(1) Choose a fund company: hand over the hard-earned money to the fund company for investment and financial management. Of course, first of all, you must carefully choose a trustworthy fund company. Whether the management of fund management companies is standardized or not, and how the management level is, is directly related to whether the assets entrusted by fund holders can maintain and increase their value. Therefore, choosing the right fund management company is the first problem that investors should consider when investing in funds. Which of the 67 fund companies established in China is the most trustworthy?
"First of all, standardized management and operation are the basic elements that fund management companies must have and the basic guarantee for the safety of fund assets. To judge whether the management operation of fund management companies is standardized, we can refer to the following factors: First, whether the governance structure of fund management companies is standardized and reasonable, including the degree of decentralization of equity structure, the establishment and status of independent directors, etc. Second, whether the fund management company's management, operation and related information disclosure of its funds are comprehensive, accurate and timely. Third, whether there are obvious violations of laws and regulations in fund management companies.
Secondly, the operating performance of fund management companies over the years is an important reference factor for investors. The management level of fund management companies can be reflected by the net growth of their funds and dividends over the years. As each fund is established at a different time, its cumulative net value growth will inevitably be different, and investors can use the net value growth of funds in a specific period as a basis for judgment.
Thirdly, the market image of fund management companies and the quality and level of service to investors are also factors that investors refer to when choosing fund management companies. We should also take into account related expenses, the convenience of purchase and redemption, the service quality of fund management companies and many other factors.
You can also examine fund management companies from the following aspects.
1. The strength and importance of company shareholders is an important foundation for the sustainable development of fund companies. Shareholders with deep capital background and strong strength can give fund companies a better platform for operation and development.
2. Excellent and stable investment research team is the guarantee for fund companies to obtain good investment performance. See if the product line of the fund company is rich; See if the investment research team has experienced the complete test of bear bull market.
3. Pay attention to the sustainability of fund performance. We should not only look at the short-term performance of a product of a company, but also comprehensively examine the performance of other funds managed by the company. The outstanding performance of the fund does not prove the strength of the company, but the company with excellent overall performance of its funds is more trustworthy.
However, after all, what we bought was the fund, not the reputation of the fund company. We choose companies to make the funds we buy profitable, which is more than buying funds from other companies. So choosing a fund company is actually choosing a fund with excellent performance. Therefore, the same is true for choosing fund companies.
It is not appropriate to overemphasize, spend too much energy and hesitate back and forth.
According to the opinions of most citizens, the fund companies that are currently optimistic are Huaxia, Yifangda, Jiashi, Bosera, Yin Hua, South China and Cathay Pacific. However, we should also dynamically observe fund companies. It can't be said that a company that manages large assets is better than a gold company that was established late. For example, Huashangjin Company was established in 2005- 12-20, and the assets under management were not large, but in 20 10, its "Huashangshengshi Growth" fund won the first place among all funds. Baoying Fund Company was established on 200 1-05- 18, and the overall performance of 20 10 was poor.
(2) Select fund products
Ren Tong, fund industry researcher of United Securities Research Institute, chief fund analyst and fund expert of fund trading network, said, "Although history will not be simply repeated, although past performance may not necessarily reflect the future, historical performance will always be the starting point for us to identify funds. Just like the repeatedly criticized test scores, although unreasonable, they are still one of the main criteria for distinguishing. The past performance of the fund is the report card of the fund. Start from here to judge the investment value of the fund.
Fund performance can be divided into absolute performance and relative performance. The so-called absolute performance is to see whether the fund has brought investors a return greater than zero, that is, whether the fund has earned real money for investors. The so-called relative performance refers to whether the fund's income exceeds a certain standard. The standard of comparison can be the performance of the basic market, or all comparable funds of the same type, which can be measured by absolute performance or relative performance. These two methods are suitable for different types of investors. If all investors are divided into five types: conservative, defensive, steady, growth and active, then conservative and defensive investors will be very concerned about whether fund investment can bring them positive returns, because negative returns are unbearable. Because the latter three types of investors occupy a major position in China, the relative performance can be used as the main basis for fund evaluation.
Looking at the performance of the fund, most experts and citizens think that it should mainly look at its long-term performance. For example, two years, three years, five years and since its establishment. This view has been questioned and opposed by other investors. Because the performance of the fund is constantly changing, "past performance does not represent the future." Some funds ranked in the top 10 in one year are often at the bottom of all funds in the second year. In recent years, such things have happened again and again. Mr. Wang, a citizen, said that you can first select the top 50 funds in March from all funds, then delete the funds other than 50 in this half year, and then delete the funds other than 50 in this year 1 and three years in turn, and finally consider buying the rest. He thinks this is a more reliable choice in actual combat.
Before choosing a fund, you should know your risk tolerance and choose a matching fund. The financial planner said that each investor's financial strength, investment period, risk tolerance and expectation of investment income are different, and determining the appropriate fund type is the first step in choosing a fund. Investors who want to get high returns can consider investing in high-risk stock funds and hybrid funds for a long time, and of course they are also facing higher risks; For investors with short-term low-risk preference, it is recommended to consider monetary and bond funds. Generally speaking, high-risk investment has high return potential. However, if you are sensitive to short-term market fluctuations, you can consider investing in some funds with lower risks and relatively stable prices. If your investment orientation is more enterprising, you don't mind the short-term fluctuations of the market and want to earn higher returns, then some funds with higher risks may meet your needs. If you don't have any risk tolerance, you can only buy money funds and a small number of bond funds.
The choice of fund products should be combined with macroeconomic and stock market conditions. The macro-economic growth prospects are improving for a long time. At the same time, under the background of low inflation, the stock market valuation has a solid foundation. At present, partial stock funds should be a better choice for fund investors.
"Who will manage the fund? The fund manager holds the investment power of the fund, and decides what to buy and sell and when to buy and sell, which directly affects the performance of the fund. As a wise investor, you should know who the fund manager is and how long he has been in office before buying a fund. There are three ways to manage funds. The first is a single manager, that is, the investment decision of the fund is decided by the fund manager alone. The second type is management team, that is, two or more investment managers make the same decision. The third type is multiple managers, and each manager is responsible for managing a part of the fund assets.
In addition to "who is the fund manager", it is equally important to know how long the fund manager has been managing the fund. If investors face a fund with outstanding past performance, they need to confirm whether the fund manager who created the fund's past performance is still there before deciding to buy. If you can't choose between two equally excellent funds, you might as well choose the one whose fund manager has been in office for a long time.
In order to choose a good fund, of course, we must first understand the fund, and reading the fund prospectus is the best way. However, the prospectus is long and time-consuming and laborious to read. In this regard, Wang Qunhang, a senior analyst of Galaxy Securities and a famous fund expert, told us: "To understand a fund, it depends on its prospectus." "You buy a fund, you have to know a product. What do you do? You see, the prospectus is its legal document, not its original text. You see, other things, especially many research reports, contain some subjective elements, or his understanding of products or markets is biased. At this time, its report may mislead investors. Therefore, I suggest that you must read the original text. The original text is not a gobbledygook, and it is not that difficult. I think you should be able to understand it unless there are some examples of its stock selection and mathematical model, which you can ignore. But it is more a description of ideas and methods. You can have a good look at this piece. "