What is the cultural industry? In short, cultural products are used as commodities for asset proliferation. It should be said that where there are commodities, there are businessmen who deal in cultural products, but the tradition that gentlemen are ashamed to talk about profits has caused the gap between cultural researchers and commercial behavior since ancient times. The development of modern economy drives intellectuals to go to sea one after another, but most of them are scientific and technological personnel, and humanities and social science workers cannot change careers. They are still immersed in their studies, working hard day after day and paying little attention to the cultural industry.
Since the 1990s, new ideas have been constantly emerging. When looking forward to the 2 1 century, two seemingly contradictory ideas have aroused repercussions in the intellectual circles: one is to hold high the ideal of "cultural China", which is the noblest pursuit of China's cultural construction and has such high hopes for the new century; The other is to emphasize "getting rich by knowledge", thinking that the most profitable thing in 2 1 century is the cultural industry, and humanities and social sciences are no exception. There is no doubt that from the traditional point of view, the former emphasizes righteousness and the latter emphasizes profit, and the two are rarely compatible. However, it is an indisputable fact that the most profitable and noble ideas are based on culture. With the rapid development of open economy and the formation of all-round opening situation, the cultural industry is surging, and it is unstoppable to join hands with cultural research. The debate about when Zeng Er can commercialize spiritual products is still ringing in his ears. As an important part of socialist construction, cultural industry has been recorded in the history of a new generation, which shows that it is facing necessary adjustments in cultural concepts, research themes and research systems. In this way, as soon as the Cultural Research Center of China Academy of Social Sciences was established, it started with the topic of cultural research and cultural industry.
Is this a countermeasure, expedient measure or fundamental measure for cultural development? Is there an inherent trend of joining hands with cultural industries in the development of cultural disciplines? Whether this issue can be incorporated into the discipline construction as a cultural development strategy is an important issue.
Whether it is the spread of "science and technology is the primary productive force" in China in 1980s or the whirlwind of "knowledge economy" sweeping the world in 1990s, science and technology are the driving force of economic development, which is well known. What about humanities and social sciences, another category juxtaposed with science and technology in the knowledge system? Whether it can become the driving force of economic development may not be recognized by people. Although the management between science and technology and humanities has always been valued, disciplines that create systems and civilizations, such as philosophy, literature and history, but are not directly related to production, have been neglected, so that there is almost no place for humanistic knowledge in the concept of "intellectual capital", which is at best only a part of the cultural literacy of scientific and technological personnel. With the loss of humanistic value, humanistic intellectuals are marginalized, so the voice of showing humanistic spirit in scientific and technological achievements is getting higher and higher, especially among humanistic intellectuals. In this regard, many people are cynical, narcissistic and helpless. However, any emotional sigh will not help rational thinking. It is important for the humanities and social sciences workers to renew their ideas, especially the leaders and organizers of scientific work need to grasp the trend of cultural research from the development trend of modern science and adjust the planning and talent mechanism in time. This is the way out for the reform of humanities and social sciences.
Judging from the trend of modern science, the development of natural science is increasingly divorced from people's life experience. /kloc-In the 7th century, Newton discovered the gravity of apples when they fell to the ground./kloc-In the 8th century, Watt invented the steam engine when steam lifted the lid of the pot, all of which were scientific creations inspired by life experience. The development of modern natural science is getting farther and farther away from daily life. Atomic energy, genes and space exploration are all invisible and intangible to the human body. However, the development of humanities and social sciences is getting closer to people's life experience, which is most obvious in China. Poet philosopher and prose philosopher appear among philosophy workers, and readers give such titles to philosophy researchers, which embodies the requirements of philosophy popularization.
Break through the category of political economy, go deep into the field of consumption and circulation, and pay more and more attention to the study of countermeasures and operations. History has also lost its sacred aura of representing saints, moving from the bookshelf of governing the country to the desk of ordinary people. The publication of various social life series has promoted the clothing, diet, weddings, funerals, leisure and entertainment of all sentient beings to an elegant palace, which is an unprecedented challenge to China's humanities and social sciences, which specializes in the laws of social development, the rise and fall of dynasties, great changes and great achievements.
Whether natural science is far away from life experience or social science is close to life experience, the development trend of two poles shows the deepening of human understanding of nature and human itself, and reflects the further development of human power from different directions. Therefore, all artistic forms that help to express human thoughts, feelings and emotions will also be fully developed, including some avant-garde literature and art that can not be generally accepted by China people at present, and will also occupy a place in China in the 2 1 century.
With the improvement of people's living standards and the increase of spiritual needs, cultural products have become a consumption that everyone can enjoy, which has a subtle influence on the quality of the people. Therefore, the life experience that everyone can perceive should become an important content of humanities and social sciences research, which is the social and cultural basis for the rise of cultural industries in the 2/kloc-0 century and an important field for the contemporary development of humanities and social sciences.
However, it is a pity that the research status of humanities and social sciences is far from adapting to the development situation. As far as history books are concerned, the published works on social life are mostly superficial descriptions and mostly confined to ancient times. The research on modern social fashion and lifestyle in China, which is most closely related to real life, is very scarce, and the theoretical research even lags behind. Many leisure monographs published recently are translated into foreign languages, and some topics such as leisure are unheard of in the history of human thought.
Classical writers have many incisive views on social life. Marx regarded "life" as the "first historical activity" of human beings, and further pointed out: "All the real progress in modern historical writing was made when historians went deep into social life from the appearance of political form." Marx gave such a high evaluation of historical works about social life because he always emphasized the change of production mode and production relationship, which in the final analysis is manifested as the change of lifestyle. Man is the subject of life style, and the liberation of man cannot be separated from the change of life style, which is the ultimate goal of productivity development. Therefore, the study of social life is a manifestation of the deepening of historical works.
However, the understanding of this issue in China academic circles started late. First of all, leaders and organizers failed to keep up with this changing academic trend in time. How many topics related to lifestyle and social fashion are there in social science planning today? How strong is the social science fund's support for such projects? How many topics meet the needs of the people? Just as there have been many excellent works on the history of social customs since ancient times, there has been no monograph in the field of historiography since the founding of the People's Republic of China, and people who study such issues are often regarded as heretics. Lack of research accumulation, but quick success, quick success in publishing, how not to reduce such achievements to rough, superficial and simple repetition?
Why do subjects are needed here and people are keen to be left out? According to the past habits, the formulation of plans and the investment of funds are focused on politics and economy, and serving politics is the direction advocated by socialist academics, but we can't just look up and not bow! This kind of reference only for the upper level and not for the readers has almost become the mindset of academic organizers. The arrival of the wave of cultural industry indicates that cultural research results must go out of the old road of "managing mirrors with capital" and return to the people's desks. This is a strategy for the development of cultural research, not a strategy. It's time to adjust how to change passivity into initiative.