Vipshop Finance is a financial service product created by Vipshop. It mainly provides consumer finance and also takes into account investment and financial management services. In terms of consumer finance, Vipshop Finance can provide users with consumption support, installment payment and other services to facilitate users' shopping. In terms of investment and financial management, Vipshop Financial provides a variety of financial products and tools, including a wealth of funds, trusts, insurance and other investment channels, which can meet the different investment needs of users.

The characteristic of Vipshop Financial is to provide personalized financial services to high-quality consumer groups. By connecting Vipshop's massive user data, Vipshop Finance can provide users with personalized and customized investment and financial management solutions, and provide a variety of services such as personal credit loans, installment payments, retail finance and personal financial management to meet users' needs from consumption to investment. Comprehensive financial needs make financial services more inclusive, valuable and credible.

The role of Vipshop Financial in promoting consumption upgrading

The launch of Vipshop Financial will bring new vitality to the Chinese consumer market. As users’ online consumption increases, Vipshop Financial’s promotion will also accelerate digitalization to bring real consumption, promote the integration and update of online and offline services, and further promote the upgrading of the consumer market. At the same time, Vipshop Finance will also bring convenient consumer loans to users, guide users to consume rationally and pursue high-quality life, promote more opportunities and especially innovation and entrepreneurship, and increase the proportion of China's consumption in the evaluation of its economic contribution.