ROAD SHOW, from English Road Show, originally meant to promote (stocks, services, products, etc. ) on the side of the road, it later became a general term. The common roadshows of domestic brokers mainly include securities issuance roadshows, brokerage roadshows and research roadshows. The most common roadshow is the research roadshow.

Roadshows of securities issuance, when new shares (and bonds, etc.). ), brokers need to introduce the situation of the issuing company to buyers (generally institutional investors, such as fund companies, insurance companies and other brokers) and answer investors' questions about the offering documents. It looks like a meeting. There are several people sitting on the rostrum, including the chairman of the issuing company, the secretary-general, senior executives, and people from the investment banking department of securities firms. There are a bunch of people sitting below listening to the report.

The roadshow of brokerage business is that stock analysts introduce stocks to individual investors and exchange experiences, which is generally called investor exchange meeting and the like.

Research business roadshows are the most common types of roadshows for securities companies. Such roadshows are large and small, and large roadshows are generally called a strategic meeting. Brokers called a bunch of institutional investors to introduce their research reports. On a small scale, the researcher of the brokerage firm goes to the institutional investor, talks with the investment director of the other party, and recommends one or two stocks or a certain industry.