Prior to this, on June 26th, 65438 10, Mercedes-Benz donated100000 yuan to the Love Fund through the Mercedes-Benz Star Fund of China Youth Development Foundation. Fully assist the whole country to prevent and control the pneumonia epidemic. At present, the funds have been used to purchase prevention and control materials, and to subsidize the children of frontline medical staff and teenagers trapped by the epidemic.
Mercedes-Benz donated materials to first-line hospitals.
In order to implement the distribution of donations, under the guidance of National Health Commission and the Civil Affairs Bureau and with the assistance of the China Youth Foundation, Mercedes-Benz Xingyuan Fund has also established a progress update mechanism with the implementing agencies. Update the progress every 48 hours, and comprehensively track material procurement, qualification verification, distribution and transportation, hospital acceptance, etc. And ensure that each donation is based on the principles of transparency, pragmatism and efficiency, and can be disbursed quickly and stably.
In addition to Mercedes-Benz, two other German luxury car companies with China as the main market have also made additional donations for many times. Among them, in the same period as Mercedes-Benz (65438+1October 26th), BMW China and BMW Brilliance also donated 5 million yuan to fight the novel coronavirus epidemic in Hubei Province, especially in Wuhan. On February 12, BMW announced an additional donation of 25 million yuan to purchase urgently needed medical equipment in Hubei Province. On February 14, BMW announced once again that it would donate RMB 5 million to Liaoning Charity Federation through china charity federation BMW Love Fund to support Shenyang in fighting the COVID-19 epidemic. Up to now, the accumulated donation amount of BMW has reached 35 million yuan.
BMW dealers are actively returning to work.
On the other hand, on October 27th, 65438/KLOC-0, FAW-Volkswagen Audi announced that Volkswagen and Jetta brand owned by FAW-Volkswagen donated 6 million yuan to rush to the epidemic area. 65438+1October 3 1 day, FAW-Volkswagen Audi cooperated with Volkswagen and Jetta brands under FAW-Volkswagen, and made an additional donation of 34 million yuan, with a total donation of 40 million yuan. In addition, on February 7th, the first batch of medical materials jointly donated by FAW-Volkswagen was delivered, and the second batch was delivered on February 13. On February 16, the third batch of medical supplies arrived. In addition, Audi dealers also donated a total of 200 million yuan to fight the epidemic.
Announcement on Additional Donation of FAW-Volkswagen Audi
The amount of three luxury car companies in Germany in this epidemic should be similar. From this simple estimation, the total donations of the three companies may have slightly exceeded 654.38+0 billion yuan.
In addition to donations to the epidemic itself, the three major luxury car companies have also introduced industrial chain support policies to tide over the difficulties together. For example, Audi explicitly canceled the monthly assessment target for dealers in February. In addition, it is understood that Audi will also subsidize front-line employees because the epidemic has a great impact on the income of dealers selling front-line employees. The new initiatives of BMW and Mercedes-Benz are mainly aimed at consumers, such as online car viewing and extended warranty.
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Relevant data show that Audi's domestic sales in 20 19 were 690,000 vehicles, up 4% year-on-year. China has been the world's largest market for Audi brands for eight consecutive years, with a contribution rate of nearly 40%. In the same year, Mercedes-Benz (including smart) delivered 702,000 new cars in the China market, a year-on-year increase of 4%. BMW Group, including BMW and MINI brands, sold 723,700 vehicles in China market in 2065,438+09, up 65,438+03.1%year-on-year, accounting for 28.7 1% of the global total sales, ranking first in BBA camp, while China market became the largest single market of BMW Group for eight consecutive years.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.