CPC/CPM/CPD/CPT/CPA/CPS represent different settlement modes.

CPM: cost per thousand people. As long as the advertiser's content is displayed to a sufficient number of users, the advertiser will pay for it. Advertisements charged by this method are generally based on brand display and product release, such as GD advertisements on news clients, and the exposure effect is usually better.

CPT: cost per time period. Buy out advertising space displays for a period of time at a fixed price, such as open-screen advertisements, rich media advertisements or drop-down keywords in the application market.

CPC: cost per click. Charge according to the number of times the advertisement is clicked. Keyword bidding generally adopts this mode, which is more common in information flow advertising system.

CPA: cost per action. For example, according to a registration, search behavior, browsing behavior and so on. Nowadays, many email marketing (EDM) are conducted by CPA.

CPS: the advertising amount is converted by actual sales. CPS it can be understood as sales commission. For example, if the sales volume is 1,, and the CPS ratio is 3%, then the advertising fee is equal to 3,. This kind of advertisement is more suitable for shopping, shopping guide and website navigation, and requires accurate traffic to bring transformation. The network alliance in the PC era is charged according to CPS.

CPD: cost per download. CPD is a kind of paid advertisement, which is charged according to the number of times the advertisement is downloaded. If one download of the APP in this advertisement is 1 yuan, and it has been downloaded for 1 times, then 1 yuan will be charged.

Extended materials:

The difference of promotion methods-

The product information disseminated by traditional mobile media is only a literal response, and users can't fully understand a product. The application contains some pictures and videos, and you can also feel the product in all directions, such as the application of a car. You can not only see the pictures and videos of the car, but also see the products in all directions.

Different ways of information dissemination: The traditional mobile phone media mainly adopts the form of short messages, which allows consumers to passively receive product information, while APP marketing means that enterprises plant product information in application production for users to download and spread information through applications.

user behavior differences: traditional mobile media passively receives information, which easily makes the audience rebellious, and often gets the opposite effect, while APP marketing is downloaded by users themselves, which is easy to accept product information and achieve the communication effect more easily.