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There are many dangerous waves on the rivers and lakes, and I am worried that your ship will capsize and sink.

For some industries, enterprises and public figures in the industry, 20 18 is quite uncomfortable, and it is placed at the forefront of public opinion and is at a critical juncture of life and death.

This year, Bitcoin plummeted, P2P platforms broke out intensively, and investors suffered heavy losses.

This year, the negative news of public figures in the industry has continued, and they have even been troubled by the "peach scandal".

With the arrival of 20 19, it is hoped that there will be more enterprises and more people who can make progress steadily and wander the rivers and lakes.

Bitcoin crash "leek" was cut almost.

The Killing Kind

Crazy magic wand technology

The martial arts in The Legend of the Condor Heroes is extremely powerful and has a huge killing surface. The bubble burst in Crypto digital currency, including small miners, coin buyers and related startups.

The heart is heaven, but the mind is hell.

20 17 12 17, the price of Bitstamp, a bitcoin trading platform, was fixed at 19664, which was replayed by countless people. A year later, on February 7, 20 18+ 18, the price of bitcoin was only $3,700. Before that, it even fell below $3,200.

Guo Yu's (pseudonym) small mine can't be sold. In 20 17, he spent more than 300,000 yuan to buy 30 mining machines and "killed" into the bitcoin mining army. However, the good days only lasted for half a year. At the beginning of 20 18, bitcoin prices began to fall all the way. On June 24, Bitcoin fell below $6,000, which is recognized as the "life and death line" of mines. Below this price, miners will not even be able to pay the electricity bill. Guo Yu pressed the "power off button", but he still had a little expectation. Maybe one day bitcoin will come back to life and the mine will continue to open. It was not until bitcoin fell below $3,200 recently that he was completely "cool", and the hot mining machine at the beginning is now unattended.

The listing prospect of Bitland is unknown. On September 26th, bit continental officially disclosed the prospectus on the Hong Kong Stock Exchange. The year of 20 18, when bitcoin has been declining all the way, is obviously not a good time for the world's largest bitcoin mining equipment supplier to go public. Three months have passed, and the HKEx has not given the hearing time. There are still three months before the listing application expires. The so-called "failure" means that the company failed to pass the hearing within 6 months after submitting the listing information. According to the information in the prospectus, 90% of its income still comes from the mining machine business.

When there are more and more mine owners like Guo Yu, whether the mining machine business can support the valuation of Bitland, whether it is appropriate to go public, and the sustainability of the business after listing are questioned. The latest "rumor" is that HKEx believes that it is too early for any cryptocurrency trading platform or business related to this industry to raise funds through IPO in Hong Kong before an appropriate regulatory framework is put in place.

Aunt Peng has all her coins. As an active "dancer" in the square, Aunt Peng has been at the forefront of the trend since she was a child. On 20 17, Aunt Peng began to speculate in coins. Because bitcoin is too expensive, she bought those "cottage coins". Although ICO is banned in China, there are still many unknown items in QQ group. Aunt Peng strolled around and bought a bunch of various coins. Unconsciously, I invested hundreds of thousands, and the book value once exceeded 2 million. After 20 18 "blood washing", only tens of thousands of yuan and a large number of "dead coins" with no trading volume were realized.

What is a bigger bubble than Bitcoin? Other encrypted virtual currencies.

Gustave Le Bon analyzed the group psychology in "Mob" in this way: Once you join the group, people with high intelligence will lose their thinking ability, become impulsive, impatient, fanatical and extreme, completely controlled by the unconscious, lose their moral judgment, but gain great power. "Blockchain leek" is the most appropriate annotation for 20 18 mob. At the beginning of 20 18, the "big brothers" who shouted for everyone to get on the bus quietly got off. Bitcointalk statistics show that four years ago, there were 70 address accounts with more than 65438+ million bitcoins in the world, and now there are only five. By the first half of 20 18, there were more than 1000 failed ICO projects in the blockchain. After the craze, there was only a chicken feather left.

Bitcoin was born in 10 and fell into the altar of faith. Every penny pushed up by speculative fanaticism and every hard fork led by mining machine manufacturers is a departure from Satoshi Nakamoto's ideals of "freedom, equality and decentralization" and "equality of money and power without borders", and the initial intention of "changing the world" is, in the final analysis, a belief in "one currency, one villa".

However, after the bubble burst, we still can't underestimate the power of Bitcoin, especially the blockchain.

