1, pursuing absolute returns

Compared with Public Offering of Fund, the fixed management fees of private equity funds are less, and they mainly rely on the extraction of performance rewards to survive, while the excess performance can only be extracted after each net value reaches a new high. Therefore, the interests of private fund managers and investors are the same. Investors make money, and private placement can make money. Therefore, the incentive mechanism of private equity funds is stronger, and absolute positive returns should be pursued.

2. Flexible operation:

Compared with the scale of one billion publicly raised funds, smaller private equity funds are more flexible in investment operation, can keep up with the market in time, fast forward and fast out according to the changing trend of the market, and the bull market can get all the benefits from Man Cang, while the bear market can avoid systemic risks by shorting, so there are many investment strategies. When the stock market falls, Public Offering of Fund, a large-scale company, often finds it difficult to steer because of its high position, and it will cost a heavy price to change its investment style, so its performance often fluctuates greatly.

Most fund managers of Sunshine Private Equity Fund have experienced the bull-bear experience in China stock market for more than 20 years. Some of them used to be famous star managers Public Offering of Fund, some worked as investment managers or senior industry researchers in well-known brokerage institutions, some managed tens of billions of insurance funds, social security funds and enterprise annuities, and some originated from the gorgeous transformation of folk stock gods ... The implementation of the new fund law, the explosive growth of private placement and the rebound of the stock market all led to the excellent public offering of fund managers "going private"