The predecessor of Fugui Bird

In p>1957, Lin Heping, CEO of Fugui Bird, was born in Changfu Village of Shishi. His family was poor and he dropped out of school at an early age. In order to help his family tide over the difficulties, young Lin Heping did many chores. Honed the spirit of hard work.

in p>1976, in line with the national policy, there was an agricultural cooperative in the village, in which he worked for 6 years, responsible for management and finance. With this experience, he is good at expression, has leadership and is very wise in making decisions. So in 1982, he was recommended as the director of the agricultural society.

in p>1984, the state formulated a major policy of reform and opening up, and Shishi also responded positively. Together, we founded the shishi city Tourist Souvenir Factory, which became the rich bird.

At first, the tourist souvenir factory was invested by all people, and it raised 4, yuan, which was not a small sum at that time. Lin Heping, together with his more than ten cousins, is a boss and has to work, and only a few dozen workers are hired.

the products produced by such a small factory can't sell at high prices, which is 18, miles worse than those of big brands. At that time, many people had many ideas and different opinions, so it was difficult to develop in a planned way. After five years, many people quit when the factory was depressed, and finally only Lin Heping, Lin Heshi, Lin Ronghe and Lin Guoqiang were left.

in p>1989, four brothers elected Lin Heping as the decision maker and established the Fugui Bird brand, whose main product was men's leather shoes. The rich birds developed rapidly

The rich birds ushered in a great opportunity in the first year of its establishment. In 199, it received tens of thousands of orders from the former Soviet Union. At this time, the factory was still very humble, and the number of workers was small. However, this seemingly endless order made Lin Heping successfully deliver the goods, both in quality and quantity. This provides sufficient funds for the subsequent development of the factory.

In p>1991, shishi city Tourist Souvenir Factory was successfully transformed into shishi city Fulin Shoes Co., Ltd. In 1992, eight wholly-owned subsidiaries were developed. When the brand Fugui Bird became famous, counterfeit goods emerged in an endless stream. In order to prevent counterfeit goods from being copied, Lin Heping tried many ways to finally make Fugui Bird brand gain a firm foothold in the market.

in the early days of the company's establishment, there were no similar well-known brands occupying the market in China. Fugui Bird developed rapidly, occupying a large market share, establishing many offline stores and creating national brands.

It is difficult for an enterprise to develop smoothly. In 1997, many enterprises all over the country imitated the model of "rich birds" and rushed to develop, and the competition in footwear industry intensified. Although Fugui Bird is the earliest famous brand, it is difficult to ensure that it is in the leading position. Therefore, Lin Heping made a new decision.

The main direction of Fuguiniao's original development was men's casual shoes. Now Lin Heping has decided to enter the women's shoes industry, produce middle and high-grade women's shoes and expand the footwear business. Facts have proved that his choice is correct. At that time, there was no such brand of women's shoes in China, so the rich bird once again preempted the market.

In the next few years, Fugui Bird developed smoothly, and was re-elected as the "King of Real Leather Shoes in China" for three times from 1998 to 22. In terms of quality, it has obtained the double certification of ISO9 quality system and product quality, and has been recognized as a well-known trademark in China. Lin Heping's insistence on the shoe industry

The success of the rich bird didn't happen overnight, all of which originated from the correct leadership of Lin Heping. In the early 199s, many people devoted themselves to potential industries such as real estate. Lin Heping didn't follow the footsteps of others, but insisted on developing his own shoe company.

at first, the brand of Fugui Bird was the result of his hard work to earn money and live a good life. Later, he had succeeded in living a stable and prosperous life, but he still couldn't let go of the brand of Fugui Bird. At this time, the brand of Fugui Bird seemed to be the crystallization of his hard work, which was his initial heart.

With the rapid development of the times, the original shoe factory has been gradually eliminated. Lin Heping realized the importance of changing the mode of production and the power of knowledge and technology.