The future of mankind may have a turning point after the emergence of artificial intelligence. The biggest difference brought by the algorithm is that data will become the only element to recognize and manage the world. Even the so-called human rationality may still be mastered by the algorithm. This is the "data hegemony" mentioned by Herari in "A Brief History of Today", and blockchain is an important means to ensure data security and tamper resistance.

It can be predicted that in the remaining 80 years of the 2 1 century, peer-to-peer blockchain networks and cryptocurrencies such as bitcoin will still impact the traditional monetary system, and the bitcoin "bubble" may be blown up again. Whether you accept it or not, it has retained its position in the history books.

Internet finance has made the trillion-dollar market "cool"

The Killing Kind

A thousand spiders and ten thousand poisonous hands.

An extremely dangerous martial art, the practitioners are in great pain and do great harm to themselves. Whether it is P2P or cash loan, there are many problems in the mutual gold industry in 20 18. After the initial barbaric growth, 20 18 was more harmful.

In the second half of 20 17, the internet finance industry in China was in full swing. Even within a month, four mutual fund companies landed on the US stock market. Later, more mutual fund companies indicated that they would go to American IPO, which seemed as easy as visiting their own back garden. Unfortunately, the good times did not last long.

May 20 18, the online loan thunder tide began, and the platform was like a domino, falling one after another. There were 13 problem platforms in June. Qian Bao Net, Caijing, Tanghe Caijing exploded one after another, and panic spread. By the end of August, a total of 264 platforms had exploded, lost contact and ran away.

Thunderstorm has brought a huge impact on P2P online lending industry, and local mutual gold associations have made intensive voices, requiring all P2P platforms to communicate with platform lenders to effectively protect the legitimate rights and interests of lenders. At the same time, in view of the situation that some borrowers took advantage of the fire to rob, deliberately failed to repay, and took the opportunity to evade repayment obligations, the Office of the Leading Group for Special Remediation of Internet Financial Risks (hereinafter referred to as the Mutual Fund Special Remediation Office) issued a special document, requesting the platform to report P2P "Lai Lai" to the Credit Bureau, and then issued a document saying that it would severely crack down on online lending platforms that maliciously withdrew, arrest fugitives, and prohibit new online lending institutions.

According to the statistics of online loan house, by the end of 20 18 1 1, the online loan industry had closed down and there were 5245 problem platforms. The history of the problem platform involves about 2.009 million investors and loan balance of about16125 million yuan.

In just one year, P2P online lending has changed from an innovative model to a "street mouse" for many reasons, such as: the poor risk control ability of the platform and the imperfect legal system of mutual funds, which leads to the high risk of overdue of the platform; The platform develops in violation of regulations, and investors are not qualified investors who should be matched.

The chaos in the industry has caused the mutual gold stocks that flocked before to perform poorly in the capital market. When P2P risks broke out in 20 18, the share prices of many P2P companies collectively "dived". In July 20 18, the market value of mutual gold companies listed in the United States evaporated by more than $3.2 billion. According to incomplete statistics, by mid-June (5438+February), among the 13 mutual gold companies listed in the United States, 9 companies had fallen below the issue price, and the share prices of many platforms had fallen by more than 70% compared with the beginning of the year.

The continuous downturn in the stock market of the mutual gold industry has caused many listed platforms to offer big moves to buy back shares, including fun shops, credit, auction loans, pleasant loans, trust wealth and so on.

The repurchase plan of the mutual gold platform may boost investors' confidence in the short term, but in the long run, the fundamental way out for the mutual gold industry is compliance development.

Nowadays, many platforms are undergoing transformation, "moving to" large-scale staging, online staging shopping malls, offline consumer finance and other fields, but there are still chaos, such as invisible charges, chaotic credit reporting, and even being used by criminals as cash-out tools. For the platform, only by not forgetting the past can we better face the future.

In the cold winter of capital, entrepreneurs and investors "enrich themselves"

The Killing Kind

Boundless falling wood

In Ling Huchong's martial arts moves, countless fallen pieces of wood danced into a powerful whirlwind with the sword shadow, sweeping desolation everywhere. These days, both entrepreneurs and investors are in a situation of lack of money, which is sad everywhere!

20 18, a capital winter, all investment institutions have chosen the strategy of "cash is king", the macro market is short of money, and the market segments are also short of money. Most start-ups are in a state of "insufficient balance". Entrepreneurs at the end of the food chain may be the hardest group in 20 18. Everyone is caught in a strange circle: the busier, the poorer.

