(1) professionalism

Fund customer service is a highly professional service, which requires service personnel to have a deep understanding of various fund products in addition to financial knowledge.

(2) Normality

In the process of fund sales, there are detailed business rules for fund subscription, subscription and redemption, and sales organizations must abide by laws, regulations and business rules when providing services.

(3) Sustainability

It is not a simple buying and selling behavior for customers to buy fund shares in sales organizations. Sales organizations should maintain long-term and continuous services to meet the needs of customers.

(4) timeliness

The timeliness of fund products determines the timeliness of its customer service. The net value of open-end funds may change every working day, and the net value is directly related to the interests of investors. Any mistake will cause major problems, so the fund sales service requires high timeliness.