In order to ensure that the activity goes smoothly, it is usually necessary to prepare an activity plan in advance. The activity plan is a written plan developed after detailed analysis and research of each step of the specific activities to be carried out.
What are the format and requirements for the activity plan?
Below is the creative plan for the 2022 jewelry store Valentine’s Day event that I compiled (5 general articles). It is for reference only. I hope it can help everyone.
2022 Jewelry Store Valentine's Day Event Creative Plan 1 1. Event Time 20xx, xx, xx (Qixi Festival) - xx, xx 2. Event Theme: Roses that Tell Love Words xxxx Jewelry Conveys Your Love 3. Event Background Every Holiday
We love you so much, xx, xx, 20xx (Qixi Festival) - xx, xx are good festivals. Valentine’s Day is an excellent opportunity to express love. The Lantern Festival is also known as the Lantern Festival in ancient times. It is also a festival for couples to meet and watch lanterns to express their feelings to each other. People
At this time, what most people think about is their lover or lover. People will think of sending flowers to their lover or lover, and they will also buy gifts (such as jewelry, cosmetics, etc.), so we cater to this psychology and specially launch novel and unique products.
Gifts - love-talking roses allow people to use love-talking roses to express their love and gratitude to their lovers or lovers while giving gifts, so that xxxx jewelry can be attached with emotional meanings and impress consumers with emotional appeals.
Heart, win with emotional marketing.
4. Purpose of the event 1. Increase the popularity of the store during Valentine's Day through this event; 2. Increase the local popularity of xxxx jewelry brand and seize market share; 3. Further improve the brand reputation of xxxx jewelry to facilitate long-term promotion and sales.
5. Activity content 1. Promotional activities: (1) On xx, xx, publish an advertisement for the event in a local daily or evening newspaper with a circulation of xx, with the theme of "Love Talking Rose xxxx Jewelry Conveys Your Love"; (2) Franchise in various places
Businesses can advertise the event on local TV stations, and can also use subtitles on the TV station during prime time to make detailed advertisements about the meaning of the event, participation details, addresses and phone numbers of local stores/counters.
2. Counter promotion: Anyone who purchases over 1,000 yuan at xxxx jewelry store/counter will receive a "Love Talking Rose". This activity is to enable people to express their love and gratitude to their lovers on Valentine's Day. The main purpose is
Use "Love Talking Roses" to record the love words and sweet words of gratitude that people are usually embarrassed to say to their lover or lover, and then send them out together with the jewelry, so that the lover or lover can get a noble diamond and an emotional spirit at the same time.
Gift.
3. New models on the market: The headquarters will have a series of new diamond jewelry that touch people's deep emotions (mainly the "Promise" and "Shanmei" series) for sale at the same time. Together with this event, they can emotionally impress customers and complement the event.
This "emotional marketing" achieved overall success.
6. Event publicity and promotion (1) Make promotional posters and XX display racks in front of the store, arrange event consultants at the counter and set up event consultation hotlines to facilitate customer inquiries about the series of events; (2) Online promotion: cooperate with local websites to do
Promotional activities such as event advertisements and event news reports should be carried out to "build momentum" in the form of news events; (3) Each franchise partner should pay attention to contacting local newspaper reporters and pay attention to event reporting work, so as to achieve long-term brand promotion and
The purpose of long-term promotion of sales; 7. Activity budget budget 2022 Jewelry Store Valentine's Day Activity Creative Plan 2 1. The theme of the activity "Xinyu Star Wish" borrows romantic stars, makes a sincere wish, and *** with him (her)
Continuing the fate of the previous life.