In the final analysis, blind pursuit of the wind and lack of "self-hematopoietic ability" are the reasons for the collapse of most startup companies. At the beginning of the year, blockchain, blockchain games, blockchain media, and even blockchain hot pot restaurants began to start a prairie fire, but this bubble burst too fast. Deloitte surveyed nearly 86,000 blockchain projects on Github, the world's largest social programming and code hosting website, and only about 5% of them are still running today. Set up a game to run away and die of infighting. There are endless naked swimmers in the blockchain circle, and there are countless dead companies. Then, the P2P storm, the explosion of long-term rental apartments, the wave of online education mergers and acquisitions, the reshuffle of internet home improvement, and the difficulty of enjoying bicycles occurred, and the entrepreneurial enthusiasm became a "life and death".

However, the life of investment institutions is also difficult. In the past, they were "rich", but in 20 18, they encountered financing difficulties, because LP (limited partner) was also short of money, and the actual controller and major shareholder were finally liquidated due to equity pledge. 20 18 A-share Jianghu is full of such stories.

According to the statistics of Zero2IPO Research Center, in the first half of 20 18, the total amount of funds raised in China's equity investment market was about 380 billion, down by 55.8% year-on-year, almost halved.

Why is the fundraising environment of 20 18 so difficult? P2P, like a domino, has set off a thunderstorm, making it difficult for private equity funds to put on record. The whole investment market is like a deflated ball. Without confidence, it began to advocate that "cash is king". Looking further inside, there is no long-term LP market in China. At present, LP is mainly composed of private enterprises and individuals, and the downward pressure of economy has a great influence on it. The general environment of the capital market is that it is difficult to withdraw, the rate of return is low, and the principal invested a few years ago cannot be recovered.

Investment institutions began to seek longer-term funds, including social security funds, pension funds, insurance funds and other funds to enter the market, and can tolerate longer investment periods and withdrawal periods.

Those enterprises that once ran wildly in spring chose to practice hard behind closed doors in winter. In the long winter, snow is auspicious, insects are foam and frozen.

2018165438+10, the first China International Import Expo was held in Shanghai from October 5th to October 10th. The establishment of scientific and technological innovation edition and the landing of registration system have brought a touch of spring to China science and technology enterprises in the cold winter.

This year, the supply-side structure is quietly changing, with 2C economy ebbing and 2B economy rising. Throughout the Internet giants, Tencent, Alibaba, Baidu and other companies fully embrace 2B and participate in smart cities and smart manufacturing.

The money in investors' hands is far away from business model innovation and hard-core technology, which also points out a way for entrepreneurs.

It is appropriate to bid farewell to this winter with a sentence from the little dragon girl in The Condor Heroes. "These snowflakes fall, how white and beautiful. In a few days, the sun will come out and every snowflake will disappear without a trace. By next winter, there will be a lot more snowflakes, but not 20 18 snowflakes. "

Liu's Fatal Encounter and JD. "worse" of COM

The Killing Kind

Ice silver needle

Hidden weapons made in Li Mochou has exquisite needle body, carved patterns and exquisite patterns, but it is extremely toxic. In the face of beauty, Liu failed to control himself, eventually ruining his reputation and hurting his family and family.

However, cheating did hurt Liu's family and. Liu's inspirational entrepreneur image and his love life with his milk tea sister have brought great help to JD.COM. Brand promotion and marketing of COM. Perhaps because of this, Liu did not appear in the first China International Import Expo (CIIE), the World Artificial Intelligence Conference and the Tianjin Davos Forum, and Liu Ye did not appear in the list of "100 Outstanding Private Entrepreneurs in the 40 Years of Reform and Opening-up".

Liu He is tightly tied together. JD。 According to the annual report of COM 20 17, as of February 28th, 20 18, Liu held 5.5% of the shares of the group/kloc-0, with 79.5% of the voting rights.

The damage caused by the Liu incident is obviously reflected in the stock price. Since August 3rd1incident, JD.COM's share price has been falling all the way. August 3 1 to February 2 1, JD.COM. The share price of COM fell by 32.7%, and its market value evaporated by 162 billion USD, or about117 billion RMB, which caused heavy losses.

