E-commerce/e-commerce
Experts believe that there are two main reasons for the rapid growth of the e-commerce market:
1. Macroeconomy provides favorable opportunities for the development of e-commerce.
The financial crisis in 2008-2009 had a great impact on the small and medium-sized enterprises and people's daily life in China. In this case, enterprises are more willing to use e-commerce to open up sales channels, and individuals are more inclined to buy products with higher cost performance through the Internet. Therefore, the financial crisis provides opportunities for the development of e-commerce. In addition, since the second half of 2009, the economic environment has gradually warmed up, the confidence of enterprises and individuals has increased, and the development momentum of e-commerce has improved.
2. The development environment of e-commerce is getting better and better.
In the past two years, on the one hand, the government has paid more and more attention to e-commerce and issued a series of encouragement and support policies to accelerate the development of e-commerce in enterprises everywhere; On the one hand, the enterprise's understanding and utilization of e-commerce is also deepening, and the network has become one of the new channels for enterprise marketing and sales; In addition, the habits and concepts of individual consumers online shopping are taking shape; The supporting facilities related to e-commerce are also constantly improving. The overall development environment of e-commerce is very favorable. Development pattern: the proportion of e-commerce in the whole internet economy has risen to the first place. In the market segment structure, the market share of 20 10 e-commerce reached 33.5%, surpassing online games to become the largest market segment. As the earliest application of Internet in China, the online game market has entered a bottleneck period after more than ten years of development. The change of audience and the decrease of stickiness make the market growth prospect of online games even lower.