Zhongjun Group, founded in 1987 and headquartered in Shanghai, is a comprehensive urban operation service provider focusing on real estate development and related formats. The business system covers residential development, commercial real estate, long-term rental apartments, industrial real estate, operation and management of large shopping centers, property management of residential and public facilities, and financial services such as fund management and investment.

after more than 3 years of accumulation and precipitation, Zhongjun Group has started two new core businesses of Zhongjun, namely, smart business management service and long-term rental apartment, while its main business of residential development is growing steadily.

The residential development strategy focuses on the first-tier and core second-tier cities, and focuses on four regions: Yangtze River Delta Economic Zone, Fujian-Guangdong Developed Economic Zone, Bohai Economic Zone and Southwest Regional Core City Circle.

now it has entered more than 6 cities, with projects in Shanghai, Beijing, Shenzhen, Hangzhou, Ningbo, Nanjing, Suzhou, Xiamen, Fuzhou, Tianjin, Jinan, Qingdao, Chongqing, Chengdu, Zhengzhou, Kunming and other core cities, with a soil storage area of over 36 million square meters.

since Zhongjun Group developed its first project, Quanzhou Zhongjun Junda Center, in 1996, it has developed and constructed more than 2 projects with a development area of over 6 million square meters.

Group Strategy

In p>217, Zhongjun Group determined the development strategy of "one body and two wings" based on the urbanization process of China, the future development pattern of real estate industry and the domestic demand market of consumption upgrading, and defined the transformation and coordinated development strategy with real estate development as the main body and Zhongjun World City's new retail shopping center and long-term rental apartment as the two wings, so as to build a "FUN+ happy life" ecosystem and start the second business curve.

in p>222, with the continuous improvement of the long-term mechanism of the real estate market, Zhongjun Group updated its strategy iteratively, constantly consolidating the strategy of "one body and two wings" and strengthening strategic coordination.

In terms of residential development business, focus on first-tier and core second-tier cities for layout and maintain stable operation; In the second business curve, optimize the operation mode of shopping centers, enhance the assets and market value of apartments, further strengthen differentiated competitiveness, and realize the sustainable development of enterprises. Zhongjun Group, with the help of iFUN intelligent Internet of Things platform and driven by science and technology, is committed to becoming an outstanding leader in a better life.

above content reference: Baidu Encyclopedia-Zhongjun Group