Judging by the numbers, JD. COM's third-quarter earnings report is still bright. But there are also many hidden worries behind it: for nine consecutive quarters, the quarterly revenue growth rate was lower than 30% for the first time; The number of active users has dropped for the first time since listing. By September 30th, 200018, the number of active users in JD.COM in the past two months was 305.2 million, 8.6 million less than that in the previous quarter.

For a platform-based enterprise, the loss of users is a fatal blow. Although JD.COM's active users are decreasing, the active users of new and old rivals are increasing rapidly. In the same period, the number of active users of Alibaba reached 60 1 10,000, an increase of 25 million over the previous quarter. As a new rival, although Pinduoduo was caught in the whirlpool of public opinion in 20 18, the number of active buyers increased quite rapidly. According to the third quarter financial report of Pinduoduo, the number of active buyers in Pinduoduo has reached 385.5 million, up by 144% year-on-year, up by 42 million.

As far as the scale of users is concerned, JD.COM is not only far behind by its old rival Alibaba, but also surpassed by its new rival Pinduoduo. Moreover, in terms of market value, the gap between Pinduoduo and JD.COM is not big. As of 65438+February 2 1 EST, the market value of JD.COM was $30.498 billion and that of Pinduoduo was $23.408 billion. Pinduoduo is catching up with JD.COM, and the "J" written by JD.COM is gradually blurred after BAT.

The competition in the Internet world is not only the competition among companies, platforms and ecosystems, but also the image of business leaders indirectly affects the development of companies.

Of course, JD.COM still has something to praise. In the past two years, JD.COM has made the public see the shadow of science and technology enterprises in artificial intelligence and robot automation technology, and its X division focusing on smart logistics and Y division focusing on smart supply chain are also helping JD.COM to build an advantage. Although the continuous investment in technology will lower JD. COM, if we look at Amazon's model, we will find the charm of a truly technology-driven world-class Internet company.

The worry about the safety of the network car can relieve the "worry about life" before landing.

The Killing Kind

Seven-wound boxing

Seven Wounds Boxing is powerful, but if it is used by people whose internal skills have not reached the state, it will do great harm to themselves. If you practice the Seven Injuries Boxing well, your internal skill level must be very high. The same is true for the network car. Only by ensuring the safety of the company can it develop healthily.

You have to ask who hasn't called the network car yet, I'm afraid no one raised their hands; If you want to ask what are the requirements for the network car, I am afraid that everyone will put "safety" in the first place.

Since the birth of the network car six years ago, high subsidies and convenience have always been its label, but it has been followed by the barbaric growth of the network car. With the introduction of various policies, 20 18 online car rental is not as crazy as before, and has entered a period of steady development. If two hitchhikers were not killed on the Didi platform, perhaps the 20 18 online car market could be described as "calm".

On the morning of May 6th, 20 18, Li Mouzhu, a 2 1 year-old flight attendant of Yunnan Airlines, was killed on his way to Zhengzhou Railway Station in Zhengzhou Airport Area, Henan Province. Three months later, similar incidents happened again. On August 24, a girl in Wenzhou, Zhejiang Province was killed while riding a drip ride.

Comparatively speaking, being killed is a small probability event, but once it happens, it will be a devastating blow to the victims and their families. Some passengers said that you can't get out of the car online now, so you should take proper precautions, such as confirming the license plate number, not talking too much to the driver, calling your family and friends while driving until you get off the bus, and even more exaggerated, carrying an alarm with you.

These two incidents are not only a blow to the companies involved, but also a blow to the entire online car market. First and foremost, Didi naturally has to conduct self-censorship and accept external review. In addition to one-button alarm, full-time recording/video recording and other functions, it has also made "earth-shaking" adjustments in the structure, including upgrading the safety management system and setting up the post of chief travel safety officer.

Lessons from the past, lessons from the past, and carpooling have also adjusted safety rules, such as stopping taking orders late at night; Meituan took a taxi to increase the entrance to the "safety center"; Cao Cao's special car has added a one-button alarm device; Similar safety features were introduced in the first car. Even if it has just joined the "war situation" of the network car, one of its selling points is safety, including in-depth investigation of the driver's background, double CPS inspection and SOS alarm mechanism for drivers and passengers.

After the security incident, services and subsidies are "floating clouds". Any industry will inevitably experience pain, and the key lies in how to adjust in time in the face of pain.

At the beginning, the access requirements of the network car were low, and the review was not strict, which directly led to the safety test, and it was difficult to protect the rights and interests of consumers. The early rapid expansion masked the hidden security risks behind it.

