Jiangxi is a province surrounded by mountains on three sides, with only the Poyang Lake Plain to the north. It is located inland, with Hunan on the left and Zhejiang on the right. Both sides are developing well, but Jiangxi's development is a bit unsatisfactory.

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Someone once joked that Jiangxi would not be able to develop unless the entire southeastern area was submerged. But it was in such a small county in Jiangxi that a 29-year-old rich man with a fortune of 4.5 billion came out.

When it comes to milk tea, what comes to mind first?

Is it Coco, Gu Ming, or Yihetang?

Among the milk teas, the most friendly one is “Mixue Bingcheng”.

There is also a popular song about Michelle Bingcheng on a recent short video platform, "You love me, I love you, Michelle Bingcheng is sweet." Friends who often surf can also see this song

Dude, even Mixue Bingcheng doesn’t despise you for being poor, so don’t despise others for using poor materials.

1. Nie Yunchen’s background What I would like to introduce to you today is not “Mixue Ice City”, but the “Hermès” in the milk tea world – Heytea.

As we all know, the price of Heytea is much more expensive than that of ordinary milk tea. Even such an expensive price cannot stop people from loving it. So what is the reason behind the success of Heytea?

Let’s take a look.

As a city and special economic zone with the largest concentration of young people, Shenzhen has brought together many resources that other cities cannot compare with.

Many young people have realized their dreams and prospered in Shenzhen. Not only are the familiar Tencent companies here, but also many banking empires such as China Merchants Bank are here.

As a member of the post-90s generation, Nie Yunchen, with his persistence and hard work, finally carved his own path in the business world where there are many strong people. He founded his own milk tea chain group in Shenzhen, thus earning a lot of money.

Man Bo Man, but what is less known is that he is just a junior college student.

Seeing this, I believe many people will say "reading is useless" again, but is reading really useless?

No, there may only be one in ten people who make a lot of money without studying.

There are always a few people who are good at studying but live a bad life. If studying is really not the right path for you, you can learn a skill to support yourself.

Nie Yunchen was born in an ordinary peasant family in Jiangxi Province in 1991.

As we all know, farmers depend on God for food. When the weather is bad, it directly affects crops. In this case, the general situation of farmers' families is relatively poor, including Nie Yunchen's family.

Nie Yunchen's parents knew that they could not make a lot of money as farmers, so they went out to work when Nie Yunchen was very young. This may be because of the low level of education in rural areas, or because Nie Yunchen himself does not like to study, and his academic performance is not very good.

I managed to survive elementary school and reached junior high school, but before I graduated, I dropped out of school and followed my parents to work in Guangdong.

When he first came to Guangdong, he was still curious and excited about the big city, and his eyes were still bright. Unfortunately, he soon realized the reality. In Guangzhou, you either have a high degree of education or you have a certain talent.

An extraordinary skill. If you don't have both, you can only do the cheapest and lowest level job.

Under such circumstances, Nie Yunchen had no choice but to return to school and pick up books to study again. After a while, he found that his foundation was too poor. However, he was not discouraged and began to study hard. As a result, he was admitted to a vocational and technical college.

Although it is not a university, this is the best result.

2. Opening a milk tea shop After graduating from college, he started working again, but he repeatedly encountered obstacles. In desperation, he decided to start a business to make a living and opened a mobile phone repair shop.

Smartphones were not yet popular at that time, but everyone with money would have a mobile phone or PHS in their hands, and the market was still vast.

It's a pity that Nie Yunchen didn't choose a good store location when he opened the store. It was in a very remote corner. Not only were there few people in the store, but there was no customer flow nearby, so he was frustrated again.

Fortunately, frustration turned into frustration, and Nie Yunchen did not lose hope for tomorrow. As the saying goes, "The aroma of wine is not afraid of the depth of the alley." In order to expand his business, he came up with a good way to attract customers who buy mobile phones in his mobile phone store.

, you can enjoy services such as free updates and flashing. With this unique service, his store will soon be visited by people, and after a period of time, he will earn the first pot of gold in his life.