Art management can be divided into music (records), visual arts (museums, galleries, exhibitions, etc.) and performing arts (music performances, dances, dramas, etc.). The work content can be basically divided into several sections, such as production, fund-raising and marketing. I looked through the folders when I was studying art management at new york University and my own Amazon purchase history, and I have the following eight recommendations. They are all the most basic textbooks, all in English, but some are related to the management of non-profit art institutions with new york characteristics, which may not be particularly applicable to other regions. Please choose according to your needs.

environmental category:

1. The economics of art and culture

The author discusses the art market, the pressure faced by art and the possible help of public policies. Because the data in this field is updated frequently, this book can only provide some ideas from the framework.

2. Performing Arts-The Economic Dilemma

The authors Baumol and Bowen talked about the irreconcilable contradictions in the field of performing arts from the perspective of simple economics. It is also a more suitable guide for thinking.

management category:

3. leading roles, 5 questions every arts board should ask by Michael Kaiser, the boss of Kennedy Center for the Performing Arts. His book mainly talks about all kinds of problems encountered by the board of directors, from his own experience to mission and its guidance for each specific work.

4. Governance as leadership: Reframing the work of unprofitable boards

This is a required textbook, which provides a framework and guidance for the relationship between the board of directors and staff.

fund-raising:

5. successful fund-raising for arts and cultural organizations

The authors are Karen Brooks Hopkins and Carolyn Stolper Friedman, who talked about various kinds of fund-raising for non-profit art organizations, including individuals, funds, companies and governments in terms of categories, and including pre-planning, intermediate communication and special activities in terms of processes.

marketing category:

6. invitation to the party: building bridges to the arts, culture and community, which is a must-read textbook. The writer is Donna Walker-Kuhne, who has been the marketing director of the Public Theatre for many years. This book mainly talks about how art institutions attract audiences from different backgrounds. 7. Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences This is also one of the required textbooks. The new edition mainly provides some ideas and opinions from the perspective of marketing strategy and digital media.