By 2D and 3D video, audio, HTML, Flash,? DHTML？ , JAVA, etc. The application of this advertising technology and form on the network needs more bandwidth.
Rich media can improve the interactivity of advertisements and provide a broader creative space. The latest network media technology even allows users to leave data directly on the advertising interface, thus effectively promoting the interaction between users and advertisements.
The appearance of an online advertising tool called iCast (Internet Video Advertising Player) has attracted great attention in today's rich media advertising forms. In 2004, iCast was the only large-scale rich media advertising service provider in China.
However, some international rich media advertising companies are optimistic about the development of China market, and internationally renowned rich media companies, such as EyeblasterUnitedVirtualities, have entered China one after another. Netease is also actively contacting and will actively cooperate with these rich media advertising companies to exclusively use several latest rich media advertising forms in the world.
With the increasing number of large-format and rich-media online advertisements, online advertisements, like TV advertisements, have become an advertising form that can bring high exposure, and the traditional impression of online advertisements by online advertisers can be completely reversed.