Crest is a brand of Procter & Gamble in the United States. Crest was born in 1955 and has always enjoyed a high reputation in the world. Because its original formula of Flutai has excellent and efficient anti-caries function, it has become the first anti-caries cream approved by the American Dental Association (ADA) and is regarded as a major milestone in the development history of toothpaste technology in the world. 1985 "Crest" revolutionized the first toothpaste for preventing and treating dental calculus in human history, thus truly becoming a pioneer and innovation leader in the field of toothpaste. 1June, 1996, Crest, which was popular all over the world, came to China and had an elegant Chinese name-Crest, which was listed in Guangzhou, Beijing and other major cities successively, and was fully launched nationwide from June to October, 1997. Since its establishment, P&G's Crest brand has been aiming at continuous innovation and meeting the different needs of consumers, and taking promoting the oral health of the public as its social responsibility. After decades of development, Crest brand has become a well-known brand in the field of oral health care products in the United States, Europe, Asia and even the world. [Edit this paragraph] Other countries Crest 1955: Crest fluoride toothpaste became the first toothpaste that was proved by clinical experiments to be effective in preventing moths. 1960: crest toothpaste was approved by the American dental association (ADA) and became the first approved toothpaste in the market. 1963: Procter & Gamble promotes oral health education activities of Crest School in the United States. 198 1: crest was selected as a special toothpaste for astronauts' space travel by the American Institute of Aeronautics and Astronautics. 1982: Crest toothpaste containing fluoxetine-containing sodium fluoride and highly matched silica friction agent system can provide better tooth decay protection. 1985: crest anticalculus toothpaste became the first toothpaste that was proved by clinical experiments to effectively prevent the regeneration of tartar. 1992: crest all-around toothbrush-patented bristle top rounding technology, wavy bristle design, which can clean teeth more deeply. 1995: Crest Gum Care Toothpaste became the first and only tooth decay prevention paste which was proved by clinical experiments to effectively reduce gingivitis. 2000: Crest Deep Whitening Toothpaste appeared in the United States. As soon as it went on the market, it set off a fashion trend of tooth whitening, including various fashion awards. [Edit this paragraph] Crest was in China 1995, and the brand Wanli of Crest came to China from the United States to serve consumers in China. In recent years, Crest brand has successively launched a series of toothbrush products such as Crest Toothpaste, Crest All-in-One Toothpaste, Crest White Toothpaste and Crest Shuminling Toothpaste. These products have been verified and recognized by the National Dental Prevention Group, Chinese Medical Association and Chinese Stomatological Association, and become well-known brands in the field of oral health care products. Since entering China, Crest brand has been cooperating with education, health departments and medical institutions in China to support oral health in China. 1996: Crest Flutai toothpaste was approved by National Dental Prevention Group and Chinese Medical Association. Crest moth-proof companion toothbrush has also been approved by the National Dental Prevention Group. And donated money to support the research and prevention of common oral diseases and the development of health products of China Dental Prevention Foundation. 1997: crest cooperated with the Ministry of education and the national dental disease prevention and control group to carry out oral health education activities in schools. Crest cooperated with the Ministry of Health and the National Dental Prevention Group to successfully launch the new national dental prevention long March. Over the past few years, Crest, the Ministry of Education and the National Dental Prevention and Treatment Group have been carrying out oral health education activities for primary and secondary school students nationwide, benefiting more than 90 million students and their families, making it the largest oral health education activity in the history of the world. 1998: crest all-in-one toothpaste and crest all-in-one companion toothbrush are on the market. 1999: crest toothpaste was verified by Chinese stomatological association. Crest white toothpaste and Crest white companion toothbrush are on the market. In September, Crest Institute of Oral Care was completed in Beijing, which is another important measure for Procter & Gamble to develop oral care research and promote oral health education in China. 2000: Crest Shuminling Toothpaste went on the market. 200 1: Crest's original tea-refreshing toothpaste was launched in China in 2003; Crest's electric toothbrush was launched in 2003; Crest, together with the International Exchange and Cooperation Center of the Ministry of Health and four top stomatological hospitals in China, launched the oral health promotion campaign of "Crest Love Tooth Car". Provide free professional oral examination and targeted oral health consultation for citizens in Beijing, Shanghai, Guangzhou, Chengdu and other cities. 2003: Crest white toothpaste landed in China. 2004: Crest Hao Shuang White Toothpaste with breakthrough chemical technology was fully listed in China market. 2004: A brand-new upgraded Crest white toothpaste was launched. [Edit this paragraph] Crest is "close to life and beautify life" for your bright smile. Who doesn't want to show healthy white teeth when laughing? Crest Toothpaste has been committed to improving the oral health of consumers in China since its first day in China. Ten years have passed in a blink of an eye. The success of Crest brand is closely related to its contribution to the oral health of China population. Since entering China, P&G and Crest have invested a lot of manpower, material resources and energy to improve the oral health of China people. For more than ten years, Crest has spread the knowledge of dental health protection to 65.438+0 million children in China in more than 600 cities in China. In 2005-2006, 1 10,000 low-income people in China received oral knowledge education supported by Crest. Since 2003, Crest Institute of Stomatology has been providing free consultation services for oral patients. Crest also provides a large number of equipment and technical services free of charge in many institutions and colleges that study oral health in China. The core of Procter & Gamble's success in the past 170 years is to abide by business ethics. Because of this, P&G has become the most trustworthy company in the world. In the past Fortune 500 selection, Procter & Gamble was elected as the third most respected company in the world. In China, Procter & Gamble has strict internal management and auditing system, and a set of business management methods to protect this reputation of business integrity. Dental health is very important to a person's life, and Crest brand will continue to strive to serve the dental health of China population. Crest brand is proud to participate in China dental care public welfare activities for many years.