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Why are small and beautiful fund companies popular in 2022?
Why are "small and beautiful" fund companies so popular in 2022?

In 2022, the disclosure of Public Offering of Fund's second quarterly report was completed, and all kinds of fund data were freshly released. Various fund companies have focused on such targets and launched corresponding strategic layouts. So today, Bian Xiao is here to sort out the relevant knowledge of the fund for everyone. Let's have a look!

"East" is the wind, and the fine industry is "Xing"

Dongxing Fund, formerly known as the Fund Business Department of Dongxing Securities Co., Ltd., is wholly owned by Dongxing Securities 100%. It is also the only Public Offering of Fund business entity under China Orient Asset Management Co., Ltd. (hereinafter referred to as "China Oriental") and an important part of China Oriental Financial Services Platform.

Dongxing Fund was established in March 2020. From May, 20021year, the manager was changed and officially appeared in the exhibition industry as an independent legal person. With the rapid development of canoe and small sail, the non-cargo management scale of Dongxing Fund has jumped step by step, increasing by 93.44% at the end of 200212 and 585.63% at the end of June 2022. The total management scale increased from 6.757 billion at the end of 2020 to 32.002 billion at the end of June 2022, with an increase rate of 37.3438+0% and a year-on-year increase rate of 432.33%, achieving a breakthrough in historical scale and comprehensive optimization of product structure.

Be widely favored and firmly grasped.

Due to the excellent performance of its products, various indicators (such as Sharp ratio, income retracement ratio, maximum retracement, etc. ) are more eye-catching and have their own traffic. In the discussion forum of Internet third-party sales platform, many investors are active every day, and the number of people concerned has doubled, from products to fund managers to companies.

Quenching strategy, solid and long-term

Ismail Mohammad, head of the fixed income department of Dongxing Fund and manager of multiple product funds, firmly told us that this is his consistent investment belief and has been implemented. During his tenure, Dongxing Li Xing strictly controlled cash withdrawal, with little fluctuation and strong anti-risk ability.

In his mind, bond investment is scientific and rigorous. He always puts risk control in the first place, strives to create a net increment of every decimal point, and constantly refines his investment strategy in actual combat. At the meso level, according to the change of industry policy or direction, we should pay attention to the change of individual bonds at the same time, conduct dynamic management, make investment judgments in the complicated market information, and strive to improve the scientificity and accuracy of each battle.

In his spare time, he usually relaxes by playing basketball. He believes that basketball and investment are closely related, and they all need to hold on to it all the time. Everyone needs teamwork and collective efforts. Everyone has his own role, and tactics should be guided by the situation. On the court, it is necessary to prejudge people and maintain a balance between offense and defense.

"Just like the Warriors versus Celtic in the NBA Finals, both sides are top professional players, so the peak of the king's showdown is to fight for psychological quality." He simply said that his style is as gentle as jade, which makes him compete for happiness, not for prosperity. Just like a series of products he manages, he has gone so solidly and long-term.

Break the waves, be steady and far-reaching

"Don't change your original intention, go forward bravely, if the day rises, look forward to it", which is Wang Qing, general manager of Dongxing Fund's expectation for the company. With more than 20 years of wealth management experience, she has a deeper understanding of this industry. "The scale is frequently refreshed, and the products stand out in the complicated market. It is the investor's more and more extensive cognition and recognition of Dongxing Fund, which tests the comprehensive strength and strategic planning of the fund company. "She has her own understanding of the company's future blueprint.

It is necessary to closely follow the investment strategy and position the fund manager's "small but beautiful" public offering. Flexibility and innovation are the advantages of the company's rapid development, and it pays more attention to bringing considerable benefits to each holder. Strengthen the company's investment and research strength in the fields of long-term investment and value investment, and make decisive and sustained transformation in non-cargo-based fields.

"I'd rather have a long running water. Don't grandstanding ",pursue the absolute income of products, strictly control cash withdrawal, in the market environment of net financial management, start first, set up financial management substitute products, and concentrate resources on rapid promotion and scale; Gradually set up a series of products such as convertible bonds and high-yield bonds, and constantly improve and enrich the fixed-income product line. For equity products, focus on the development of characteristic index/theme funds and index quantification enhancement funds, and provide distinctive tool fund products; Focus on cultivating and developing the overall investment and research strength, and strive to continuously improve the performance of actively managed stock funds.

We should pay attention to the construction of talent team and build a strong and United investment team. Through the implementation of a series of measures to improve the quality of talents in the whole process of "introduction-education-retention-use", the performance appraisal mechanism is optimized, and the team advantage is planted, thus driving the product performance to be significantly improved.

We should focus on the future development of our work, look forward to the live broadcast of fund e-commerce, and conduct normal live broadcast activities on official wealth ships such as Ant and Tian Tian. Build a professional Internet channel marketing and e-commerce team, build a proprietary IP, continuously deepen the brand building of Dongxing Fund, and help investors enter Dongxing, get close to Dongxing and understand Dongxing. In this way, we will provide investors with quality companion services throughout the life cycle and open a new era of Dongxing Fund's smart e-commerce.

Stable wealth and prosperity are trustworthy.

There is great beauty in heaven and earth, and running water does not compete first. This sentence is used to describe the background color of Dongxing Fund. Far from handing in the papers, the road ahead is still very long, always aiming at the farther future. We are confident that Dongxing Fund will shoulder the trust of more holders in the continuous exploration and cultivation, walk side by side with investors, and strive to let investors share the investment value for a long time. Continue to uphold the feelings and pattern of "stabilizing the wealth of the people", gather the goodwill, warmth and strength of the big wealth management industry into the torrent of the times, drip irrigation to the details, and nourish a wider group of investors.