Make money from the media. Click to learn more about the course content.

Business models from the media can be roughly divided into two categories. One is pure online operation, that is, media owners gather a certain number of fans through media content management, and then find suitable advertisers to put advertisements on the platform to realize advertising revenue. The other is to imitate the practices of stars, celebrities and CEOs of big companies. Relying on the popularity and personal influence accumulated in the media in the early stage, it is realized through offline channels. There are many ways to realize offline, such as publishing books, speech training, corporate consulting, and even considering opening an online store to sell books. In contrast, the latter will have higher requirements for media founders. In addition, if offline realization is to develop into a formal and stable commercial project, it generally requires the media founder to have a certain social identity. For example, best-selling authors, university professors, media reporters and so on. In order to organically connect online and offline resources and maximize economic benefits.

If you have any thoughts about this, you can pay attention to reading Yuan Zhi. Since its establishment, the company has been paying attention to the growth needs of users themselves. Initially based on a simple desire to drive Chinese people to start reading, it gradually developed into a lifelong education service platform. In seven years' development, Youshu has devoted itself to building a magical learning field for the vast number of users.