His enterprise has gradually cultivated a strong talent team. Most of these employees started from the grassroots level step by step, accumulated rich experience while mastering knowledge, and finally became outstanding.

Lin Heping is very diligent in cultivating and retaining talents. Fuguiniao Company has always adhered to the people-oriented thought, and its staff management is very humanized, and its employees' welfare benefits are good. Every year, it spends tens of millions just to provide accommodation for employees.

This kind of treatment relieves a lot of pressure on many people at work and improves employees' satisfaction, so Fugui Bird Company never worries about not recruiting employees.

Lin Heping is an entrepreneur. The reason why an entrepreneur is called an entrepreneur is that he does not forget to repay the society while earning profits. Since 2, it has donated tens of millions of dollars to education and charity in the name of the rich bird enterprise, and has also actively provided help to enterprises developing in Shishi to promote the development of enterprises.

among the 8 richest people in the hurun rich list in p>27, Lin Heping and his four brothers ranked 128th, worth 5 billion yuan. This is equal to Ma Yun at that time.

Until 213, the development momentum of Fugui Bird was excellent, and its net profit increased rapidly. The company invited women's volleyball coach and Lu Yi as spokespersons. Also in this year, Fugui Bird Co., Ltd. was officially listed in Hong Kong, and few shoe companies were able to go public. Fugui Bird's success was obvious. Fugui Bird went bankrupt

Since p>215, Fugui Bird's sales decreased and its net profit decreased by 13.9% year-on-year, which was the beginning of Fugui Bird's bankruptcy. Rich birds have been developing physical stores, and there are stores all over the country. In recent years, e-commerce platforms have developed rapidly, and online shopping has quietly emerged. People prefer this shopping method, and the sales of physical stores are naturally not as good as before.

by 216, some of the rich birds' physical stores have closed. In 218, some workshops of Fugui Bird were shut down, and the total cost of inventory backlog reached 3 million yuan.

Faced with this situation, Lin Heping initially made various decisions, set foot in the children's clothing industry, sold products on the e-commerce platform, and established relevant talent teams for this purpose.

in addition, he has made extensive investments, involving finance, real estate and mining. However, these did not meet Lin Heping's expectations. His investments in other fields failed one after another, especially in the financial industry, which not only failed to alleviate the corporate crisis, but also left the rich bird enterprises in debt.

On August 26th, 219, Fuguiniao Co., Ltd. declared bankruptcy. The bankruptcy of the rich bird is not simple, and the foreign debt owed by enterprises is as high as more than 3 billion yuan. Financial institutions such as Tianhong Fund and Shenwan Hongyuan, which have transactions with them, have all lost huge sums of money. However, the bankruptcy settlement rate of Fugui Bird is unusually low, only 2.5%.

The rich bird enterprise proposes to repay the debts with vouchers, and the creditors use vouchers to exchange goods in physical stores. This solution is hardly satisfactory. Because the relevant creditors do not have such a big demand for leather shoes, even if they are allocated to each employee, one person can be allocated 2 pairs of shoes.

In addition, with the poor management of enterprises, physical stores have also closed. It is also a troublesome thing to exchange money in physical stores.

As Fuguiniao enterprise is an industrial company, a large amount of funds are accumulated in products. The liquidity of rich birds accounts for 95%, and the continuous expansion and development of enterprises depends on the high turnover of cash flow. Most of the funds are tied to the goods, and a small amount of funds can only be put in and out when investing, so there is no room for change in the environment faced by the rich birds.

after the bankruptcy, the rich bird was sold at the third auction on October 28, 219. Hong Dingchao, an entrepreneur, photographed the rich bird enterprise and spent 234 million yuan. Nowadays, the rich bird brand in the market is still developing, but the leader is no longer Lin Heping.

Fuguiniao Co., Ltd. experienced ups and downs in six years from listing in 213 to bankruptcy and liquidation in 219. Lin Heping has experienced ups and downs in his life from a former leader to a shoe technical consultant, but he has not been frustrated. Now he still lives his own life.