CI means corporate image. ?

1.VI(VisualIdentity), that is, visual identity system, is the most spreading and infectious level in enterprise CIS system, which transforms the intangible content of CI into static visual identity symbols. VI is a part of enterprise CIS, and enterprise CI includes three aspects: BI, MI and VI, namely, behavior recognition, enterprise mental recognition and visual recognition.

2.CI corporate image refers to the overall impression of the enterprise established by people through various signs of the enterprise (such as product features, marketing strategies, personnel styles, etc.). ), which is the core of corporate culture construction. EMBA, MBA and other mainstream business management education introduce corporate image.

The full name of enterprise CI: corporate identity Chinese name: Corporate Identity Introduction: Corporate identity refers to the internal characteristics and personality that an enterprise can identify itself and distinguish itself from the outside world. It is a powerful means to shape corporate image. On most occasions, CI is translated as "enterprise identification" or "enterprise logo". CI is a systematic image project, which can make enterprises clear the development direction and bring the overall operation into the established track.

VI full name: VisualIdentity Chinese name: Introduction to visual identification: Visual identification is the most spreading and infectious level in enterprise CIS system, which transforms the intangible content of CI into static visual identification symbols. It is a shortcut to spread business philosophy, establish corporate visibility and shape corporate image.