1992 the people's bank of China document No.336 approved the establishment of BOC gold bank. After 28 years of operation and development, there are more than 300 chain retail stores in China. China Gold Bank has continuously expanded its horizontal diversified business model, and made strategic layout in the upstream and downstream of the gold and jewelry industry and related industries in China, including wholesale and retail channels, intelligent manufacturing, supply chain finance and wearable devices. And gradually become an excellent platform-based enterprise. We should continue to focus on brand positioning, constantly develop and design products that meet the needs of the market and consumers, and constantly enhance the competitiveness of the brand through the traditional+innovation+intelligent manufacturing brand marketing method to meet the aesthetic requirements and emotional demands of consumers.