The sale of publicly raised funds is divided into direct sales and consignment sales. Direct selling is sold by fund companies themselves, and consignment is sold by commercial banks, securities companies, third-party online sales platforms and other institutions.
In the past decades, commercial banks have been the main force in fund sales. Investors like to run to commercial banks when buying funds, because banks always give people a safe and reliable impression, and the probability of buying funds in banks is at least low. Buying funds in the bank does have many advantages, such as convenient payment, which is more convenient for people whose funds are circulated in the bank.