B2P enterprises are personal intermediaries, that is, individuals who lend money to enterprises. The CEO of CreditEase is B2P in the field of Internet finance. CreditEase or traditional P2P is transformed into B2P, trying to use banks as platform lenders. Project risks are assessed by both parties. P2P platform not only plays the role of channel.
Extended data:
Twelve forbidden behaviors of P2P:
(1) Using the Internet platform of the institution to finance itself or its affiliated borrowers;
(2) directly or indirectly accepting and collecting the lender's funds;
(3) Providing a guarantee to the lender or promising to protect the principal and interest;
(four) to publicize or recommend financing projects to unregistered users of the real-name registration system;
(5) Granting loans, except as otherwise provided by laws and regulations;
(6) Time limit for splitting financing projects;
(seven) sales of bank wealth management, brokerage asset management, funds, insurance or trust products;
(eight) in addition to peer-to-peer lending as stipulated by laws, regulations and relevant regulatory provisions, any form of mixing, bundling, investment agency, sales agency, promotion and brokerage business with other institutions;
(9) Deliberately fabricating and exaggerating the authenticity and income prospects of financing projects, concealing the defects and risks of financing projects, making false one-sided propaganda or promotion by vague language or other deceptive means, fabricating and disseminating false or incomplete information, damaging the commercial reputation of others and misleading lenders or borrowers;
(ten) to provide information intermediary services for financing investment in the securities market;
(eleven) engaged in equity crowdfunding, in-kind crowdfunding and other businesses;
(twelve) other activities prohibited by laws and regulations and regulatory provisions related to peer-to-peer lending.
Baidu Encyclopedia -p2p
Baidu encyclopedia -B2P