Jane loves to do something about pasture construction. According to the data, Pucheng Animal Husbandry Chengde Co., Ltd., with Jane Eyre's parent company Guangzhou Pucheng Dairy Co., Ltd. as the controlling shareholder, was incorporated on February 22, 20021year, and its business scope involved dairy farming and sales, milk procurement and sales, and agricultural technology promotion. The registered address is located in Yuershan Ranch, Fengning Manchu Autonomous County, Chengde, Hebei Province, which is 0/00 km away from Pucheng Fengning Factory/KLOC. It is reported that Pucheng self-built ranch will start producing raw milk in May 2022.
In less than a year, Jane Eyre has raised a total of 654.38+0.2 billion yuan. In April, 2020, Jane Eyre received a series of financing of 400 million yuan, which was used to build a factory (Fengning, Hebei). It is expected to be put into production in April this year, when the production capacity will cover more than 100 cities in Northeast China, Beijing-Tianjin-Hebei and Lu Yu.
Different from normal temperature milk, pasteurized milk refers to milk made from fresh milk by pasteurization. Because of the low sterilization temperature, pasteurized milk contains more nutrients, such as immunoglobulin and lactoferrin. According to the data of China Industrial Information Network, the domestic pasteurized milk market was 34 billion yuan in 20 19, up 7.3% year-on-year, and the compound growth rate reached 9% from 20 15 to 20 19.
Although the market prospect is broad, the pasteurized milk market in China has entered a white-hot stage. The data shows that Bright Dairy, a local veteran dairy company, ranks first in the national pasteurized milk market with a share of nearly 40%. Other pasteurized milk brands are mainly scattered in various regions, such as Sichuan New Hope, Beijing Sanyuan, Liaoning Huishan and Heilongjiang Wandashan.
In addition, Mengniu and Yili, the two leading dairy enterprises, are gradually entering the pasteurized milk market after solving the national milk source layout. According to the data, Mengniu established the fresh milk division in 20 17. From June 2065438 to June 2008, Mengniu Fresh Milk Division held a new product launch conference and launched three sub-brands: Mengniu Fresh Yeast, which focuses on high-quality fresh milk, and brand fresh factory, which has been put into production. In addition, the brand "Bagot" of Ilex Pasteur fresh milk has also started to operate in Harbin.
Song Liang, a dairy expert, said that low-temperature milk is still in a good growth stage. The advantage of Jane Eyre's extension from yogurt to pasteurized milk is that it focuses on the concept of freshness and zero addition and has accumulated a certain brand reputation. However, the production of real pasteurized milk requires high milk sources. At present, Jane Eyre's self-built pasture is still in its infancy, and the competition in pasteurized milk market is fierce. Jane Eyre hardly has a place in the market.