Editor: Xiaohua Author: Dazhao Asiania On October 13, Tianji Automobile announced the completion of over 5 billion yuan in financing.

Including the previous financing of 6.5 billion yuan, Tianji Auto has accumulated financing of 11.5 billion yuan.

It is reported that this round of financing was led by local government industrial guidance funds and large state-owned banks. The funds will be used for Tianji Automobile’s new model research and development, intelligent manufacturing, sales channel and service system construction, brand marketing and promotion, etc.

1. In this year’s capital winter, Tianji’s 5 billion financing is indeed enviable, which reflects the value and growth attributes of Tianji Auto.

In April this year, Tianji Automobile continued to be ranked on the KPMG China Automotive Technology List, which also shows that the company's strength, technology, business model, and innovation capabilities have been certified and recognized by professional institutions.

In fact, this kind of corporate constitution is also favored by capital.

In addition, compared to the 5 billion yuan in fresh financing, our reporter is more concerned about the efficiency of Tianji Auto’s previous financing of 6.5 billion yuan in money.

According to reports, previously, including Dianka Auto, Tianji Automobile’s cumulative financing exceeded 6.5 billion yuan.

Looking at the tens of billions of financing raised by leading new players such as NIO, Xpeng, and WM Motor, the 6.5 billion raised by Tianji Auto does not seem to be much, even compared to the 17 billion and 8.4 billion raised by the nearly aborted Singularity and Byton.

Still less.

Spend less money and produce more...that's interesting.

In mid-September this year, Tianji's first mass-produced car, the ME7, was officially launched, marking the company's entry into a new stage of development.

In terms of hard assets, including the previous electric car, Tianji Motors has launched two models. If the upcoming ME5 is added, there will be three models.

In addition to vehicle models and products, there are also smart factories in Shaoxing, Zhejiang, 25 stores in 17 cities, and huge R&D hidden assets behind them.

To put it simply, Tianji Automobile only used 6.5 billion in financing, but it has achieved an impressive record of 3 cars/1 factory.

Looking at the new forces, if this business efficiency ranks second, then no one should rank first, right?

Skyline Auto doesn’t look simple.

2. Regarding the efficient use of funds, Zhang Hailiang, chairman and CEO of Tianji Automobile, said, "Tianji Automobile adheres to the financing strategy of timely and moderate opening. Through the efficient and reasonable use of funds, Tianji Automobile is innovatively and rapidly building a set of intelligent network connections.

The new energy automobile industry ecology is committed to creating quality and interesting high-end products for Tianji users. With the completion of the new round of financing, Tianji Automobile’s subsequent new model research and development, retail space construction, service system improvement and brand marketing promotion will be accelerated.

"What we are more concerned about is how Tianji Auto uses funds efficiently?

After all, this answer is not only related to the core competitiveness of Tianji Automobile, but also has positive reference significance for other new forces.

An insider familiar with Tianji Auto revealed to EMF & King Kong New Energy, "The senior executives are all veterans, and they are very familiar with team configuration and supply chain control. Compared with other new cars, there may be less trial and error costs." Read Tianji Auto.

This can indeed be seen from the senior management’s qualifications.

Whether it is the well-known Chairman and CEO Zhang Hailiang, Chief Technology Officer Niu Shengfu, Chief Human Resources Officer Jin Di, Chief Financial Officer Chen Xiaobin, Chief Manufacturing Officer Liu Yan, Chief Marketing Officer Chen Min, etc., there are former Shanghai Volkswagen figures behind them.

Unlike the current SAIC-Volkswagen, the former Shanghai Volkswagen has achieved great success.

In 1984, Shanghai Volkswagen was officially established. At that time, China's automobile industry was still extremely poor, but the original Shanghai Volkswagen people were not discouraged. With their tenacity, Shanghai Volkswagen took root and made it one of the most successful joint venture brands.

one.

Behind Shanghai Volkswagen's success, it naturally involves the establishment of supply chain, factory manufacturing and vehicle design. This can be said to be China's earliest and most systematic automobile manufacturing soft power.

Nowadays, from Shanghai Volkswagen to Tianji, it seems that it is not surprising that the latter's car manufacturing skills have been demonstrated.

3. Yesterday, both the Passenger Car Association and the China Automobile Manufacturers Association released new energy production and sales data for September. The Passenger Car Association’s statement is quite interesting. Let’s take a look: “According to the Passenger Car Association, wholesale sales of new energy passenger vehicles in September

It exceeded 125,000 units, a year-on-year increase of 99.6%, and a month-on-month increase of 24.1%. China's general passenger car retail sales in September were 1.939 million units, a year-on-year increase of 7.4%. In September, the new energy vehicle market diversified, with SAIC-GM-Wuling 24,386 units.

BYD has 19,048 vehicles and Tesla China has 11,329 vehicles, ranking among the top three new energy companies. New power car companies such as NIO, Xpeng, WM, Hezhong, and Leapmotor are also very good, and large groups such as GAC New Energy are also experiencing high growth.

The performance differentiation of new energy sources has intensified. “I won’t go into details about the new energy data, as everyone knows it.

In addition to the normal push of data, the Passenger Car Association also unexpectedly highlighted the current new energy industry structure, namely the top three new energy companies - Wuling, BYD and Tesla.

There is also a divergence in the new energy performance of large groups, which reflects the speed of Elephant’s transformation and the determination and execution ability of decision-makers.