Nowadays, small and medium-sized enterprises occupy an important position in the whole national economic development and are an important force in economic development. The following is the content of my paper on strategic management of small and medium-sized enterprises, welcome to read for reference!

strategic management of small and medium-sized enterprises 1

Abstract: At present, it is of great significance for major enterprises in China to strengthen marketing strategic management purposefully, so it needs to be valued and analyzed. This article will discuss this aspect, and analyze in detail the important and difficult points of marketing strategic management of enterprises. At the same time, it also analyzes the parts that need to be improved and the parts that should be constantly improved, aiming at laying a solid foundation for better promoting the level of marketing strategic management of small and medium-sized enterprises and making positive contributions to improving the development path of enterprises in the future.

Keywords: marketing strategy management; Research and analysis; Management policy; Small and medium-sized enterprises

Introduction

With the current development trend of economic globalization and the constantly developing level of science and technology, the majority of small and medium-sized enterprises occupy an important position in the whole national economic development in the current work link, and the construction and development of related enterprises are of great value for maintaining social stability and promoting economic construction. In the future development path of enterprises, enterprises should also establish sound development and management objectives in combination with their own characteristics and long-term development strategic needs, and properly use their own value strategies and brand strategies in combination with the needs of market objectives and strategic development, so as to lay the foundation for enhancing the comprehensive competitiveness of enterprises. Therefore, the vast number of enterprises should purposefully enhance the level of marketing strategy management, so that enterprise construction presents a new look.

1. Analysis of the problems and present situation of marketing strategic management

A comprehensive analysis of the problems and present situation of marketing strategic management of small and medium-sized enterprises is the basic link to carry out the follow-up work, so it should be paid attention to and improved purposefully. At present, the development and construction scale and capital of small and medium-sized enterprises have been greatly affected, and the marketing strategic management of the whole enterprise has been limited by many factors, which makes the majority of enterprises encounter many problems. Mainly speaking, there are the following aspects: first, the analysis of the market environment is not clear enough. At present, the marketing activities of the majority of small and medium-sized enterprises are generally unable to accept the environmental impact. At the same time, the marketing activities of enterprises have not taken active and proactive measures, and the attitude of development and construction of the whole enterprise cannot correspond well with the current marketing environment. This situation requires the managers of enterprises to thoroughly analyze the market. Generally speaking, the marketing activities of the majority of small and medium-sized enterprises are completely determined by the subjective opinions and ideas of managers, especially the market environment and market status. The managers of the majority of enterprises fail to analyze the basic conditions and environment of the market, which in turn leads to the marketing activities of enterprises, and finally the work is adversely affected.

In addition, the customers and development goals of the current enterprises are not clear enough. At present, many decision makers of small and medium-sized enterprises do not have a good psychological analysis of product consumers, and they cannot make appropriate adjustments to consumers' consumption behavior, which makes the products and services of the enterprises unclear enough, and ultimately leads to a significant impact on the marketing activities of enterprises. The unclear market target is also an important problem in the process of marketing strategic management of enterprises at present. The unclear market positioning will affect the original fixed consumer groups, which will have an impact on the future construction of enterprises. In view of the fact that the selection of dealers in the whole market is not clear and definite, there are some misunderstandings in the selection process, which is also of great influence on the development of enterprises. At present, many small and medium-sized enterprises have a large product coverage. If they do not have a deep and clear understanding of the market, they will lead to the analysis error of the market situation and financial environment, and at the same time, they will not conduct strict and meticulous review of the relevant dealers, which will also lead to the failure of the evaluation of the whole market, and the audit of the whole working environment and market products will be greatly affected, which will eventually lead to the agency application of enterprises. At present, many dealers have affected the consumer groups of enterprises with inappropriate services and imperfect pricing, which has further hindered their own development. Therefore, based on the above analysis, in the course of enterprise construction and development in the future, we should also strengthen the ideas and principles of related work, escort the long-term construction with a sound working attitude and spirit, and at the same time focus on improving the defective parts in the current work and constantly establish a scientific working system, so that the development of enterprises can present a brand-new situation and lay the foundation for the long-term progress of the future career.

2. Suggestions and countermeasures for marketing strategic management of small and medium-sized enterprises

According to the above comprehensive analysis of the basic situation and existing problems of marketing strategic management of small and medium-sized enterprises in China, we can have a comprehensive grasp of the business situation and development management direction of the majority of enterprises under the current working environment. The following will focus on the improvement and innovation countermeasures of marketing strategic management in the future, so that the development of enterprises can better adapt to the changes of environment and economic market and promote the stable and healthy development of enterprises.

