsey was appointed as the new president of MAC.
Under his leadership, the connection between fashion, beauty and culture has been strengthened, making M.A.C more of a diversified fashion brand.
Mr. Demsey also spearheaded M.A.C's participation in prestigious international film festivals and sponsored pop star concert tours in support of the M.A.C AIDS Fund.
M.A.C has recently developed the M.A.C perfume and skin care series, which all come from the individual needs of the most fundamental representative of M.A.C - professional color decoration artists.
As important as developing global business is M.A.C's ongoing focus and efforts in raising public welfare funds.
In addition to the M.A.C AIDS Fund, M.A.C is also committed to environmental campaigns, recycling product packaging and campaigns against cruelty to animals.
M.A.C now belongs to the Estée Lauder Group, an internationally authoritative manufacturer and seller of high-quality skin care, cosmetics, fragrances and hair care products. It is headquartered in New York, USA and has its largest branch in Toronto, Canada.
With the disclosure of the mid-year report, the path of changing positions and shares in the second quarter of 10 billion private placements als