After entering the field of oral care, it launched "the world's first toothpaste to prolong tooth life", taking tooth age as the brand positioning of the revised toothpaste, which was praised by the media as the real blue ocean strategy in the red sea of toothpaste in commercial history.
Help the 24th Golden Rooster and Hundred Flowers Film Festival.
Under the macro pressure, Yang Lei found that the complicated way of brushing teeth was seriously affecting people's life mood, so he put forward the theory of simplifying life and founded the brand Little Dome Toothpaste. At the beginning of the brand launch, Little Dome Toothpaste successfully sponsored the 24th Golden Rooster and Hundred Flowers Film Festival and became the designated toothpaste brand of the film festival.
The News of the World gave an evaluation.
20/kloc-in March, 2005, the News of the World spoke highly of Yang Lei with the title of Yang Lei, a post-90s entrepreneur, who set up another hill under the fangs of a giant.
Boarded Times Square in America.
Times Square in America has always been the main venue for international brands to promote products. Led by Yang Lei, Little Dome Toothpaste landed in Times Square in July 15, showing the innovative power of China brand to the world.
Leading the creative toothpaste market
The sales of Little Dome Toothpaste exceeded 50 million in two months, and the company's valuation exceeded 100 million. Southern Metropolis Daily once reported on the topic of "What will happen to Yang Lei, an entrepreneur born after 1990s, when he faces a 500 million acquisition".
Ran Yanbao 100 Master
The "Ran Yan Love Bag" jointly launched by Ran Yantian and the Foundation has a collection map of this exhibition. Mr. Xu Hao donated 100 limited handbags to find 100 DIY hand-painted celebrities to sell, and all the proceeds will be used to make Ran Yan love bags for cleft lip and palate, including special bottles for cleft lip and palate, nursing manuals and other items specially used for family medical services for cleft lip and palate.
Yang Lei helped public welfare, and together with Ran Yantian's Ambassador Fund, became one of the "Global Chinese Ran Yan Love Package 100 Masterpieces" after Fan Bingbing, Hugh and Xu ZH Yong.