/kloc-In the middle of the 0/9th century, with the decline of the minimum living wage theory, a new wage theory-wage fund theory began to appear. The representative figure of wage fund theory is John Mill, a British classical economist (1806- 1873).

The theory of wage fund means that workers' wages are governed by the law of population, and workers' wage level and living conditions change with the increase or decrease of workers' population, while the labor fund believes that the happiness and wages of the working poor depend entirely on the workers' population. The main points of this theory are as follows: first, wages are not determined by means of subsistence, but by capital. Second, after the wage fund is determined, the wage level of workers depends on the number of workers. The policy significance of the discovery of wage fund theory lies in theoretically explaining the relationship between wage growth of workers and labor production efficiency.

The concept of wage fund theory

John Mill believes that under the condition of a certain total capital of an enterprise, wages depend on the number of labor force and the relationship between the capital used to purchase labor force and other capital; The capital used to pay wages is a wage fund that is difficult to change in the short term.

Nassau William Lao, a British economist, revised this theory in the middle of19th century. He distinguished monetary wages from real wages, and denied that wages depended on the part of total capital used to pay workers. He believes that wages should be the part of the products and services produced that are distributed to workers. The amount of wage fund depends on two factors: one is the production efficiency of workers who directly or indirectly produce products and services; The other is the number of labor employed directly or indirectly in the process of producing these goods.

According to this theory, in any country, the funds used for wages in the short term are limited. This fund is a part of capital, and the rest is used for depreciation of fixed assets, expansion of reproduction investment and payment of management fees. Salary funds are distributed among all employees, so the total salary of employees cannot exceed the number of salary funds. This theory also means that only when the capital increases or the number of employees decreases can the general wage level of employees rise.

What are the research ideas, research contents, key difficulties, research methods, basic viewpoints and schools of China's securities investment fund marketing theory and strategy?

Since last year, China began to vigorously promote the development of open-end funds, taking the development of open-end funds as the mainstream form of fund development. The formation and development of open-end fund is an important institutional innovation in the development history of China securities investment fund industry. Strengthening marketing ability is one of the biggest challenges faced by fund management companies in China today. Marketing ability has become the main symbol to measure the core competitiveness of a fund management company. It can be said that the fund industry is in an era that needs marketing strategy most and lacks suitable marketing strategy most. In the early stage of the development of open-end funds, in order to ensure the healthy and smooth growth of funds, it is very important for fund management companies to do a good job in marketing besides striving to obtain steady income in operation, and the most critical issue is the selection and formulation of marketing strategies. Based on the traditional marketing theory and foreign mature market experience, this paper analyzes the open-end fund market in China, and puts forward some opinions and suggestions on the market segmentation, product and market positioning and 4P marketing combination strategy of fund management companies that have or will launch open-end funds at present, so as to provide more ideas for the issuance and sales of new funds and the marketing of other financial products in the future. This paper first introduces the development of open-end funds at home and abroad, analyzes the problems existing in the marketing of open-end funds in China, summarizes the main contents of open-end fund marketing from the perspective of marketing theory, and puts forward basic strategies such as market segmentation, market positioning and marketing mix. Secondly, combined with foreign experience, the marketing strategy of open-end funds in China is analyzed in detail from four aspects: product, price, channel and promotion. Finally, this paper makes an empirical analysis of the influencing factors of the initial issuance scale of open-end funds in China.

Wage theory: the general name of all theories that study wages.

Five theories of wages:

(A) the early wage theory:

(1) theory of survival wage (proposed by Quesnay Dugel and comprehensively discussed by Adam Smith and david ricardo) (wage is the "natural price of labor", which includes not only the living expenses of the workers who can survive, but also the living expenses needed to continue their descendants without increasing the overall number of workers);

② wage fund theory (the level depends on the ratio between the number of wage funds and the population)

(2) marginal productivity wage theory;

(3) the theory of balanced supply and demand wage (Marshall pointed out: wage is the price when labor supply and labor demand are balanced.

(4) wage negotiation theory (the wage level in the labor market depends on the strength comparison between employers and employees in the market).

(5) Wage sharing theory (Martin Weizmann: Employees' wages are no longer fixed according to working hours, but a system that links employees' wages with some indicators that can properly reflect the operation of enterprises. This is to link the interests of employees with the operating efficiency of enterprises.

Attachment: the concept of salary

The so-called salary refers to a certain amount of money paid by the employer as labor remuneration after the laborer completes the prescribed labor tasks.

Narrow sense: refers to monetary wages excluding welfare; Broad sense: the general term for various forms of labor remuneration (such as hourly wages, piece-rate wages, bonuses, allowances, subsidies and employee and personal benefits).

Broadly speaking, the labor income (including monetary income and non-monetary income) of non-employees (such as self-employed and farmers) also belongs to the category of wages.