Course background: The era of pure customer growth bringing about business growth has passed. The activation of existing customers, the deep exploration of the value of mid-to-high-end customers, and lobby event marketing attract customers to increase customer loyalty and contribution, and "win in the lobby"

"Winning in the lobby" and "positional marketing" have become the magic weapons for each bank to win.

Hall marketing is an important source of improving outlet efficiency.

There is a huge business space for the hall's customers, and it is the responsibility of all the hall's employees to take the initiative to market customers.

Once an opportunity is opened, the probability of transaction will flow out like water from a faucet that cannot be turned off.

Use different hall marketing strategies in different cycles to make hall marketing performance prosperous all year round.