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Shangpin Jinsheng: Half is fire and half is water.
Jinsheng (Shangpin 200) is a new cigarette product launched by Jiangxi China Tobacco Industry Co., Ltd. on June 5438+065438+ 10, 2009. At present, it has been listed in Nanchang in large quantities, and it is quickly favored by consumers because of its high fragrance, mellow taste and herbal decoking. Shangpin Jinsheng detonated a "demarcation point" and formed a phenomenon of "half fire and half water".
"Half is fire": Tobacco companies and retailers are in a hurry, pressing for more supply. They are waiting for "fire". "Half of it is water": At the scene where the alcohol and tobacco cabinets in honker Long Shopping Mall were exchanged for lottery tickets, many consumers queued up. They all smiled and actively participated in the activity of "Shangpin Jinsheng welcomes the Spring Festival" to give back to consumers' empty boxes ",which was like a flood and the momentum was very strong. The west wind is spreading eastward, and "personality publicity" is the main theme of our life. I am natural, I am healthy, I am sunny, I am very different ... Personality gives us more choices, and so does Shangpin Jinsheng, which is the reason why "half is fire and half is water".
Top works ignite the fire of enthusiasm.
"Only by careful carving can it be called the top grade". The high-quality golden sage is a masterpiece carefully created by allan davis (the world's first top perfumer).
High-quality tobacco leaves from Zimbabwe, Virginia and China, Yunnan-Guizhou Plateau, have been aged for three years in the natural aging cellar of tobacco leaves in the west of Wuyishan, Fujian. The top-grade tobacco leaves carefully selected from these tobacco leaves have made Shangpin Jinsheng's "natural original fragrance"; Pure natural flavors and fragrances extracted from prunes in California, USA, endow Shangpin with natural fruit fragrance.
Jiangxi Zhongyan applied the "fog steaming therapy" of traditional Chinese medicine, and added the essence of various active substances extracted from Chinese herbal medicines and other natural plants to Jinsheng, which not only achieved the purpose of reducing harm, but also added some unique effects. After testing, the tar content of Shangpin Jinsheng is lower than 10mg/ tablet. "High aroma, low harm and mellow taste" has become the quality personality of Shangpin Jinsheng, and "aroma 100, harm reduction 100" has become a powerful endorsement of Shangpin Jinsheng brand.
While consumers feel the inner quality of Shangpin Jinsheng, they also can't put it down. Shangpin Jinsheng small box is made of gold, with a wavy grid pattern, an abstract and beautified tobacco decorative pattern in the middle, a Jinsheng logo in the middle, and a Shangpin chapter full of China's calligraphy charm below. The whole package is a combination of classicality and fashion, which exudes a new aesthetic style in a profound cultural atmosphere. "Top-grade works" are destined to be the focus of consumers' attention. Shangpin Jinsheng's personality style of "high fragrance and mellow fragrance, herbal frying and rhyme packaging" can ignite the "fire of enthusiasm" of consumers in a short time, which is also reasonable.
Rewards triggered a wave of love.
Shangpin Jinsheng is a new product tailored for Nanchang consumers, and it is a high-value high-end cigarette that gives back to Nanchang consumers. Before its birth, Nanchang Tobacco Company and Jiangxi Zhongyan Industry Co., Ltd. deepened industrial and commercial cooperation, gave full play to their respective market resources and scientific research advantages, and jointly developed and developed one year later. This is the first reward of Jinsheng brand.
On the occasion of the Spring Festival this year, the "Shangpin Jinsheng welcomes the Spring Festival" empty box exchange and feedback activity jointly organized by Jiangxi China Tobacco Marketing Center and Nanchang Tobacco Company was successfully launched on 1 month 18 this year. As long as consumers collect the whole package of "Shangpin Jinsheng" (10, 30, 50, 100), they can redeem the corresponding amount of shopping vouchers at the designated exchange points of Jiangxi Zhongyan (that is, the tobacco and alcohol counters of Hongkelong Shopping Mall in all districts and counties under the jurisdiction of Nanchang City). The whole activity will last for three months. With the development of the activity, there is a lively scene of queuing in the tobacco and alcohol cabinet of honker Long Shopping Mall every day, which has never happened before. After the event, a lottery will be staged later, and consumers who participate in the event will have the opportunity to get unexpected surprises. This is the second award of Jinsheng brand.
The rewards are endless. Since the establishment of 16, "Jinsheng" brand has always carried out the industry mission of "serving the country, repaying the society and making more contributions". From 1996, Nanchang Cigarette Factory, a subsidiary of Jiangxi Zhongyan Industrial Company, donated money to Jinsheng Hope Primary School. In 2003, it began the activity of "Jinsheng Helping Students", and in 2007, Jiangxi Zhongyan made a charitable donation to the whole province. June 5438+October 2009 10, Jiangxi Zhongyan donated another 300,000 yuan to set up a "charity sunshine class" in the middle school attached to Normal University. 2065438+ 10/On October 29th, Jiangxi China Tobacco Administration organized the "Charity Donation Day". Organ 1 16 people * * * raised a donation of 8740 yuan, all of which were handed over to Jiangxi Charity Federation for serious illness relief of children from poor families in urban and rural areas, in order to express the wish of "sending warmth with love and prolonging life". It is precisely because of "Jinsheng"' s return for many years that Jinsheng won the "Top Ten Caring Brands of China Tobacco" at the 2008 China Tobacco Caring Brand Awards Ceremony with the theme of "Harmony and Responsibility" held at the end of 2008. In the first charity "Double Ten" selection activity held in Jiangxi Province in 2008, Jiangxi China Tobacco Industry Company won the title of "Top Ten Charity Units in Jiangxi". It is precisely because "Jinsheng" has a golden heart to repay the society and consumers and its many years of returns that consumers have further strengthened their trust in "Jinsheng" and showed great love in front of a new product-Jinsheng (Shangpin 200), forming a new love tide.