0 1 We still maintain a completely positive attitude towards Hongxinke's donation to charity again. As a company, even if its operating performance and profit are not particularly good, it is willing to spend so much money for the rapid development of charity. This shows how serious Hongxin gerk is in public welfare and how excellent she is in corporate income society. Therefore, from this perspective, regardless of the purpose and significance of Red Star Hongxing Erke, it is worthy of everyone's praise that the company wants to use real money for the rapid development of charity. Therefore, from this perspective, we should also pay attention to the red star Hongxing Erke.
02 may also be a marketing strategy. Secondly, we can see that the donation of Red Star Hongxing Erke caused a fierce reaction in the whole market last year because of the flood in Henan. At that time, a large number of customers began to spend wildly, which led to a substantial increase in the performance of Red Star Hongxing Erke itself. For Red Star Hongxing Erke, this is indeed a special thing, which was unexpected when Red Star Hongxing Erke donated money. However, from the later point of view, Red Star Hongxing Erke used it flexibly.
We can say that for Hong Xingerke, in fact, he has probably entered a state of ideological bondage before, because donations have caused a lot of transactions, so there is an impulse later, that is, he is willing to allocate more funds to charity under similar circumstances, which is also the inevitable trend of the company's current policy choice and marketing choice. Therefore, from the current point of view, choosing Hongxing Erke this time is at least one of the marketing strategies that it must consider.
The enterprises of Hongxing Hongxing Erke have a strong sense of social responsibility. For the current Red Star Hongxing Erke, in fact, they have done a very good job in donation, and the sales market also recognizes the corporate social responsibility of Red Star Hongxing Erke. The biggest problem of Red Star Hongxing Erke is actually relying on its own products, and its innovation and trend chasing power are relatively weak. We can see that when we were crazy last year, Red Star Hongxing Erke was actually carrying out large-scale online marketing, and customers were very willing to buy Red Star Hongxing Erke.
However, the problem is that Red Star Hongxing Erke's own design is relatively weak. After you buy one or two products, you may find that they are all similar when you want to buy them later, so you don't have so much motivation to buy them. As a brand-name shoe, Hongxing Hongxing Erke may really try to improve his design ability and product level. Only in this way can he do charity, be recognized by the market, and be truly transformed into sales of his products. So what do you think of Red Star Hongxing Erke donating another 100 million yuan?