No matter what personalized service the platform can provide, as long as the security is not in place, everything will be "empty."

Safety is always the lifeline of the network car, and it is also the competition point of the network car market. Whoever is safer wins.

* * * Enjoy the bike crisis and look forward to being defeated and reborn.

The Killing Kind

God-like dressing skills

This kind of kung fu is too fierce, so when you want to make a breakthrough later, you need to break up all your original skills and practice them again from the beginning. * * * It's the same to enjoy cycling. From rapid expansion to good service, truly solve the last mile problem for users.

The bicycle industry represented by ofo and mobike was once the darling of capital. However, due to the lack of sufficient "self-hematopoietic" ability and the disorderly expansion in the early stage, both ofo and mobike ushered in a "dark moment" in 20 18. In the end, mobike gave up independent operation and "sold" himself to the US Mission for $2.7 billion; Ofo, which insists on independent development, continues to struggle on the brink of death.

Everyone knows that Ofo is seriously short of money. Now ofo is like a trapped animal, struggling to survive. 20 18 in the second quarter, ofo and mobike embarked on different development paths. Mobike was acquired by Meituan for $2.7 billion, while ofo rejected Didi's potential offer.

Ofo tried to seek the realization of advertising, but it did not block the hole of funds. 2065438+June 2008, the media reported that ofo owed1500 million yuan. Then, the negative news of ofo came intensively: large-scale layoffs at headquarters, resignation of executives, hundreds of millions of yuan in arrears being sued by suppliers, and many offices being "empty". Since June 165438+ 10, the deposit has become the focus of major media reports. The unmanned ofo became a "hot potato".165438+1On October 23rd, ofo announced its cooperation with PPmoney, but it went offline due to lightning. At present, if there is no gold owner, the crisis of ofo is difficult to break.

* * * The emergence of enjoying bicycles has solved the problem of users traveling the last mile. However, in the era of 1.0 "burning money crazily", with the help of capital, * * * enjoyed the barbaric growth of bicycles, but failed to find a suitable business model, and enterprises could not "self-make blood", which eventually led to the outbreak of the crisis.

At present, * * * enjoys the "mass base" of cycling. According to the statistics of the Ministry of Transport, the daily usage of * * * bicycles in China is still above100000. It can be seen that the market demand is huge, which will also help the whole bicycle industry to enter the 2.0 era, strive for service, emphasize experience and develop steadily and orderly.

Unmanned convenience store defeated and left?

The Killing Kind

Rap with Edison

This kind of footwork, one step at a time, is closely related to internal forces, and is by no means a simple step. Unmanned convenience stores are like this, standing on the tuyere, but if there is no internal force, it will cause the danger of self-destruction of meridians.

20 17, unmanned retail hit the tuyere, and smart containers, unmanned shelves and unmanned convenience stores followed.

The cost of unmanned convenience stores is not low, and it usually takes more than one year to recover the landing cost. 20 18, unmanned convenience stores are likely to become "pigs" that can't fly.

"We are ready for mass production. The goal of 5000 companies a year is to make reasonable plans according to our own operations. It seems a bit conservative now. " 2065438+In July 2007, Chen Zilin, CEO of Bingo Box, announced the grand goal of opening 5000 boxes a year. However, near the deadline of 2065438+July 2008, the number of Bingo Box stores in 40 cities across the country is only about 400. The storm of high-temperature closure, suspected illegal construction, on-site inspection of urban management, and the retreat of stores all dragged the bingo box to speed up the pace of distribution.

The same embarrassing situation also appeared in other brands of unmanned convenience stores. In fact, Beijing Century Jinyuan Shopping Center opened the first unmanned convenience store EATBOX, but some media reported that there was no one in the store when 20 18 passed by at the beginning of the year. On June 5438+ 10, the Scarlet Convenience Shanghai Tianyaoqiao Road Store, which had been open for more than three months, was also closed. 2065438+August 2008, the convenience store next to the "Dark Horse" in the unmanned convenience store was frozen because of the thunder of the P2P platform Linshan Finance, and all 168 stores were closed overnight.

The unmanned convenience store, which took off through the tuyere and was heated by capital, ended up "unmanned"

As early as the end of 2065438+2007, Mao Shengbo, a partner of Panda Capital, objected to the "speculative intoxication" that broke out in unmanned convenience stores. "This is not the correct slogan, and we are determined not to vote."

