1. Now there are many new media platforms, such as WeChat Weibo and various self-media platforms. No matter what platform, you should have an in-depth understanding of the platform, and each platform has its own rules, which must be observed after all. Understand the rules of the platform and don't touch the minefield. For example, every platform has sensitive taboos and so on. After a long period of hard work, it is not worthy of the name.
You still need to know which fans you want to attract. The finer the division of labor, the better. Analyze the characteristics of this group of people, give them what they like and push what they like. After a long time, a group of fans will naturally accumulate.
3. To be a new media, it is best to keep the update frequency fixed when to push the content. Usually it's noon 1 1 to 12, and 5: 00 to 6: 00. These two time periods are better. Of course, this is also 100% certain, and it needs to be based on the characteristics of fans.
Can be divided into different time periods, do a test, and choose the time period with the highest reading volume for promotion. The update frequency should also be maintained, preferably every day. Of course, it depends on the actual situation.
4. Although there are many new media, what can really be done well is left behind by big waves and good content. So the operation of new media, the content is the most essential. There are many places worth exploring and thinking about to do a good job. For example: first, hot spots, new media are also media, and new media operators should also have some journalists' thinking, seize hot spots and respond in time with their own brands. Hot spots are good, and wages are indispensable. This can be learned from Du Du. Second, the title, although everyone hates the title party, it is still meaningful to exist. If a good article is buried because of a mediocre title, it will definitely make Bian Xiao angry. Therefore, the title party still needs to be done, and an appropriate title party is conducive to good health.
5. In addition to attracting fans, it is usually more interactive than fans, improving the stickiness of fans, sending some small gifts to fans, improving the stickiness of fans, and also helping the brand to establish a reputation. It's still good.
6. New media is a relatively new industry, because its development time is not long, and many people are exploring it. Therefore, it is also a good way to help you improve the new media technology by adding more exchange groups of new media, paying attention to some professional official WeChat accounts or some big coffee in the industry, and communicating with peers.
7. Summary
Only by summing up experience in time can we have better results. Every time we finish an activity, we should resume it in time and record what new experiences and lessons we have learned in time, which will help improve our ability to operate new media.
The above is the new media operation mode we summarized for you, and I hope it will help you.