1. Establish a correct marketing culture within the enterprise

The key to cultivating innovative marketing culture is to establish scientific, reasonable and effective corporate values. In fact, values are the source of motivation for employees' spirit, which plays an important guiding role in the business behavior of enterprises. Through innovative marketing culture construction, we can cultivate values that are suitable for the survival and development of small and medium-sized enterprises, and make them recognized by all employees, and then form a centripetal force and cohesion, consciously abide by the rules and regulations of enterprises and carry out creative work.

2. Create a high-quality marketing strategic management team

Change ideas, break free from the shackles of selecting talents from within, and establish a? Eyes outward? Awareness of talent recruitment. Secondly, high-level marketing lecturers are hired from relevant institutions of higher learning, training institutions, consulting companies or government departments to train marketing personnel in knowledge and skills in market research, market development, customer management, channel management, promotion and marketing, advertising, public relations and negotiation, so as to comprehensively improve the quality and ability of small and medium-sized enterprise marketing personnel.

III. Conclusion

Generally speaking, the development and progress of current enterprise marketing strategy management cannot be separated from the comprehensive improvement and centralized improvement of the work, so enterprises should strengthen their thoughts and beliefs and make continuous efforts to achieve long-term goals. To sum up, based on the comprehensive analysis of the basic scheme and countermeasures of the current marketing strategy management of small and medium-sized enterprises, this paper discusses the problems that should be paid attention to in the construction process of related enterprises from a practical point of view, and at the same time, through the analysis of the basic situation of the present situation and problems, aims to establish a correct idea for the construction of enterprises, establish an appropriate direction for the long-term development of enterprises, and then make the development goals of enterprises clear, so that enterprises have clear ideas in the future development process, and then truly establish a correct idea for the construction of enterprises.

references:

[1] Chen Wenling. New progress in establishing a modern market system ―― a brief account of China's improvement of the modern market system since 1998 [J]. Business News and Business Economics, 23(3).

[2] Wang Junsheng. Marketing decision-making under the condition of knowledge economy. Basic plan of marketing strategy management for small and medium-sized enterprises [J]. 21(6).

[3] Liu Hongshen, Yu Kunzhang. Knowledge marketing-the marketing concept in the era of knowledge economy [J]. Journal of Beijing Technology and Business University (Social Science Edition), 21(6). Strategic management of small and medium-sized enterprises 2

On the technological innovation strategy of small and medium-sized enterprises in China

Small and medium-sized enterprises have always been. In all countries of the world, small and medium-sized enterprises are an important part of the national economy. Technological innovation is the key factor to promote the development of small and medium-sized enterprises, and the technological innovation ability of small and medium-sized enterprises in China is still very weak because of their late start. At present, the state attaches great importance to the development of small and medium-sized enterprises, and has successively issued measures such as "Guiding Opinions on Financing Guarantee Loan System for Small and Medium-sized Enterprises" and "Implementation Measures for Venture Funds for Small and Medium-sized Enterprises in Science and Technology". Therefore, how to improve the technological innovation ability of small and medium-sized enterprises and enhance their competitive strength is a realistic choice to promote China's economic growth.

1 The present situation and difficulties of technological innovation of small and medium-sized enterprises in China

According to the development of small and medium-sized enterprises in China, the total number of small and medium-sized enterprises has exceeded 1 million at present. Among industrial enterprises, small and medium-sized enterprises have accounted for 99.7% of the total, accounting for 6% of the national industrial output value and 4% of the national industrial enterprises' profits and taxes. Small and medium-sized enterprises (SMEs) are an important way to solve the employment demand and the basic force to activate the market. According to a survey in Jiangsu Province in 1997, more than half of the workers laid off from large and medium-sized state-owned enterprises were re-employed through township enterprises, individual and private enterprises and self-employment. At the same time, small and medium-sized enterprises are an important source of technological innovation. However, from the reality, there are still many constraints and difficulties in the technological innovation of small and medium-sized enterprises in China.

1. 1 The organizational system of enterprises restricts the technological innovation of small and medium-sized enterprises. Internationally, the success rate of small and medium-sized enterprises in technological innovation is higher than that of larger enterprises. This is because the technological innovation of small and medium-sized enterprises is mostly market-driven, that is, technological innovation activities are carried out according to the needs of customers. Its main goal is to maximize profits. Therefore, the flexible mechanism of small and medium-sized enterprises is very conducive to technological improvement and the transformation of technological achievements into real productive forces. However, due to historical reasons, 7% of China's scientific and technological personnel are concentrated in universities and research institutes, and the proportion of technical personnel in small and medium-sized enterprises is very small, which has not been paid enough attention to in technology development and technological transformation. Taking small and medium-sized enterprises in Henan Province as an example, it is mainly manifested in the following aspects.