Taking cashier service as an example, according to different identification technologies, unmanned convenience stores are divided into RFID (commonly known as electronic tag) and visual analysis, and the latter has a higher threshold. Using RFID instead of labor, the cost of a label is 3~7 cents, while the average cashier cost of manually completing a commodity is only 7 cents, which has a high cost advantage. Moreover, VC (Venture Capital) prefers entrepreneurial projects with large market scale, which can quickly break out in a short time and form a scale. Convenience stores pay attention to scale effect, and only when the scale is large can they take a specific route.

Whether the unmanned convenience store is a real demand or a false proposition, but the unmanned convenience store does not queue up, does not self-checkout, or directly hits the pain point of traditional convenience stores. For investment institutions, time is their enemy. Opening up a new city means opening up a complete and brand-new supply chain ecosystem. If the revenue is far behind, there will be vicious negative cash flow.

Who will save the streaking hotel data?

The Killing Kind

Mysterious palm

Xuan Ming is a god in northern mythology, giving people a dark and cold feeling. The palm technique of the crane pen Weng and the deer staff is also extremely cold, and the cold poison left in the body can only be dispelled by pure yang and just nine yang magic. Frequent "theft" of information is also a "cancer" that stays in the hotel industry. What can we do to get rid of it?

20 18, security scandals in the hotel industry continue. From China Living, Intercontinental and Hilton until the end of the year, the information of 500 million users notified by Marriott International, the "leader" of the hotel industry, leaked in official website, which indicates that the database security of the entire hotel industry is facing a complete fall.

The hotel industry involves a large amount of data, but the degree of informatization is weak. In recent years, it has frequently become the hardest hit by hackers.

From 2065438 to February 2005, according to the report submitted by the vulnerability box White Hat, the information of well-known chain hotels such as Orange, Jinjiang Star, Super Eight, Pudding, Marriott, Starwood and Intercontinental was leaked in large quantities, and some chain hotels could even cancel their orders at will and modify their user registration passwords. 20 15, 165438+ 10, Hilton and Starwood Group announced that their payment processing systems were attacked by unknown hackers. 20 16, 1 June, 2008, the payment card data leakage incident of Excelle Group affected 250 hotels in about 50 countries around the world. On April 20 17, more than 1,000 hotels in InterContinental Hotels Group/KLOC-0 suffered from the disclosure of payment card information. ...

Unfortunately, on 20 18, the data security crisis in the hotel industry has not been contained. On August 28th, 500 million pieces of user information of hotels owned by Zhu Hua Hotels Group were sold in the "dark net"; In February 65438, Marriott International took the initiative to report a data leakage incident that lasted for four years and involved 500 million users. The case has not been solved.

Most hotels in China have not tightened the string of information security. Many hotel systems in China are maintained by outsourcers, who often access the database directly, and their intentional or unintentional operations will destroy the data. In addition, the hotel's internal security defense ability is low, and once an attack occurs, it will easily lead to total loss of control.

A hotel industry insider is also very helpless about this. In his view, this is related to the hotel industry's many external interfaces and complex business. "Due to business needs, the domestic hotel industry has a large number of interfaces to the intranet. For security reasons, it has also set up identity authentication checkpoints for important interfaces. However, this kind of security system is cumbersome, which affects the operating efficiency of IT systems and is difficult to be fully rolled out in actual operation, which also leaves more opportunities for hackers to attack. " Between efficiency and safety, hotels at home and abroad are facing torture.

In May of 20 18, the European Union officially implemented the General Data Protection Regulation (GDPR), which is called the strictest personal data protection regulation in history, and regulated the data collection, data protection and data application of enterprises within the European Union, multinational enterprises operating in the European Union and overseas enterprises providing commercial services to EU citizens. GDPR stipulates that the company involved should report the data leakage within 72 hours, otherwise it will face a fine of up to 4% of the company's total global revenue last year. The reason why Marriott disclosed this large-scale user data leakage this year is related to the promulgation of this regulation. If Marriott's total revenue last year exceeded $654.38+07 billion, Marriott will face a huge fine of up to $680 million.

20 18 is the first year of the formal implementation of the EU General Data Protection Regulation. Under pressure, can it bring a turning point to the crisis of Internet data security protection led by the hotel industry? I hope so!

Authors: Hao Junhui, Pan, Li Yunkun,

Figure: Worm, network