After reading the 36 rules for starting a business, I have a feeling for the recommended preface. The author of this article is Sun Taoran’s department head. First of all, the teacher gave a brief introduction to Sun Taoran’s background. Sun Taoran’s active performance in school impressed the teacher.

A deep impression.

Then the teacher gave the readers a brief introduction to the economics profession through the content of the journal's inscription.

At the same time, the teacher also explained the background of Sun Taoran's schooling years. The 1980s was a society with active exchanges of ideas, and many high-quality entrepreneurs emerged among Sun Taoran's classmates.

These entrepreneurs all have a communist nature. 1. Insist on innovation, believe in justice, and have their own moral expression. This is very different from the approach of many entrepreneurs today.

Nowadays, many companies have lost their moral bottom line and violated their conscience in pursuing profit maximization. The products they produce not only poison people's bodies, but also destroy their souls.

2. They also know how to give back to society. I very much agree with the teacher’s point of view. Sun Taoran’s sharing of 20 years of business philosophy is selfless and a reflection of giving back to society.

The teacher also objectively analyzed the applicability of all experiences, and specific issues should be analyzed in detail. However, the teacher also praised Sun Taoran’s summary ability when writing books. Finally, the teacher concluded that the spirit of Peking University has deeply influenced Xin Xin one after another.

Students, I think this is the same for current students and graduates. Their innovative spirit and perseverance will accompany them moving forward.

The 36 Catch-Rules for Entrepreneurship? Catch-1 for Entrepreneurship 1. Entrepreneurs are important events in life and should not start lightly.

Starting a business is taking a group of unknown people to an unknown place to do an unknown thing, with a narrow escape from death. If you are not determined to burn the boat, it is best not to set off.

Entrepreneurship Rule 2: Only 20% of people are suitable to start a business, and only 5% of people who are suitable to start a business are suitable to be general managers.

Entrepreneurs who dare to start a business and let someone more suitable than themselves serve as general manager have a greater chance of success.

As members of the entrepreneurial team, Zhou Enlai and Mao Zedong played equally great roles.

(Jiangnan Tiger: After all, there are very few hypocrites like Chen Xiao who dare to risk the world's disapproval, especially among high-end talents. Therefore, talents should be boldly used, and those who are suspicious should not be used, and those who are employed should not be doubted. Of course, there are also back-ups.

You must keep things, such as options and related terms, and keep the power in your own hands. After all, people's hearts are unpredictable...)? Entrepreneurship Catchment 3 The opportunity cost of starting a business is very high.

Most people who want to start a business are the best among their peers. If they put their entrepreneurial enthusiasm and thoughts into working hard, they are likely to get promoted and make a fortune quickly. If they choose to start a business, they will enter a road with a hazy future, and the mental pressure will suddenly increase.

Increase.

Before opening a business, weigh the opportunity costs of your business.

? Entrepreneurship Catch-4 Founders must always endure “inhuman treatment.”

You need to explain it to everyone, investors, partners, subordinates, employees, and friends who help the company.

You will never have anyone to turn to, you will always have to hold on to the last bit of hope, and you will have to act like you are rich even when you don’t have a penny in your account. You will have your teeth knocked out and your blood swallowed. This is the life of a founder.

? Article 5: Only innovation can create innovation.

Although some people admire copying, no great company relies on copying to succeed. If you want to start a business or start a business, you must innovate.

Only innovation can build the combat effectiveness of an enterprise.

Product innovation is important, but a good product may not necessarily be a successful product in the market.

The company's shareholder composition, governance structure, channel policies, and promotion methods all need innovation.

Article 6: If you want to be a founder, you must first establish lofty revolutionary ideals and a revolutionary belief in victory.

More than 90% of entrepreneurial failures are due to giving up, and more than 90% of giving up are due to loss of confidence.

Only if you know where to go can you lead your team there. If you don't believe that the direction you are pursuing can be successful, your team will not have the fighting spirit and your users will not accept you.

Article 7: Always think, review everything, and don’t fall twice in the same place.

Most of the people who don’t know what to do are because they haven’t thought deeply about it. Most of the mistakes are repetitive mistakes. Thinking can make you more confident than the team. Review it with the team, recollect and analyze how you thought and made decisions in the first place.

Success or failure step by step is the best way to learn.

Article 8: You must have strong nerves and an invincible psychological quality.

You want to be a little red mouse raised and free-range in the wild, not a white mouse raised in captivity in a greenhouse.

Scraping bones to cure poison, strong men cutting off wrists, founders must have a strong sense of self-reliance, strong nerves and a psychological quality that cannot be broken, in order to cope with the numerous obstacles on the road to entrepreneurship.

Article 9: Learn to make money first, then research and develop.

Don’t worry about sayings like “the company is very profitable but the model is not sexy and has limited value”, and don’t indulge in dreams like “what will happen if you have 10 million users?”

I believe that there may be businesses that are not profitable but valuable, but there are definitely no businesses that are profitable but worthless. Let the business make money first, which is the top priority of starting a business.

Article 10: Trust your intuition and dare to make decisions.

Successful businesses have character and soul, infused by their founders.