1. 1. 1 fragmentation, complicated institutions and disjointed Industry-University-Research. By 1996, there were still as many as 3 scientific research institutions at or above the county level in Henan Province. Too many scientific research institutions are separated from enterprises, which is not conducive to the combination of Industry-University-Research, and the scientific research funds and forces cannot be used centrally, resulting in a general waste of scientific and technological investment, which leads to many basic, key and universal production technology problems that cannot be solved, which directly restricts the speed and process of technological innovation. The fetters of the subordinate relationship with departments and industries as the core have set up layers of obstacles to the optimal combination of science and technology system structure and the establishment of modern enterprise system, which has made the integration of scientific research units and enterprises encounter insurmountable institutional difficulties.

1. 1. 2 The construction of pilot institutions is slow, and the bottleneck problem of achievement transformation is still outstanding. The construction of pilot institutions, personnel training, equipment, energy and raw material supply, and scientific and technological service guarantee is slow, and the measures are not effective, and the policy implementation is not in place. As a result, the development of pilot activities as the core mechanism of achievement transformation is slow, and it is still one of the weakest links, and the bottleneck problem of achievement transformation is still outstanding.

1. 1. 3 many backward technologies and traditional technologies belong to obsolete and restricted technologies. Low technical level directly leads to low product grade, poor quality, serious consumption and waste, and environmental pollution. Take township enterprises as an example. Since 1996, the province has been shut down. There are more than 17,3 township enterprises.

1. 1. 4 There are few applicable technologies, especially patented technologies and high-tech technologies, which are basically applicable technologies among the small and medium-sized enterprises with fair benefits in this province, and the emerging and high-tech technologies such as electronic information technology and biotechnology account for a small proportion.

1. 1. 5 The level of technology and equipment is backward. The average fixed assets of small and medium-sized industrial enterprises with independent accounting at township level and above in this province is only 41, yuan, and the level of technology and equipment is also relatively backward. Some small and medium-sized enterprises in towns and villages basically still belong to the manual workshop production mode.

1. 1. 6 inability to carry out technological transformation, technological development and innovative technological transformation is seriously insufficient, and the investment growth rate has dropped year by year, from the eighth five-year plan? During the period, the average annual increase was 34.1%, falling to the ninth five-year plan? During the period, the average annual rate was 17%, and it dropped to 9% in 1997. Although this is the case in one province, it is estimated that the situation of small and medium-sized enterprises in other provinces is not optimistic or even more pessimistic. In addition, the vast majority of small and medium-sized enterprises' technology development expenses and depreciation extraction ratio are at a very low level, and even some enterprises do not extract at all, so they can only eat leftovers? Situation, it is difficult to talk about technology development and innovation.

1. 2 the economic strength of quality of enterprise and enterprises affects technological innovation

after years of development, the production and operation of state-owned small and medium-sized enterprises are in trouble, with outdated equipment and excessive staff, and most of them are at a loss. Non-state-owned small and medium-sized enterprises are mainly township enterprises, and the proportion of high-tech enterprises is small. From a national perspective, the regional distribution is also uneven, with the southeast being more developed and the mainland relatively backward. But in general, family business? Enterprises with friends and relatives? For the mainstream. Compared with large enterprises, there is still a big gap in the number, quality and level of engineering and technical personnel. Some technicians are often busy with daily technical work, so it is difficult to carry out technological innovation independently. At the same time, due to the influence of economic strength, the expenditure of most small and medium-sized enterprises on technological innovation is far from the level of 1 5% of sales revenue stipulated by the state, which seriously restricts the technological innovation of small and medium-sized enterprises. According to our investigation in Nanyang City, Henan Province, the proportion of technicians with technical secondary school education and those with college education or above in township enterprises in this city is only 1.42% and 9.75%, while the proportion of employees with junior high school education or below is as high as 69%, and the proportion of technology development expenses in sales revenue is only about 1%, which is not conducive to the technological progress of small and medium-sized enterprises.

1. 3 government policies, market environment and other factors also restrict the technological innovation of small and medium-sized enterprises. Due to China's long-term planned economic system, the previous state investment in technological transformation was almost concentrated in large and medium-sized state-owned enterprises, and insufficient attention was paid to the technological transformation of small and medium-sized enterprises. So that some small and medium-sized enterprises with potential, rapid development and high technology content can not grow healthily, specifically, in the following two aspects:

1. 3. 1 Insufficient capital investment, taking Henan Province as an example, the eighth five-year plan? During this period, the total amount of funds raised for scientific and technological activities in Henan Province totaled 1.598 billion yuan, and in addition, it did not exceed 14.28 billion yuan in 1996. The total amount actually used was 9.463 billion yuan and 12.63 billion yuan respectively. Three scientific and technological expenses mainly used for the transformation of scientific and technological achievements? During the period, the accumulated amount was only 4 99 million yuan, plus 19.