In terms of fund products, the direct market value of the fund is traded through the fund company or its website. Therefore, direct selling only sells the products of a fund company; Fund consignment refers to the business that banks, securities companies and other financial institutions with consignment qualification accept the entrustment of fund managers to handle the subscription, purchase, redemption and corresponding fund receipt and payment for investors through outlets, telephones, networks and other channels. Therefore, consignment agencies often sell the products of several fund companies at the same time.